Jump to Main ContentJump to Primary Navigation
Top

From A-list supporters to that famous radiant glow: how going vegan got glam

Ella Woodward vegan.JPG

It’s hard to pin point the exact moment it happened, but veganism is no longer the hemp-clad social outcast it once was.

A raft of A-list support from the likes of Beyonce, Karlie Kloss and Stella McCartney, plus an explosion of cooking inspiration from chefs and food bloggers like Deliciously Ella, have helped to rebrand what it means to be vegan.

Once shunned and ridiculed, it’s now a stance welcome at (almost) every table in town. You could say, it’s even on trend.

That’s certainly the angle Kerry Diamond, editor of Yahoo Food and editorial director of Cherry Bombe magazine, took when interviewed by The New York Times recently.

 

#22DaysVegan

A photo posted by Beyoncé (@beyonce) on

“Being a vegan has crossed over into fashion territory,” she says. Adding that while there was “nothing chic about it” for years, being a vegan has now become a ‘thing’.

In the feature focusing on the glam vegan shift, NY Times journalist Jeff Gordinier spends time with the family behind new recipe book The Plantpower Way.

Penned by vegans Julie Piatt, a ‘plant based chef, singer songwriter and spiritual guide’, and Rich Roll, a former entertainment lawyer turned writer, the book is intended to be an aspirational guide for all those who wanting to expel meat from their diets.

And true to the plan, it reads like a highly stylised coffee table book.

A photo posted by rich roll (@richroll) on

“It was a very conscious effort to kind of counterprogram,” Roll says of the beautiful images, all shot in the couple’s incredible Malibu Canyon home.

“Our whole idea was to present this lifestyle in an aspirational and modern way. We want to present it in a way that looks appealing, as opposed to deprivation-oriented.”

In Piatt’s words: “There’s no body odour coming off the pages.”

The fact that Gordinier also observes the youthful appearance of both Piatt and Roll, is no coincidence either. The much talked about ‘glow’ of veganism is another tack that’s been used to promote the lifestyle choice to the mainstream.

With barely a line on her face, 53-year-old Piatt credits her “nonalcoholic, meditative, yogic, vegan lifestyle,” with keeping her skin looking impressively radiant.

Ella Woodward of food blog Deliciously Ella, also notes: “There are definitely some really nice superficial benefits to the whole thing. My skin is so much cleaner and clearer.”

Beyonce says it was a vegan diet that helped her get in shape for the Drunk In Love video, after giving birth to her daughter Blue Ivy. The Oh She Glows cookbook is a best-seller among those in pursuit of a clear complexion.

Does it matter that veganism is no longer strictly a political stance? Is the glamour distracting from the cause?

“You really want to hope it’s not a trend,” says Amanda Cohen, the chef behind New York vegan restaurant Dirt Candy. Who also notes the expense that comes with living the glowy vegan lifestyle depicted by the likes of Woodward, Beyonce and supermodels such as Karlie Kloss. “It’s a big commitment to get that glow, and it’s not cheap. It’s not for the peasants.”

“Being a vegan is still a political act in America,” insists Kerry Diamond. “But having all these beautiful people rebelling in this way is really compelling.”

Read the full New York Times feature at nytimes.com

 

Nacho night! This is #ThePlantpowerWay

A photo posted by rich roll (@richroll) on

 

.@srimati in a #plantpowerd flow state.

A photo posted by rich roll (@richroll) on

Related

meat.jpg

Meat eaters should be treated like smokers, says vegan MP

lisa-simpson.png

The social pitfalls of being a longterm vegetarian

Beyonce vegan meals.jpg

Beyonce launches vegan food range

vegan-illustrations-1.jpg

Illustration series shows you how to make simple vegan recipes

abrownies-5-2.jpg

Nourishing, delicious and creative avocado recipes

CornFrittersAvoSalad_568x568px_edited-2.jpg

20 vegetarian meals you can make in 30 minutes or less

laura_singer__3356_635x.jpg

Woman who lives a ‘zero waste’ life fits years of rubbish in a jar

mill-hill.jpg

The UK's best restaurant destinations for veggie and vegan brunches

NobodyCares_rt.jpg

Love or loathe #foodporn; Why we can't stop taking pictures of meals

Comments

More

Messy people everywhere, scientists have very good news for you

Show this article to the next person who dares to complain about your messy desk

by Kayleigh Dray
28 Apr 2017

Science says this is how to get over a break up

Because how many Celine Dion power ballads can we really perfect?

by Jasmine Andersson
28 Apr 2017

Cheese addicts, science says that brie could help you live longer

We can’t brie-lieve it…

by Kayleigh Dray
28 Apr 2017

Netflix's GLOW celebrates the might of women in all forms

The new show might be the best thing to hit Netflix this year

by Jasmine Andersson
28 Apr 2017

Calling all Harry Potter superfans: we've found your dream job

Fancy running the new Harry Potter exhibition?

by Jasmine Andersson
28 Apr 2017

The innovative beer advert trying to bring people together

It has already clocked up millions of views on YouTube

by Amy Swales
28 Apr 2017

Viral photo series captures what it truly means to be black and Muslim

The photo series captures “the most resilient people in the world"

by Jasmine Andersson
28 Apr 2017

First Dates’ Raymond taught us an important lesson about loneliness

‘Just to hear somebody else breathing… that’s all I want’

by Kayleigh Dray
27 Apr 2017

These cheesy, cheesy recipes will give you life

Get a load of this fromagerie

by Jasmine Andersson
27 Apr 2017

This Commuter Barbie video is the most relatable thing we’ve ever seen

“Commuter Barbie has a seat at the table – and on the train!”

by Sarah Biddlecombe
27 Apr 2017