Jump to Main ContentJump to Primary Navigation
Top

Sexism on the beach: Watch this female surfer's brilliant take-down of the “sultry woman in bikini” stereotype

ThinkstockPhotos-480875595.jpg

Why is it the image of a woman in a bikini is more often than not sexualised?

Whether it's Baywatch, which catapulted the sexual appeal of lifeguards clad in red, or this year's Beach Body Ready adverts, which seemed to think women in swimwear are merely something nice to look at - we collectively seem to know just how to objectify a woman by the sea.

Well, Pauline Ado, a pro surfer from France is sick of it. 

The 24-year-old has created a video that pokes fun at the current state of advertising in the surfing industry and the way in which it increasingly portrays female professionals in a hyper-sexualised fashion. 

In the short film, Ado wears a hot-pink bikini and is seen walking alongside and jumping into a pool to the soundtrack Take My Breath Away. She then asks the camera "Are we done with your crap? Can I go surf now?" Cue some very spectacular clips of her real job - taking on the waves.

Surfers have taken to Twitter and their blogs to praise Ado for "telling it like it is" and "giving a great big f**k you to the state of women’s surfing".

"I am tired of seeing young twenty-somethings with perfect bodies in tiny bikinis advertise for women’s surfing," wrote Rebecca Heller of California blog Surf Like A Girl. "I am not interested in bikini bottoms that ride up my butt, triangle tops that fall off when I wipe out, or wetsuits that don’t keep you warm. Let’s let the surfing do the talking and maybe bring some realism to women’s surfing apparel. Thank you Pauline Ado for starting the conversation." 

Watch Pauline Ado make a statement in her video below.

 

Related

Fake tan glow.jpg

Hilarious illustrations show you how to get ‘beach body ready’

Screen Shot 2015-10-16 at 11.19.14.png

Has Barbie finally found a way to empower a new generation of women?

Beach Body HERO.jpg

Tell me I'm not beach body ready! Why we refuse to be body shamed

rexfeatures_4917618n.jpg

Nicole Scherzinger's perfect response to questions on being child-free

charlotte-proudman-barrister.jpg

“The LinkedIn barrister wasn't a victim of misogyny”

female soldiers breast feeding-new mothers in army-tara ruby photograph.png

Female soldiers pose for powerful breastfeeding photograph

11921857_1050011978352127_7399470153541347259_o.jpg

Photographer brilliantly reveals the lies people tell on Instagram

jennifer lawrence highest paid actress stylist.co.uk.jpg

Gender pay gap scandal: yet more bad news from Hollywood

O-Parto-08.jpg

Photographer captures powerful images of girlfriend’s labour

Comments

More

Samantha Baines: “It’s time to leave our vaginas the hell alone”

The Call the Midwife star has her say on vaginal beauty treatments

by Kayleigh Dray
26 May 2017

Ramadan: The best places to break your fast in London

These London restaurants provide late night openings and special iftar menus

26 May 2017

10-year-old survivor’s letter to Ariana Grande is beyond beautiful

“I really hope you’re not too scared”

by Kayleigh Dray
26 May 2017

It’s official: this easy email hack is guaranteed to boost read rates

Make your emails stand out in your recipient's inbox with one simple trick

by Jasmine Andersson
26 May 2017

Fathers pay more attention to daughters than sons, new study shows

Dads are also "more emotionally engaged" with girls

by Anna Brech
26 May 2017

Men are totally devastated by this women-only Wonder Woman screening

Who knew they were such big fans of Diana Prince?

by Moya Crockett
26 May 2017

Dog breaks into studio to help reporter read the news

The internet is obsessed with this live news blooper (and for good reason)

by Kayleigh Dray
26 May 2017

“Get over yourself”: gymnast hits back at stranger who judged her arms

Alexandra Raisman responds to “rude and uncomfortable” incident

by Anna Brech
26 May 2017

Fighting for their rights: the heroic teens battling period taboos

"I wasn’t allowed to comb my hair, look in the mirror, attend school, read and write."

by Sarah Biddlecombe
25 May 2017

Twitter responds to terror threat level the only way it knows how

#BritishThreatLevels showcases the self-deprecating humour we Brits seem to love

by Amy Swales
25 May 2017