For some months now, Stylist has been driving its Fair Game campaign to end sexism in sport.
So it's gratifying to see that with the brilliant success of Team GB's female Olympians, other publications have been spurred on to join our call for equality in sports coverage.
In a piece on thesorority.org, journalist Alison Taylor discusses how the Olympics have created female sporting heroines, who have the power to change the lack of equality in sport, and provide new, inspiring role models for women.
Quoting Stylist's Lisa Smosarski's views on how the Olympics have “proved to the unbelievers that women are actually good at sport and that women’s sports are just as exciting as men’s to watch”, Taylor goes on to call our Fair Game campaign "a positive, political action on the back of an amazing event".
Stylist's editor Lisa also took part in a debate on the Guardian website with TalkSport's Moz Dee on whether sport was sexist.
Discussing everything from whether TalkSport should cover women's football (Moz argued the "audience wasn't there comercially") to Andy Gray and Richard Keys and their sexist remarks, Lisa and Moz agreed that ending sexism in sport "starts with participation" and that "We need to encourage participation generally, particularly in female sport" in order for things to change.
The New Statesman ran a comment piece calling for an end to "our terrible treatment of female athletes."
The article, by Alan White, contrasts the lavish celebration of female performances in the Olympics to the latent sexism of everyday sports coverage.
ABOVE: New Statesman's article calling for end to sexism in sports coverage
It points to the fact that women were omitted from the BBC Sports Personality of the Year 2011 shortlist and quotes the statistic highlighted in Stylist's campaign that women’s sport receives only 0.5% of the total sponsorship income into sport in the UK.
"You can moan at me about how women should take a pay cut or play five sets in professional tennis (and I’ll listen, at least), but there’s no way on earth you can justify a figure like that," White writes.
The column is a brilliant reminder - if any were needed - of the urgency of Stylist's Fair Game appeal. As Labour MP Stella Creasy says in the article, we can only hope that the audience demand for and delight of female Olympians in London 2012 will act as a rallying call for broadcasters to re-think their coverage of women in sport; a move that is long overdue.
The article follows a comment piece Stylist editor Lisa Smosarski wrote for New Statesman last month, in which she highlighted our Fair Game campaign saying:
"We want to encourage more women to play sport, more money to be diverted to women’s sports and to rebalance the media coverage. We demand equality in all other areas of our lives, so why not sport, too?"
We are aiming to collect 100,000 signatures in six months, so please help us spread the word by sharing the petition and tweeting “I demand a better deal for women in sport #fairgame".