Jump to Main ContentJump to Primary Navigation
Top

Kerry Low Low advert challenges food ads aimed at women

Sick-of-cliches.jpg
Kerry-Low-Low-ad.jpg
Kerry-Low-Low-logo.jpg

Kerry Low Low's humorous new advert had us chuckling thanks to its refreshing take on food advertising aimed at women.

The new Kerry Low Low advert pokes fun at three female archetypes used by the advertising industry to market food and diet products at women. There's Smug Gal, she makes smart choices when it comes to food and always slips easily into her skinny jeans; Ditzy Gal, who's always SO enthusiastic about eating yoghurt; and Muffin Gal, who is constantly plagued by the thought of a chocolate muffin.

As well as being amusing, the Kerry Low Low ad - created by Irish advertising firm Chemistry - also aims to challenge the assumption that every woman has a negative relationship with food. Rather, according to the spread and cheese manufacturer's Facebook page, Kerry Low Low say their mission is to "support and encourage women everywhere to have a great relationship with food".

However, we have to ask, is poking fun at what's wrong with the industry enough to change it - particularly when the product you're advertising is a low-fat one?

Watch the Kerry Low Low advert below and tell us what you think in the comments or on Twitter @StylistMagazine

Related

Untitled-1.jpg

Top 10 most risqué adverts

Entertaining-retro-adverts.jpg

Entertaining retro adverts

IMG_0284.jpg

Work Life: Breda Bubear, Head of Global Advertising & Communications

Comments

More

Serena Williams had the best response for reporter who criticised her

"Are you serious?"

by Sarah Biddlecombe
20 Jan 2017

Married at First Sight’s Caroline reveals truth about marriage to Adam

Steel yourselves, romantics

by Kayleigh Dray
20 Jan 2017

Listen to A-listers narrate the history of Planned Parenthood

“No woman can call herself free who does not own and control her body”

by Sarah Biddlecombe
19 Jan 2017

Wife Swap set to return with one-off Brexit special

What happens when a Remain voter finds herself living in a family of Brexit fans?

by Kayleigh Dray
19 Jan 2017

The 2017 Feminist Calendar: celebrate the sisterhood all year round

The future is female

by The Stylist web team
19 Jan 2017

Unicorn lattes are the new brunch trend taking over your Instagram

These healing concoctions are almost too pretty to drink

by Kayleigh Dray
19 Jan 2017

Will & Grace is officially coming back to TV and we can’t wait

NBC has ordered 10 new episodes of the iconic show to air later this year.

by Moya Crockett
19 Jan 2017

Men refuse to apply for jobs that use “feminine” words

They don't want to be "sympathetic" or "caring"

by Sarah Biddlecombe
19 Jan 2017

This new DIY divorce app vows to help you to ‘consciously uncouple’

Because there really is an app for everything nowadays

by Kayleigh Dray
18 Jan 2017

Rachel Court wants employers to watch for these abuse warning signs

A woman who survived being shot by her husband has shared a letter from her old boss, revealing the extent to which her partner controlled her life for years

by Kayleigh Dray
18 Jan 2017