Jump to Main ContentJump to Primary Navigation

Gucci's new female equality campaign


Global female empowerment has a chic new face - or three to be precise.

Gucci has announced a global fundraising campaign for women and girls who are victims of gender inequality, with a focus on pushing equal access to education, health and justice.

At a time when global news is dominated by violence against women, the luxury Italian brand has brought it in three big-names to front its Chime for Change campaign; Beyonce, Salma Hayek (or Beyonce Knowles-Carter and Salma Hayek Pinault as they're officially known) and Gucci's creative director Frida Giannini.

Beyonce said: "I have always felt strongly about equal opportunity for women. Girls have to be taught from early on that they are strong and capable of being anything they want to be. It’s up to us to change the statistics for women around the world. I’m honoured to be in the company of women who live fearlessly and set an example for the next generation of young ladies."

Hayek, whose husband François-Henri Pinault is the chief executive of Gucci's parent company, added: “I believe that by working together we can change the course of history to ensure that girls and women are empowered to realise their potential and thrive.”

Giannini said: “We have reached a significant moment in the history of girls’ and women’s empowerment and now is the time for change. I think it is essential for girls and women to see and celebrate what is possible. I hope that through Chime we can help the voices calling for change to become so loud that they cannot be ignored.”

Gucci has long supported female equality, including a seven-year relationship with UNICEF in support of girls’ education.


The Supreme Price tells the story of Nigerian democracy activist Hafsat Abiola and was put together by filmmaker Joanna Lipper.

Words: Anna Pollitt. Images: Gucci



Sail into a world of Amazonian discovery


Oscars 2013: After-parties


Sidewalk Style



Five ways to get your fix this Chocolate Week

From whipping up your own cacao gravy to ordering artisan bars by Jenny Tregoning

12 Oct 2015

Meet the artist transforming Bratz dolls into feminist icons

“We need to show children that these remarkable women were once children too. And that everyone has a potential.” by Harriet Hall

12 Oct 2015

Exquisite tattoo designs inspired by the natural world

Vintage-style ink celebrating wildlife and nature by Amy Swales

12 Oct 2015

Artist creates stunning fine art portraits of Disney Princesses

Good enough for an art gallery. by Sejal Kapadia

12 Oct 2015

Watch the gore-fuelled trailer for Pride and Prejudice and Zombies

What would Jane Austen say? by Harriet Hall

12 Oct 2015

The saddest chewing gum advert EVER takes internet by storm

“Why am I crying?” by Sejal Kapadia

12 Oct 2015

All the scrumptious food you can eat at Stylist Live

From gourmet doughnuts to pimped up mac and cheese by Harriet Hall

09 Oct 2015

Top tips for becoming a magazine editor with Stylist's Lisa Smosarski

Here are the lessons I learnt en-route to becoming Stylist's editor-in-chief by Harriet Hall

09 Oct 2015

Behold the world's best bar (it's right here in Britain)

"It is a place of pilgrimage – not just for the trade but for travellers of all ilk" by Sejal Kapadia

09 Oct 2015

A third of vegetarians admit to eating meat when drunk

And 69% keep their tipsy meat-eating secret by Harriet Hall

09 Oct 2015