Jump to Main ContentJump to Primary Navigation
Top

Hug a vending machine, get free Coke

coke-hugs.jpg
coke-hugs1.jpg
coke-hugs2.jpg

After the 24 cupcake dispenser in LA, and the Mr Kipling vending machine over here, the trend for generous machines that dispense free goodies shows no sign of abating. Now, the people of Singapore have been granted a magical machine of their own – that dispenses free Coca Cola if you give it a hug.

The pop up Coca-Cola Hug Machines, emblazoned with ‘Hug Me’ were an instant success on social media in Singapore, with people snapping themselves hugging the machine and being rewarded with a free can of Coke. Leonardo O’Grady, ASEAN IMC Director at The Coca-Cola Company noted that the “reaction was amazing - at one point we had four to five people hugging the machine at the same time as well as each other! In fact, there was a long line of people looking to give hugs”

Whilst we enjoy the warm, fuzzy message of encouraging hugs in public, the ‘The Cola-Cola Hug Machine’ is also a cunning marketing ploy from ad firm Ogilvy & Mather. The machines, are part of Coca Cola’s global ‘Spread Happiness’ campaign, which encourages consumers to “bring positivity, optimism and fun into their lives” and to “open a Coke and share a little happiness”.

Here's a video posted to Youtube of the machines in action.

The hug machines have been such a huge success, there are now plans to roll it out across Asia – no word as yet as to whether the UK will get a free coke dispenser of their own. With many members of Stylist HQ suffering from a severe Diet Coke addiction, you might have to prise those machines from our Kung Fu grip…

Words: Lauren Smith

Related

MadMen_SRentsch.jpg

Dressed for dinner

pasta-apology1.jpg

Saying sorry with Spaghetti

rexfeatures_839306v.jpg

Mr Kipling cake dispensers

Comments

More

Chocolate and wine makes your gut feel fine, new study reveals

If science says it, who are we to disagree? by Harriet Hall

03 May 2016

What it's like to plan two weddings, from the couples who did it

Double the fun, double the cost by Sarah Biddlecombe

29 Apr 2016

This cat collar translates miaows into English

So we can finally know what felines are thinking by Moya Crockett

29 Apr 2016

The more friends you have, the better you cope with physical pain

Better than morphine apparently by Amy Swales

29 Apr 2016

Londoners unleash fury on the capital’s landlords with #VentYourRent

"Rent: £980. No furniture for a month. No heating." by Harriet Hall

28 Apr 2016

‘Sticky beads’ that trap sperm are the latest contraception idea

Hear us out. by Moya Crockett

28 Apr 2016

US court rules oral sex with someone “unconscious” is not a crime

An Oklahoma court said “forcible sodomy cannot occur” when the victim is so drunk they've passed out by Amy Swales

28 Apr 2016

No men and jelly babies: woman, 109, reveals secrets of a long life

"I've stayed away from men all my life - full stop" by Sarah Biddlecombe

28 Apr 2016

“London is the most fat-shaming place I've ever been”, says US author

US novelist Sarai Walker was shocked by British attitudes to overweight people by Moya Crockett

28 Apr 2016

A love letter to the London Marathon from a former scaredy-cat

“I was convinced I'd have to drop out and face humilation” by Sofia Zagzoule

27 Apr 2016