Jump to Main ContentJump to Primary Navigation
Top

Fair Game in the news

rexfeatures_1810661c.jpg
rexfeatures_1809070t.jpg
rexfeatures_1810174g.jpg

For some months now, Stylist has been driving its Fair Game campaign to end sexism in sport.

So it's gratifying to see that with the brilliant success of Team GB's female Olympians, other publications have been spurred on to join our call for equality in sports coverage.

In a piece on thesorority.org, journalist Alison Taylor discusses how the Olympics have created female sporting heroines, who have the power to change the lack of equality in sport, and provide new, inspiring role models for women.

Quoting Stylist's Lisa Smosarski's views on how the Olympics have “proved to the unbelievers that women are actually good at sport and that women’s sports are just as exciting as men’s to watch”, Taylor goes on to call our Fair Game campaign "a positive, political action on the back of an amazing event".

Stylist's editor Lisa also took part in a debate on the Guardian website with TalkSport's Moz Dee on whether sport was sexist.

Discussing everything from whether TalkSport should cover women's football (Moz argued the "audience wasn't there comercially") to Andy Gray and Richard Keys and their sexist remarks, Lisa and Moz agreed that ending sexism in sport "starts with participation" and that "We need to encourage participation generally, particularly in female sport" in order for things to change.

The New Statesman ran a comment piece calling for an end to "our terrible treatment of female athletes."

The article, by Alan White, contrasts the lavish celebration of female performances in the Olympics to the latent sexism of everyday sports coverage.

ABOVE: New Statesman's article calling for end to sexism in sports coverage

It points to the fact that women were omitted from the BBC Sports Personality of the Year 2011 shortlist and quotes the statistic highlighted in Stylist's campaign that women’s sport receives only 0.5% of the total sponsorship income into sport in the UK.

"You can moan at me about how women should take a pay cut or play five sets in professional tennis (and I’ll listen, at least), but there’s no way on earth you can justify a figure like that," White writes.

The column is a brilliant reminder - if any were needed - of the urgency of Stylist's Fair Game appeal. As Labour MP Stella Creasy says in the article, we can only hope that the audience demand for and delight of female Olympians in London 2012 will act as a rallying call for broadcasters to re-think their coverage of women in sport; a move that is long overdue.

The article follows a comment piece Stylist editor Lisa Smosarski wrote for New Statesman last month, in which she highlighted our Fair Game campaign saying:

"We want to encourage more women to play sport, more money to be diverted to women’s sports and to rebalance the media coverage. We demand equality in all other areas of our lives, so why not sport, too?"

Take a read of the New Statesman article and then sign our petition to end sexism in sport.

We are aiming to collect 100,000 signatures in six months, so please help us spread the word by sharing the petition and tweeting “I demand a better deal for women in sport #fairgame".

Related

fair-game.jpg

Support Stylist's Fair Game campaign

Jessica-Ennis-hero.jpg

Team GB's Olympic female medal winners

cycling-2.jpg

What a weekend!

Comments

More

How it feels to be a woman in America right now

"There is a sense of impending doom"

02 Dec 2016

Viewers slam Eamonn Holmes for ‘sexist’ treatment of GBBO's Candice

“He’s making me so uncomfortable – poor Candice”

by Kayleigh Dray
02 Dec 2016

The 12 surprising health benefits of mulled wine

Mulled wine, how do we love thee? Let us count the ways…

by Kayleigh Dray
02 Dec 2016

Pensioner, 89, offered bar job after "stop me dying from boredom" ad

We love a story with a happy ending

by Kayleigh Dray
02 Dec 2016

Bake Off fans, you can now apply to be on Channel 4’s GBBO

On your marks, get set, baaaaake…

by Kayleigh Dray
02 Dec 2016

Inventor of new £5 note brands vegans “stupid” over animal fat debate

"It's stupid. It's absolutely stupid."

by Sarah Biddlecombe
02 Dec 2016

Baby it’s Cold Outside has been given a feminist makeover

The troubling Christmas song has been transformed into an epic consent anthem

by Kayleigh Dray
02 Dec 2016

You’d be more productive if you could work from a café, study finds

Tell your boss.

by Moya Crockett
02 Dec 2016

The best low-alcohol swaps for your favourite beers, wines and spirits

Time for a booze-not-booze?

by Amy Swales
01 Dec 2016

Dorchester issues “disgusting” list of beauty demands to female staff

Women have been told to shave their legs and wear full make-up

by Sarah Biddlecombe
01 Dec 2016