Flashmob proposals too low-key? The UK's first ever Valentine's Day TV marriage proposal advert is set to air on Channel 4 in a 30-second slot that will set one old romantic back a stunning £135,000.
Launched today by VeryFirstTo, which sells luxury experiences and products, the package promises a marriage proposal made by a world-leading production company that will be conveyed in a "creative, personalised and sensational fashion."
A donation of £2,000 from the advert fee will be given to the Variety Club Children’s Charity.
"We anticipate that the customer will be an incurable romantic," the company's founder Marcel Knobil told Stylist. "Someone who is prepared to really do things differently, creatively and with considerable flair. And whilst their bank account might be bulging, their heart is sure to be bulging with immense feelings for their loved one."
As we reported today, Brits are already paying for help to pop the question and hopeful partners with a ready £135,000 floating around their bank account have until January 31 to book the slot. And make sure their other half is in the mood for an evening in front of the TV on February 14.
How do you fee about broadcasting love in a TV ad proposal? Have your say below, or on Twitter
Words: Anna Pollitt. Images: Rex features