Jump to Main ContentJump to Primary Navigation
Top

Hug a vending machine, get free Coke

coke-hugs.jpg
coke-hugs1.jpg
coke-hugs2.jpg

After the 24 cupcake dispenser in LA, and the Mr Kipling vending machine over here, the trend for generous machines that dispense free goodies shows no sign of abating. Now, the people of Singapore have been granted a magical machine of their own – that dispenses free Coca Cola if you give it a hug.

The pop up Coca-Cola Hug Machines, emblazoned with ‘Hug Me’ were an instant success on social media in Singapore, with people snapping themselves hugging the machine and being rewarded with a free can of Coke. Leonardo O’Grady, ASEAN IMC Director at The Coca-Cola Company noted that the “reaction was amazing - at one point we had four to five people hugging the machine at the same time as well as each other! In fact, there was a long line of people looking to give hugs”

Whilst we enjoy the warm, fuzzy message of encouraging hugs in public, the ‘The Cola-Cola Hug Machine’ is also a cunning marketing ploy from ad firm Ogilvy & Mather. The machines, are part of Coca Cola’s global ‘Spread Happiness’ campaign, which encourages consumers to “bring positivity, optimism and fun into their lives” and to “open a Coke and share a little happiness”.

Here's a video posted to Youtube of the machines in action.

The hug machines have been such a huge success, there are now plans to roll it out across Asia – no word as yet as to whether the UK will get a free coke dispenser of their own. With many members of Stylist HQ suffering from a severe Diet Coke addiction, you might have to prise those machines from our Kung Fu grip…

Words: Lauren Smith

Related

MadMen_SRentsch.jpg

Dressed for dinner

pasta-apology1.jpg

Saying sorry with Spaghetti

rexfeatures_839306v.jpg

Mr Kipling cake dispensers

Comments

More

“How Linkin Park’s Chester Bennington gave my generation a voice"

The musician leaves a lasting legacy

by Sarah Biddlecombe
21 Jul 2017

The grossly sexist ads we can’t believe exist in the 21st century

From a Co-op egg to that deeply offensive Protein World poster

by Kayleigh Dray
21 Jul 2017

How your Love Island obsession is wreaking havoc with your health

Experts have genuinely issued a warning…

by Kayleigh Dray
21 Jul 2017

Boots won’t cut morning-after pill price because we can’t be trusted

Cheaper emergency contraception? Unprotected sex party at ours, everyone!

by Amy Swales
21 Jul 2017

Did Japan’s First Lady pretend not to speak English to ignore Trump?

Akie Abe, we salute you.

by Sarah Biddlecombe
21 Jul 2017

This 'Beer For Her' has managed to offend everyone on Twitter

Apparently womankind can only ever drink from pink receptacles

by Megan Murray
21 Jul 2017

This Instagram account is aiming to break the miscarriage taboo

Women are coming together to share their stories of loss

by Megan Murray
21 Jul 2017

Jodie Whittaker’s Doctor Who salary revealed after gender pay gap row

And it may surprise you…

by Kayleigh Dray
21 Jul 2017

Quiz: which famous duo are you and your work wife?

It’s time to find out, once and for all, who you and your work wife really are…

by Kayleigh Dray
20 Jul 2017

You’ve been making your tea wrong this whole time, reveal tea experts

Wait, what?

by Jasmine Andersson
20 Jul 2017