Jump to Main ContentJump to Primary Navigation
Top

Marry me: I paid £135k for this TV ad

ringhero.jpg
ringehro2.jpg
hero4ring.jpg
ringhero3.jpg

Flashmob proposals too low-key? The UK's first ever Valentine's Day TV marriage proposal advert is set to air on Channel 4 in a 30-second slot that will set one old romantic back a stunning £135,000.

Launched today by VeryFirstTo, which sells luxury experiences and products, the package promises a marriage proposal made by a world-leading production company that will be conveyed in a "creative, personalised and sensational fashion."

A donation of £2,000 from the advert fee will be given to the Variety Club Children’s Charity.

"We anticipate that the customer will be an incurable romantic," the company's founder Marcel Knobil told Stylist. "Someone who is prepared to really do things differently, creatively and with considerable flair. And whilst their bank account might be bulging, their heart is sure to be bulging with immense feelings for their loved one."

As we reported today, Brits are already paying for help to pop the question and hopeful partners with a ready £135,000 floating around their bank account have until January 31 to book the slot. And make sure their other half is in the mood for an evening in front of the TV on February 14.

How do you fee about broadcasting love in a TV ad proposal? Have your say below, or on Twitter

Words: Anna Pollitt. Images: Rex features

Related

hero.jpg

The channel of our generation

hero-2.jpg

Top 50 romantic lines from literature

hero-main.jpg

Strategic sales: the best of the rest

Comments

More

Ramadan: The best places to break your fast in London

These London restaurants provide late night openings and special iftar menus

26 May 2017

10-year-old survivor’s letter to Ariana Grande is beyond beautiful

“I really hope you’re not too scared”

by Kayleigh Dray
26 May 2017

It’s official: this easy email hack is guaranteed to boost read rates

Make your emails stand out in your recipient's inbox with one simple trick

by Jasmine Andersson
26 May 2017

Fathers pay more attention to daughters than sons, new study shows

Dads are also more "emotionally engaged" with girls

by Anna Brech
26 May 2017

Men are totally devastated by this women-only Wonder Woman screening

Who knew they were such big fans of Diana Prince?

by Moya Crockett
26 May 2017

Dog breaks into studio to help reporter read the news

The internet is obsessed with this live news blooper (and for good reason)

by Kayleigh Dray
26 May 2017

“Get over yourself”: gymnast hits back at stranger who judged her arms

Alexandra Raisman responds to “rude and uncomfortable” incident

by Anna Brech
26 May 2017

Fighting for their rights: the heroic teens battling period taboos

"I wasn’t allowed to comb my hair, look in the mirror, attend school, read and write."

by Sarah Biddlecombe
25 May 2017

Twitter responds to terror threat level the only way it knows how

#BritishThreatLevels showcases the self-deprecating humour we Brits seem to love

by Amy Swales
25 May 2017

Game of Thrones fans, the trailer for season 7 is finally here...

And, yes, we've analysed the entire thing for you...

by Jasmine Andersson
25 May 2017