Jump to Main ContentJump to Primary Navigation
Top

Fair Game in the news

rexfeatures_1810661c.jpg
rexfeatures_1809070t.jpg
rexfeatures_1810174g.jpg

For some months now, Stylist has been driving its Fair Game campaign to end sexism in sport.

So it's gratifying to see that with the brilliant success of Team GB's female Olympians, other publications have been spurred on to join our call for equality in sports coverage.

In a piece on thesorority.org, journalist Alison Taylor discusses how the Olympics have created female sporting heroines, who have the power to change the lack of equality in sport, and provide new, inspiring role models for women.

Quoting Stylist's Lisa Smosarski's views on how the Olympics have “proved to the unbelievers that women are actually good at sport and that women’s sports are just as exciting as men’s to watch”, Taylor goes on to call our Fair Game campaign "a positive, political action on the back of an amazing event".

Stylist's editor Lisa also took part in a debate on the Guardian website with TalkSport's Moz Dee on whether sport was sexist.

Discussing everything from whether TalkSport should cover women's football (Moz argued the "audience wasn't there comercially") to Andy Gray and Richard Keys and their sexist remarks, Lisa and Moz agreed that ending sexism in sport "starts with participation" and that "We need to encourage participation generally, particularly in female sport" in order for things to change.

The New Statesman ran a comment piece calling for an end to "our terrible treatment of female athletes."

The article, by Alan White, contrasts the lavish celebration of female performances in the Olympics to the latent sexism of everyday sports coverage.

ABOVE: New Statesman's article calling for end to sexism in sports coverage

It points to the fact that women were omitted from the BBC Sports Personality of the Year 2011 shortlist and quotes the statistic highlighted in Stylist's campaign that women’s sport receives only 0.5% of the total sponsorship income into sport in the UK.

"You can moan at me about how women should take a pay cut or play five sets in professional tennis (and I’ll listen, at least), but there’s no way on earth you can justify a figure like that," White writes.

The column is a brilliant reminder - if any were needed - of the urgency of Stylist's Fair Game appeal. As Labour MP Stella Creasy says in the article, we can only hope that the audience demand for and delight of female Olympians in London 2012 will act as a rallying call for broadcasters to re-think their coverage of women in sport; a move that is long overdue.

The article follows a comment piece Stylist editor Lisa Smosarski wrote for New Statesman last month, in which she highlighted our Fair Game campaign saying:

"We want to encourage more women to play sport, more money to be diverted to women’s sports and to rebalance the media coverage. We demand equality in all other areas of our lives, so why not sport, too?"

Take a read of the New Statesman article and then sign our petition to end sexism in sport.

We are aiming to collect 100,000 signatures in six months, so please help us spread the word by sharing the petition and tweeting “I demand a better deal for women in sport #fairgame".

Related

fair-game.jpg

Support Stylist's Fair Game campaign

Jessica-Ennis-hero.jpg

Team GB's Olympic female medal winners

cycling-2.jpg

What a weekend!

Comments

More

Dog breaks into studio to help reporter read the news

The internet is obsessed with this live news blooper (and for good reason)

by Kayleigh Dray
26 May 2017

“Get over yourself”: gymnast hits back at stranger who judged her arms

Alexandra Raisman responds to “rude and uncomfortable” incident

by Anna Brech
26 May 2017

Fighting for their rights: the heroic teens battling period taboos

"I wasn’t allowed to comb my hair, look in the mirror, attend school, read and write."

by Sarah Biddlecombe
25 May 2017

Twitter responds to terror threat level the only way it knows how

#BritishThreatLevels showcases the self-deprecating humour we Brits seem to love

by Amy Swales
25 May 2017

Game of Thrones fans, the trailer for season 7 is finally here...

And, yes, we've analysed the entire thing for you...

by Jasmine Andersson
25 May 2017

Millions of people won’t be able to elect a female MP this election

100 constituencies in the UK don't have a single woman on the ballot

by Jasmine Andersson
25 May 2017

Twin sisters celebrate 100th birthday with fabulous photo shoot

Perfectly capturing a century of love, friendship, and sisterhood

by Kayleigh Dray
25 May 2017

This is how to contact the police when you’re too scared to speak

Spread the word

by Moya Crockett
25 May 2017

Krispy Kreme is launching a chocolate coffee spread

The new hazelnut coffee spread is said to rival Nutella

by Jasmine Andersson
25 May 2017

How often should you change jobs to boost your career?

An expert recommends the optimal time frame

by Anna Brech
25 May 2017