Love Instagram, but feel like you're always missing the prettiest or most news-worthy grams? Then this change to the app will make you very happy.
Instagram has announced that it's introducing an algorithm that will alter the way your feed displays, according to what you've shown the most interest in. So posts which seem similar to those you've interacted with before will be weighted to appear earlier in your feed, irrespective of time.
The news comes as the app's makers reveal that on average we miss 70% of posts from those we follow. That's a pretty staggering number of avocado on toast shots, #Goals-worthy hair/holidays/interiors and big announcements from our favourite influencers and celebrities.
Amanda Bates (@tinypies) is proof that a sweet and small idea can become a big deal. Amanda was newly divorced and underwhelmed at work when her 9-year-old son asked to take pie to school. “My mom and I played around with recipes and came up with our signature style,” she says. The mother and daughter duo started selling handheld pies at a local farmers market five years ago; now, her shop is a staple in her hometown of Austin, Texas. On March 14, the Tiny Pies shop feels like a #PiDay party. “It’s the most fun day in the store,” Amanda says. “Everyone’s celebrating.” Photo by @tinypies
A photo posted by Instagram (@instagram) on
In a blog post Instagram explained: "If your favourite musician shares a video from last night's concert, it will be waiting for you when you wake up, no matter how many accounts you follow or what time zone you live in. And when your best friend posts a photo of her new puppy, you won't miss it."
The app is owned by Facebook, who've released innumerable changes to our news feeds over the years, so it was really only a matter of time before they brought in a more targeted, curated approach to the photo-sharing app.
We for one are looking forward to testing the new-look Instagram.