"Hi, I'm Eve, I designed this bed - looks pretty good, right? Well it won't when you put it together."
"This living room looks nice...but we only sell one thing out of this living room and we're out of stock."
Everything you secretly think about the world-famous furniture brand has been packaged together in a bitingly funny two-minute video by Slacktory.
Enjoy the Swedish store's catalogue - as it should be viewed and let us know your thoughts on Twitter: