Jump to Main ContentJump to Primary Navigation
Top

Lego's Team GB an Olympic hit

hero.jpg
hero-1.jpg
hero-2.jpg
rexfeatures_1714976b.jpg

It's not just the better part of the British population who are cheering on the likes of Lizzie Armitstead and Rebecca Adlington right now; Olympic stars are also getting a Lego-shaped confidence boost courtesy of the brand's mini figurine team.

Lego, an official product of the Olympics, launched its special edition Team GB line back in May with themed figurines including Brawny Boxer, The Stealth Swimmer and Agile Archer.

The pint-sized personalities are currently starring in an outdoor campaign to wish different athletes good luck.

They appear in an animated billboard at Westfield Shepherd's Bush and in three still commercials within the Olympic park.

Each ad can be adapted according to the Olympic schedule to ensure Lego's team are cheering on the right athletes in line with each sporting event.

The yellow athletes are also proving a hit off-screen, with figurines flying off the shelves as Olympic fever takes hold.

"We are racing through them – it’s officially our best-selling unit product in a week and with the event still to come," John Lewis head of merchandising Susan Young told Retail Week. “The momentum around London 2012 is unlikely to drop.”

Are you a fan of Lego's Team GB? Let us know on Twitter or in the comments section below

Picture credit: Rex Features

Related

ab-fab-torch.jpg

Ab Fab's Olympic torch relay

Hero-image.jpg

Cool London Olympics 2012 souvenirs

hero.jpg

Best ways to celebrate the Olympics in the UK

Comments

More

Here’s how to put your gin habit to good use

Mother’s ruin is charity’s gain

by Amy Swales
25 Apr 2017

How to fake it: the artificial plants that look good enough to water

Faux real

by The Stylist web team
25 Apr 2017

This new WhatsApp update will finally let you “unsend” messages

*Monkey covering eyes emoji*

by Moya Crockett
25 Apr 2017

Why it’s time to stop avoiding the subject of grief

Don’t hide behind flowers

by The Stylist web team
25 Apr 2017

Watch: the trailer for the Dirty Dancing TV remake has landed

And *that* lift is in evidence...

by Amy Swales
25 Apr 2017

They’re back: viral BBC kids land their own animated TV show

Their dad has called it "super cute"

by Sarah Biddlecombe
25 Apr 2017

A rare Victorian sex toy is going up for auction

"It's not just a piece of erotica it's a work of art"

by Hayley Spencer
25 Apr 2017

8 invaluable life lessons we learned from Romy & Michele

(Including the true inventor of the Post-it)

by Harriet Hall
24 Apr 2017

Breast cancer survivor marries seconds before running London Marathon

"I stood on the start line and I didn't know if I would make the finish."

by Sarah Biddlecombe
24 Apr 2017

Here's how to get free cake in London this week

Best be quick though...

by Anna Pollitt
24 Apr 2017