Channel 4’s The Great British Bake Off has been steeped in the sort of controversy you’d expect from a cosy, mid-week baking show (think pre-made fondant scandals, bakers who have previous baking experience, excessive hand-shaking, grown men hiding in fridges, penis-shaped breads, and peppermint flavouring debates) – but there has been a lot of discussion around one aspect of the show in particular: the advert breaks.
Some have been fans:
Great thing about channel 4 having ad breaks- I can run to the shop and buy some mini rolls #gbbo— Scarlett Moffatt (@ScarlettMoffatt) August 29, 2017
Others, though, absolutely refuse to get on board with the idea:
How to ruin any recipe. Just add adverts #GBBO— Casey O'Donoghue (@Casey_OD) August 30, 2017
Can't deal with the adverts on #GBBO— Megan Clish (@megan_clish) August 30, 2017
And there were those who found a way to be smart about the whole situation:
We like the way you tweet, Tim.
However, show bosses have now responded to the ‘ad controversy’ – and they have admitted that everyone nattering away about it on Twitter has a “good point”.
Speaking to express.co.uk, Channel 4 executive Jay Hunt explained that her team have been – and will continue to be – “very sensitive” as to how they use ad breaks on the show.
“We need to be really, really careful that the audience is going with the programme and that they're comfortable with it and they're not a distraction,” she said.
“But we are a commercial broadcaster and we do need to pay for show like Bake Off, so we make no apology for there being ads in it.”
Paul Hollywood, meanwhile, had some (unsurprising) advice for all those wondering what they should do with themselves during each and every single ad break.
“Bake,” he told them. “You’ve got five minutes, so bake. Make a cake!”
The Great British Bake Off continues next Tuesday on Channel 4 at 8pm.
Images: Channel 4