Jump to Main ContentJump to Primary Navigation
Top

Are you ready for a summer of pleasure?

an2.jpg
mag1.jpg

Click here to buy tickets to our exclusive “Daring in Fashion with Magnum: Trend Talks with Lucy Reber” event at the Magnum Pleasure Store 24-27 July.

Very few things mark the start of summer quite like the return of the Magnum Pleasure Store. Sweet tooths at the ready – it’s time to indulge…

Remember the glorious sound of the ice cream van turning into your street as you – often unsuccessfully – pleaded your parents to give you a quid. Well, what is better than an ice cream van? Magnum is bringing back the ultimate ice cream experience: the Magnum Pleasure Store.

Tucked away in London’s bustling Seven Dials, this year’s Magnum Pleasure Store promises to wow all your senses by combining two of life’s pleasures: luxurious ice cream and rich chocolate. In its fifth year, the pop-up is the ultimate haven for pleasure-seekers wanting to escape the heat and indulge their sweet tooth in style.

x

You will be tempted with more than ­20 Instagram-worthy toppings, including a coating of blackberry crunch, dustings of black lava sea salt or a beautiful decoration of hibiscus petals as your Magnum is hand-dipped in melted chocolate then generously sprinkled with whatever takes your fancy.

In the interest of indulgence, you can dip your Magnum creation for a second time, adding a decadent coating of either chocolate or peanut butter sauce for good measure.

For ice cream connoisseurs, the store is open throughout the summer, so, if you wish, you can try all ­20 exclusive toppings – and we promise, it is the only place in town you will actually be encouraged to double dip. Go on, we dare you.


Dare to be different: be inspired as Stylist Lucy Reber talks exclusively after-hours.

There’s a lot to be said for having a few go-to outfits for those days when you’re just not feeling inspired. That said, doesn’t it feel great to switch it up from time to time and try something a bit more daring?

Lucy Reber will be speaking at three after-hours events at the Magnum Pleasure Store, revealing her style tips on how to make out-there styles easy to wear, whatever your look.

Click here for tickets.

Find the Magnum Pleasure Store at 21-23 Earlham Street, London, WC2H 9LL – open daily until 10 September


More

Quiz: which famous duo are you and your work wife?

It’s time to find out, once and for all, who you and your work wife really are…

by Kayleigh Dray
20 Jul 2017

You’ve been making your tea wrong this whole time, reveal tea experts

Wait, what?

by Jasmine Andersson
20 Jul 2017

Feed your inner Morticia Addams at these gothic London eateries

And not a unicorn in sight

by The Stylist web team
20 Jul 2017

Designer lattes are the new coffee trend taking over Instagram

Meet the new drink du jour

by The Stylist web team
20 Jul 2017

Two gloriously witchy 90s stars have made a creepy film together

Sabrina and Morticia are a force to be reckoned with

by Amy Swales
20 Jul 2017

Celebrating 50 years since the decriminalisation of homosexuality

Four women tell us what's really changed

by The Stylist web team
20 Jul 2017

The definitive list of TV shows to watch after Love Island

Because leaving the show behind is heartbreak in itself

by Jasmine Andersson
20 Jul 2017

Why you really need to start taking lunch breaks at work

A culture of presenteeism means we're glued to our desks and rarely go outside

by Anna Brech
20 Jul 2017

More and more women are reporting being sexually assaulted on trains

But there could be an upside to new figures revealing the true scale of the problem

by Amy Swales
20 Jul 2017

This is what happens to your brain when you fall in love

Ever wondered where those feelings come from?

by Sarah Biddlecombe
20 Jul 2017