Jump to Main ContentJump to Primary Navigation
Top

Marry me: I paid £135k for this TV ad

ringhero.jpg
ringehro2.jpg
hero4ring.jpg
ringhero3.jpg

Flashmob proposals too low-key? The UK's first ever Valentine's Day TV marriage proposal advert is set to air on Channel 4 in a 30-second slot that will set one old romantic back a stunning £135,000.

Launched today by VeryFirstTo, which sells luxury experiences and products, the package promises a marriage proposal made by a world-leading production company that will be conveyed in a "creative, personalised and sensational fashion."

A donation of £2,000 from the advert fee will be given to the Variety Club Children’s Charity.

"We anticipate that the customer will be an incurable romantic," the company's founder Marcel Knobil told Stylist. "Someone who is prepared to really do things differently, creatively and with considerable flair. And whilst their bank account might be bulging, their heart is sure to be bulging with immense feelings for their loved one."

As we reported today, Brits are already paying for help to pop the question and hopeful partners with a ready £135,000 floating around their bank account have until January 31 to book the slot. And make sure their other half is in the mood for an evening in front of the TV on February 14.

How do you fee about broadcasting love in a TV ad proposal? Have your say below, or on Twitter

Words: Anna Pollitt. Images: Rex features

Related

hero.jpg

The channel of our generation

hero-2.jpg

Top 50 romantic lines from literature

hero-main.jpg

Strategic sales: the best of the rest

Comments

More

How it feels to be a woman in America right now

"There is a sense of impending doom"

02 Dec 2016

Viewers slam Eamonn Holmes for ‘sexist’ treatment of GBBO's Candice

“He’s making me so uncomfortable – poor Candice”

by Kayleigh Dray
02 Dec 2016

The 12 surprising health benefits of mulled wine

Mulled wine, how do we love thee? Let us count the ways…

by Kayleigh Dray
02 Dec 2016

Pensioner, 89, offered bar job after "stop me dying from boredom" ad

We love a story with a happy ending

by Kayleigh Dray
02 Dec 2016

Bake Off fans, you can now apply to be on Channel 4’s GBBO

On your marks, get set, baaaaake…

by Kayleigh Dray
02 Dec 2016

Inventor of new £5 note brands vegans “stupid” over animal fat debate

"It's stupid. It's absolutely stupid."

by Sarah Biddlecombe
02 Dec 2016

Baby it’s Cold Outside has been given a feminist makeover

The troubling Christmas song has been transformed into an epic consent anthem

by Kayleigh Dray
02 Dec 2016

You’d be more productive if you could work from a café, study finds

Tell your boss.

by Moya Crockett
02 Dec 2016

The best low-alcohol swaps for your favourite beers, wines and spirits

Time for a booze-not-booze?

by Amy Swales
01 Dec 2016

Dorchester issues “disgusting” list of beauty demands to female staff

Women have been told to shave their legs and wear full make-up

by Sarah Biddlecombe
01 Dec 2016