Jump to Main ContentJump to Primary Navigation
Top

Revealed: how to craft the perfect opener to get a response on dating app Bumble

dating-apps-bumble.jpg

Bumble, the dating app where women have to make the first move, was founded by Tinder co-founder Whitney Wolfe in late 2014. In part, the American tech entrepreneur’s decision to leave Tinder was motivated by the sexual harassment and discrimination she said she faced in the workplace.

But Wolfe also had other reasons for wanting to launch Bumble. She felt that a dating app required heterosexual women to message men first would improve the user experience for both genders: men would feel less pressure to always initiate contact, while women would be less likely to receive unsolicited sexual messages.

Both of these are obviously Good Things. But if you’ve ever used Bumble, you’ll know that the pressure of sending that first message can be daunting. It’s just like they say: with great power comes great responsibility.

Fortunately, Whitney Wolfe is on hand to explain which kinds of messages are most likely to get a response. 

In a recent interview, Wolfe reveals that how you phrase that all-important first message can massively increase your chances of getting a reply. And apparently, it’s all about getting personal.

“Response rates go up by 60% when you personalise the first line,” the 26-year-old tells Business Insider.

“So instead of saying ‘Hey!’, if you say ‘Hey’ and include their name, your chance of a response goes up 60%. Personalising a first message really, really helps.”

Wolfe adds that using “a little humour and some lightheartedness” can also help in prompting a reply.

She also explains just why she thinks Bumble is so important in the world of dating apps.

“Having women make the first move might seem like a small product change, but it actually has a huge punch,” Wolfe says. She observes that often, “men are always expected to send that first note – so when they receive that first text, I think it’s extremely flattering.”

Whitney-Wolfe

Whitney Wolfe, CEO and founder of Bumble, launched the female-friendly dating app when she was just 24.

It’s not entirely clear why, in an era of massively increased gender equality, there remains a pervasive expectation that men should initiate heterosexual romance. However, in a 2011 study, psychologists at the University of Waterloo in Canada observed that social expectations discouraged women from directly pursuing potential partners, instead encouraging women “to resort to passivity or indirect strategies to shape their relationship outcomes”.

Despite this (or, indeed, because of it), some 90% of 5,000 single straight men said they would be comfortable with a woman asking them out, in a recent survey conducted by dating website Match.

So go on: make the first move without fear. And if you're on Bumble, just remember to say their name...

Related

11214332_392019620997204_8814886022066164813_n.jpg

“We are 100% feminist”: the dating app that's bending rules to women

woman-bed-.jpg

This is why millennials are having less sex than their parents

man-tinder.jpg

Why men don’t message first on Tinder, according to science

Phone

Bumble is launching a swipe app for professional connections

ThinkstockPhotos-487810820.jpg

Tinder rolls out changes for “more meaningful connections”

iStock_16026901_LARGE.jpg

Woman shuts down man who propositioned her over LinkedIn

self-date-love.jpg

Woman takes herself on “self date” after being stood up on Tinder

Screen-Shot-2015-06-18-at-13.37.24.png

The biggest turn-offs when seeking a new partner

Comments

More

Messy people everywhere, scientists have very good news for you

Show this article to the next person who dares to complain about your messy desk

by Kayleigh Dray
28 Apr 2017

Science says this is how to get over a break up

Because how many Celine Dion power ballads can we really perfect?

by Jasmine Andersson
28 Apr 2017

Cheese addicts, science says that brie could help you live longer

We can’t brie-lieve it…

by Kayleigh Dray
28 Apr 2017

Netflix's GLOW celebrates the might of women in all forms

The new show might be the best thing to hit Netflix this year

by Jasmine Andersson
28 Apr 2017

Calling all Harry Potter superfans: we've found your dream job

Fancy running the new Harry Potter exhibition?

by Jasmine Andersson
28 Apr 2017

The innovative beer advert trying to bring people together

It has already clocked up millions of views on YouTube

by Amy Swales
28 Apr 2017

Viral photo series captures what it truly means to be black and Muslim

The photo series captures “the most resilient people in the world"

by Jasmine Andersson
28 Apr 2017

First Dates’ Raymond taught us an important lesson about loneliness

‘Just to hear somebody else breathing… that’s all I want’

by Kayleigh Dray
27 Apr 2017

These cheesy, cheesy recipes will give you life

Get a load of this fromagerie

by Jasmine Andersson
27 Apr 2017

This Commuter Barbie video is the most relatable thing we’ve ever seen

“Commuter Barbie has a seat at the table – and on the train!”

by Sarah Biddlecombe
27 Apr 2017