Jump to Main ContentJump to Primary Navigation
Top

Marry me: I paid £135k for this TV ad

ringhero.jpg
ringehro2.jpg
hero4ring.jpg
ringhero3.jpg

Flashmob proposals too low-key? The UK's first ever Valentine's Day TV marriage proposal advert is set to air on Channel 4 in a 30-second slot that will set one old romantic back a stunning £135,000.

Launched today by VeryFirstTo, which sells luxury experiences and products, the package promises a marriage proposal made by a world-leading production company that will be conveyed in a "creative, personalised and sensational fashion."

A donation of £2,000 from the advert fee will be given to the Variety Club Children’s Charity.

"We anticipate that the customer will be an incurable romantic," the company's founder Marcel Knobil told Stylist. "Someone who is prepared to really do things differently, creatively and with considerable flair. And whilst their bank account might be bulging, their heart is sure to be bulging with immense feelings for their loved one."

As we reported today, Brits are already paying for help to pop the question and hopeful partners with a ready £135,000 floating around their bank account have until January 31 to book the slot. And make sure their other half is in the mood for an evening in front of the TV on February 14.

How do you fee about broadcasting love in a TV ad proposal? Have your say below, or on Twitter

Words: Anna Pollitt. Images: Rex features

Related

hero.jpg

The channel of our generation

hero-2.jpg

Top 50 romantic lines from literature

hero-main.jpg

Strategic sales: the best of the rest

Comments

More

Highest court in France suspends burkini ban

Controversial decree declared a breach of “fundamental freedoms” by Amy Swales

26 Aug 2016

Japan’s new trend for office crying workshops

… where a man gets paid to wipe away your tears. by Amy Lewis

26 Aug 2016

The best London restaurants for late-night dining

Make the most of the night tube with 24-hour restaurants and post-theatre deals by Amy Swales

26 Aug 2016

Meet the 11-year-old feminists who launched their own website

“We want to change the way people think about what a girl is.” by Sarah Biddlecombe

26 Aug 2016

Gin cocktail recipes inspired by Great British Bake Off

All the joys of home baking in liquid form by Amy Swales

26 Aug 2016

This is what the new female emojis could look like

Women with actual jobs and everything by Anya Meyerowitz

25 Aug 2016

Could you pass GCSE maths and science exams?

Take our quiz and find out by Moya Crockett

25 Aug 2016

Ten of the best rosé wines for the bank holiday weekend

When a heatwave hits, you know what to do by Victoria Gray

25 Aug 2016

Batch cocktail recipes to toast the Bank Holiday with

Get creative with these classic concoctions by Jenny Tregoning

25 Aug 2016

A lesson in diversity from one of the happiest places in the world

“It accepts and celebrates everyone” by Sejal Kapadia Pocha

25 Aug 2016