Jump to Main ContentJump to Primary Navigation
Top

Fair Game in the news

rexfeatures_1810661c.jpg
rexfeatures_1809070t.jpg
rexfeatures_1810174g.jpg

For some months now, Stylist has been driving its Fair Game campaign to end sexism in sport.

So it's gratifying to see that with the brilliant success of Team GB's female Olympians, other publications have been spurred on to join our call for equality in sports coverage.

In a piece on thesorority.org, journalist Alison Taylor discusses how the Olympics have created female sporting heroines, who have the power to change the lack of equality in sport, and provide new, inspiring role models for women.

Quoting Stylist's Lisa Smosarski's views on how the Olympics have “proved to the unbelievers that women are actually good at sport and that women’s sports are just as exciting as men’s to watch”, Taylor goes on to call our Fair Game campaign "a positive, political action on the back of an amazing event".

Stylist's editor Lisa also took part in a debate on the Guardian website with TalkSport's Moz Dee on whether sport was sexist.

Discussing everything from whether TalkSport should cover women's football (Moz argued the "audience wasn't there comercially") to Andy Gray and Richard Keys and their sexist remarks, Lisa and Moz agreed that ending sexism in sport "starts with participation" and that "We need to encourage participation generally, particularly in female sport" in order for things to change.

The New Statesman ran a comment piece calling for an end to "our terrible treatment of female athletes."

The article, by Alan White, contrasts the lavish celebration of female performances in the Olympics to the latent sexism of everyday sports coverage.

ABOVE: New Statesman's article calling for end to sexism in sports coverage

It points to the fact that women were omitted from the BBC Sports Personality of the Year 2011 shortlist and quotes the statistic highlighted in Stylist's campaign that women’s sport receives only 0.5% of the total sponsorship income into sport in the UK.

"You can moan at me about how women should take a pay cut or play five sets in professional tennis (and I’ll listen, at least), but there’s no way on earth you can justify a figure like that," White writes.

The column is a brilliant reminder - if any were needed - of the urgency of Stylist's Fair Game appeal. As Labour MP Stella Creasy says in the article, we can only hope that the audience demand for and delight of female Olympians in London 2012 will act as a rallying call for broadcasters to re-think their coverage of women in sport; a move that is long overdue.

The article follows a comment piece Stylist editor Lisa Smosarski wrote for New Statesman last month, in which she highlighted our Fair Game campaign saying:

"We want to encourage more women to play sport, more money to be diverted to women’s sports and to rebalance the media coverage. We demand equality in all other areas of our lives, so why not sport, too?"

Take a read of the New Statesman article and then sign our petition to end sexism in sport.

We are aiming to collect 100,000 signatures in six months, so please help us spread the word by sharing the petition and tweeting “I demand a better deal for women in sport #fairgame".

Related

fair-game.jpg

Support Stylist's Fair Game campaign

Jessica-Ennis-hero.jpg

Team GB's Olympic female medal winners

cycling-2.jpg

What a weekend!

Comments

More

The loneliness crisis: can you really make friends on an app?

"I’m filled with a warm, first term at Malory Towers-style hope"

17 Feb 2017

People are more scared of deadlines than they are of actually dying

Makes sense to us.

by Moya Crockett
17 Feb 2017

Seven year old girl asks Google for a job - and gets the best response

"Dear Google boss, when I am bigger I would like a job."

by Sarah Biddlecombe
17 Feb 2017

The Love Actually cast have already started filming their reunion

And there are behind-the-scenes photos. WE CAN’T DEAL.

by Moya Crockett
17 Feb 2017

“You were my best friend”: watch the heart-breaking #HurtBae video

“I did everything… I had sex with other girls. I did everything.”

by Amy Lewis
16 Feb 2017

This Yorkshire bakery has created an entire range of unicorn bakes

Move over rainbow toast/bagels/toasties

by Amy Swales
16 Feb 2017

This is the best drink to pair your cheese with (no, it’s not wine)

Is it gin? Is it Prosecco? No, it’s…

by Kayleigh Dray
16 Feb 2017

Science says this is the one incredible benefit of staying single

It seems as if staying single may be the best route to a happy-ever-after…

by Kayleigh Dray
16 Feb 2017

Quiz: which Love Actually character are you?

It's time to find out which of the film's most iconic characters you're actually like...

by Kayleigh Dray
16 Feb 2017

A free cheese and wine festival is coming to London

And there’s chocolate involved, too

by Moya Crockett
16 Feb 2017