Jump to Main ContentJump to Primary Navigation
Top

Hug a vending machine, get free Coke

coke-hugs.jpg
coke-hugs1.jpg
coke-hugs2.jpg

After the 24 cupcake dispenser in LA, and the Mr Kipling vending machine over here, the trend for generous machines that dispense free goodies shows no sign of abating. Now, the people of Singapore have been granted a magical machine of their own – that dispenses free Coca Cola if you give it a hug.

The pop up Coca-Cola Hug Machines, emblazoned with ‘Hug Me’ were an instant success on social media in Singapore, with people snapping themselves hugging the machine and being rewarded with a free can of Coke. Leonardo O’Grady, ASEAN IMC Director at The Coca-Cola Company noted that the “reaction was amazing - at one point we had four to five people hugging the machine at the same time as well as each other! In fact, there was a long line of people looking to give hugs”

Whilst we enjoy the warm, fuzzy message of encouraging hugs in public, the ‘The Cola-Cola Hug Machine’ is also a cunning marketing ploy from ad firm Ogilvy & Mather. The machines, are part of Coca Cola’s global ‘Spread Happiness’ campaign, which encourages consumers to “bring positivity, optimism and fun into their lives” and to “open a Coke and share a little happiness”.

Here's a video posted to Youtube of the machines in action.

The hug machines have been such a huge success, there are now plans to roll it out across Asia – no word as yet as to whether the UK will get a free coke dispenser of their own. With many members of Stylist HQ suffering from a severe Diet Coke addiction, you might have to prise those machines from our Kung Fu grip…

Words: Lauren Smith

Related

MadMen_SRentsch.jpg

Dressed for dinner

pasta-apology1.jpg

Saying sorry with Spaghetti

rexfeatures_839306v.jpg

Mr Kipling cake dispensers

Comments

More

Witches are casting a spell on Donald Trump at midnight tonight

It’s set to be “the largest mass binding spell in history”.

by Moya Crockett
24 Feb 2017

This new yoga class is all about the healing power of gin

Empty your mind… and your glass

by Kayleigh Dray
24 Feb 2017

Best friends build community of tiny houses so they can live together

Welcome to bestie row…

by Kayleigh Dray
24 Feb 2017

Behold Ikea's incredible flat-pack indoor garden

Bring the outdoors in

by Sarah Biddlecombe
24 Feb 2017

Successful women “give up” on the idea of work-life balance, says CEO

Grace Bonney, founder of DesignSponge, says that the idea of a work-life balance is “not rooted in reality”.

by Moya Crockett
24 Feb 2017

Woman becomes internet sensation for documenting life as a third wheel

"Love makes the world go round. Unless you're me."

by Sarah Biddlecombe
24 Feb 2017

First Dates is offering us all free food to sit in the background

Couples and singles can both apply

by Kayleigh Dray
24 Feb 2017

The Netflix gems to binge-watch based on your favourite TV shows

These are the unmissable Netflix TV shows you need to know about...

by Kayleigh Dray
24 Feb 2017

Inside Nepal’s forced marriage revolt

When love and tradition collide

by Corinne Redfern
23 Feb 2017

Demi Lovato on her mental health documentary: “I’m bipolar and proud”

The singer opened up about her new mental illness documentary to Ellen DeGeneres.

by Moya Crockett
23 Feb 2017