Have you ever shared an idea in a meeting or social situation and been ignored, only to later hear a man repeat the same suggestion and receive all the praise? Now there’s a word for that. Nicole Gugliucci, an astronomer, professor and social justice advocate, suggests that we call it being ‘hepeated’.
My friends coined a word: hepeated. For when a woman suggests an idea and it's ignored, but then a guy says same thing and everyone loves it— Nicole Gugliucci (@NoisyAstronomer) September 22, 2017
Usage: "Ugh, I got hepeated in that meeting again." Or, "He totally hepeated me!"— Nicole Gugliucci (@NoisyAstronomer) September 22, 2017
She followed up with a couple of helpful usage guidelines, too: “Ugh, I got hepeated in that meeting again.’ Or, ‘He totally hepeated me!’”
Many Twitter users could relate – Gugliucci’s tweet has since received over 200,000 likes and 65,000 retweets, plus some brilliant replies.
It works that way for POC in meetings too! Or you need someone W/Male to cosign for YOUR IDEA.....— Ken Jones (@KenJone56612075) September 22, 2017
Cool, but I have an idea for a word: hepeated. It's when a woman has an idea and it's ignored, but then a guy says it and everyone loves it— J.T. Finch (@emperorjamius) September 22, 2017
Also works in context of you saying something to a man, then him repeating exactly what you just said in a patronising authoritative voice 🙄— Jayde. (@jaydeyyyyy) September 22, 2017
ALSO WORKS IN CONTEXT OF YOU SAYING SOMETHING TO A MAN, THEN HIM REPEATING EXACTLY WHAT YOU SAID IN A PATRONISING AUTHORITATIVE VOICE— Mark Brown (@MarkOneinFour) September 22, 2017
Isn't that just called Tuesday?— Kathy Castro (@kathycastro) September 23, 2017
Others cautioned that people of colour often experience the same disregard for their ideas, and advised that female staffers in Barack Obama’s White House administration had a special trick for avoiding this workplace pitfall – a strategy known as ‘amplification’. The technique went as follows: when a woman made a good point in a meeting, another woman would repeat it while giving credit to the originator. This strategy made the idea harder to ignore or steal.
Thinking along the same lines, one of Gugliucci’s followers, Josh Witten, suggested that men could focus on ‘heinforcing’ ideas instead of hepeating them.
What about "heinforcing" an idea? When stating support for female colleague's idea, make a point to mention their ownership of the idea.— Josh Witten 🏉 🔬 (@joshwitten) September 22, 2017
Anticipating some backlash following her suggestion, Gugliucci took steps to shut down any follow-up arguments: “If anyone tries mansplaining why that's "not a big deal," you will be publicly shamed. Just warning you. Anyway, enjoy your new word!”
If anyone tries mansplaining why that's "not a big deal," you will be publicly shamed. Just warning you. Anyway, enjoy your new word!— Nicole Gugliucci (@NoisyAstronomer) September 22, 2017
Speaking to the Huffington Post, Gugliucci said of her idea: “You never know what random thing is going to go viral. I think it’s interesting women and people of color are recognizing these things, and it’s great they have a tool like Twitter to share their stories.”