Jump to Main ContentJump to Primary Navigation
Top

Kerry Low Low advert challenges food ads aimed at women

Sick-of-cliches.jpg
Kerry-Low-Low-ad.jpg
Kerry-Low-Low-logo.jpg

Kerry Low Low's humorous new advert had us chuckling thanks to its refreshing take on food advertising aimed at women.

The new Kerry Low Low advert pokes fun at three female archetypes used by the advertising industry to market food and diet products at women. There's Smug Gal, she makes smart choices when it comes to food and always slips easily into her skinny jeans; Ditzy Gal, who's always SO enthusiastic about eating yoghurt; and Muffin Gal, who is constantly plagued by the thought of a chocolate muffin.

As well as being amusing, the Kerry Low Low ad - created by Irish advertising firm Chemistry - also aims to challenge the assumption that every woman has a negative relationship with food. Rather, according to the spread and cheese manufacturer's Facebook page, Kerry Low Low say their mission is to "support and encourage women everywhere to have a great relationship with food".

However, we have to ask, is poking fun at what's wrong with the industry enough to change it - particularly when the product you're advertising is a low-fat one?

Watch the Kerry Low Low advert below and tell us what you think in the comments or on Twitter @StylistMagazine

Related

Untitled-1.jpg

Top 10 most risqué adverts

Entertaining-retro-adverts.jpg

Entertaining retro adverts

IMG_0284.jpg

Work Life: Breda Bubear, Head of Global Advertising & Communications

Comments

Latest...

Woman using portaloo is lifted into the air by forklift truck

As if they aren't bad enough

02 Sep 2015

The shocking truth behind women's experiences of maternity leave

“I was given 24 hours to resign”

02 Sep 2015

Meet the latest (inseparable) stars of Instagram

Young girl and devoted puppy win hearts

02 Sep 2015

Photographer captures powerful images of girlfriend’s labour

From winces of agony to the tender first moments of motherhood

02 Sep 2015

Woman's tattoo illustrates what it’s like to suffer from depression

“I'm fine” - or “save me”?

02 Sep 2015

Pregnant holidaymaker posts YouTube appeal to find one-night stand

A very modern romance

01 Sep 2015

The common trait all happy couples share

Is this the secret to love?

01 Sep 2015

How much water should you really be drinking?

Two experts explain the truth behind the water myths

27 Aug 2015

21 glorious gin cocktails to make at home

Negronis, sours and slings. Oh my...

27 Aug 2015

The one surprising factor that could cause you stress at work

“The issue is not with fixing women, but with fixing this environment”

27 Aug 2015