Jump to Main ContentJump to Primary Navigation
Top

Facebook unveils new buttons that give ‘likes’ an emotive makeover

wow.JPG

Just last month we heard news that Mark Zuckerberg was working on expanding the long-reigning ‘like’ button on our Facebook posts.

It has now been officially announced that the social network will be piloting a set of new ‘reaction’ buttons, which will allow users to express their varied emotions to their friends’ posts, as opposed to simply ‘liking’ them.

The traditional ‘like’ button has always seemed inappropriate when it comes to responding to  posts about bereavement, break-ups, or hard-hitting news stories, with Zuckerberg saying last month that:

“Not every moment is a good moment, and sometimes you just want a way to express empathy.”

As a result, the new ‘reaction’ buttons will allow users to express a range of emotions including love, sympathy, anger, sadness and laughter.

Users will even be able to respond with a ‘wow’ to their friends’ statuses.

In a Facebook video posted by Chris Cox, Facebook’s chief product officer, it was revealed that there will be six new buttons, which will appear as animated emoticons.

Today we’re launching a pilot test of Reactions — a more expressive Like button. As you can see, it’s not a “dislike”...

Posted by Chris Cox on Thursday, 8 October 2015

"We studied which comments and reactions are most commonly and universally expressed across Facebook, then worked to design an experience around them that was elegant and fun," says Cox.

In order to access the new reactions, users will need to hover their cursor over the ‘like’ button, or press it for an extended time, and select the relevant emoji. Then, just as with the ‘like’ button, Facebook will count how many of each emotion you receive.

But, despite previous speculation, users will not be able to ‘dislike’ posts, amid concerns that this would foster a negative digital environment and encourage cyberbullying.

"As you can see, it's not a 'dislike' button, though we hope it addresses the spirit of this request more broadly,"  says Cox.

Within hours, Cox’s post had been liked thousands of times, in recognition that users welcome the new, expressive Facebook reactions.

The new features will be piloted in Ireland and Spain and, if they prove popular, will be rolled-out to a smartphone near you, very soon.

Yay.  

Related

rexfeatures_4110557a.jpg

Facebook announces "dislike" style button is coming soon

ThinkstockPhotos-477409532.jpg

What is 'phubbing' and how is it ruining our romantic relationships?

ThinkstockPhotos-486595854.jpg

A real life burn book: the app that lets you rate other people

emojisb.PNG

What your most-used emoji says about you

rexfeatures_4553667a.jpg

Why "Best" is the worst way to end your emails

emoji.JPG

Emojis could soon replace pin numbers in UK banks

lol.jpg

No more “Lol”. These are the best ways to express laughter online

emojiji.jpg

Meet the new Emoji candidates for 2016

Capture.JPG

Iranian men unite on social media in drive for gender equality

Comments

More

Breast cancer survivor marries seconds before running London Marathon

"I stood on the start line and I didn't know if I would make the finish."

by Sarah Biddlecombe
24 Apr 2017

Here's how to get free cake in London this week

Best be quick though...

by Anna Pollitt
24 Apr 2017

Shocking number of landlords offering sex for rent uncovered in the UK

"Nice room available in London for a girl who enjoys being a dirty little slut"

by Sarah Biddlecombe
24 Apr 2017

Friendships are vital in helping us through hard times, study confirms

When the going gets tough, friends get amazing

by Moya Crockett
24 Apr 2017

The disturbing rise of sex assault ‘stealthing’

If it's not consensual it's assault

by Anna Pollitt
24 Apr 2017

Eighties legends Bananarama announce comeback tour after 30 years

It's the original line-up

by Anna Pollitt
24 Apr 2017

Contraception is an emotional and mental burden for women, study finds

New research argues that men should be sharing more responsibility for avoiding pregnancy.

by Moya Crockett
24 Apr 2017

The 50 funniest feminist comebacks ever to grace the internet

“The day I dress for a man is the day they dress me in my coffin to see Jesus”

by Kayleigh Dray
24 Apr 2017

11 delicious and affordable places for afternoon tea in London

High tea, high style, low price

by Moya Crockett
24 Apr 2017

US school girl campaigned against her school's tank top ban and won

She arrived at school with the words #IAmNotADistraction on her arm.

by Hayley Spencer
21 Apr 2017