Jump to Main ContentJump to Primary Navigation
Top

Facebook unveils new buttons that give ‘likes’ an emotive makeover

wow.JPG

Just last month we heard news that Mark Zuckerberg was working on expanding the long-reigning ‘like’ button on our Facebook posts.

It has now been officially announced that the social network will be piloting a set of new ‘reaction’ buttons, which will allow users to express their varied emotions to their friends’ posts, as opposed to simply ‘liking’ them.

The traditional ‘like’ button has always seemed inappropriate when it comes to responding to  posts about bereavement, break-ups, or hard-hitting news stories, with Zuckerberg saying last month that:

“Not every moment is a good moment, and sometimes you just want a way to express empathy.”

As a result, the new ‘reaction’ buttons will allow users to express a range of emotions including love, sympathy, anger, sadness and laughter.

Users will even be able to respond with a ‘wow’ to their friends’ statuses.

In a Facebook video posted by Chris Cox, Facebook’s chief product officer, it was revealed that there will be six new buttons, which will appear as animated emoticons.

Today we’re launching a pilot test of Reactions — a more expressive Like button. As you can see, it’s not a “dislike”...

Posted by Chris Cox on Thursday, 8 October 2015

"We studied which comments and reactions are most commonly and universally expressed across Facebook, then worked to design an experience around them that was elegant and fun," says Cox.

In order to access the new reactions, users will need to hover their cursor over the ‘like’ button, or press it for an extended time, and select the relevant emoji. Then, just as with the ‘like’ button, Facebook will count how many of each emotion you receive.

But, despite previous speculation, users will not be able to ‘dislike’ posts, amid concerns that this would foster a negative digital environment and encourage cyberbullying.

"As you can see, it's not a 'dislike' button, though we hope it addresses the spirit of this request more broadly,"  says Cox.

Within hours, Cox’s post had been liked thousands of times, in recognition that users welcome the new, expressive Facebook reactions.

The new features will be piloted in Ireland and Spain and, if they prove popular, will be rolled-out to a smartphone near you, very soon.

Yay.  

Related

rexfeatures_4110557a.jpg

Facebook announces "dislike" style button is coming soon

ThinkstockPhotos-477409532.jpg

What is 'phubbing' and how is it ruining our romantic relationships?

ThinkstockPhotos-486595854.jpg

A real life burn book: the app that lets you rate other people

emojisb.PNG

What your most-used emoji says about you

rexfeatures_4553667a.jpg

Why "Best" is the worst way to end your emails

emoji.JPG

Emojis could soon replace pin numbers in UK banks

lol.jpg

No more “Lol”. These are the best ways to express laughter online

emojiji.jpg

Meet the new Emoji candidates for 2016

Capture.JPG

Iranian men unite on social media in drive for gender equality

Comments

More

These are the alcoholic drinks least likely to give you a hangover

Or, how to make the Christmas party season a bit more bearable.

by Moya Crockett
05 Dec 2016

How it feels to be a woman in America right now

"There is a sense of impending doom"

02 Dec 2016

Viewers slam Eamonn Holmes for ‘sexist’ treatment of GBBO's Candice

“He’s making me so uncomfortable – poor Candice”

by Kayleigh Dray
02 Dec 2016

The 12 surprising health benefits of mulled wine

Mulled wine, how do we love thee? Let us count the ways…

by Kayleigh Dray
02 Dec 2016

Pensioner, 89, offered bar job after "stop me dying from boredom" ad

We love a story with a happy ending

by Kayleigh Dray
02 Dec 2016

Bake Off fans, you can now apply to be on Channel 4’s GBBO

On your marks, get set, baaaaake…

by Kayleigh Dray
02 Dec 2016

Inventor of new £5 note brands vegans “stupid” over animal fat debate

"It's stupid. It's absolutely stupid."

by Sarah Biddlecombe
02 Dec 2016

Baby it’s Cold Outside has been given a feminist makeover

The troubling Christmas song has been transformed into an epic consent anthem

by Kayleigh Dray
02 Dec 2016

You’d be more productive if you could work from a café, study finds

Tell your boss.

by Moya Crockett
02 Dec 2016

The best low-alcohol swaps for your favourite beers, wines and spirits

Time for a booze-not-booze?

by Amy Swales
01 Dec 2016