Jump to Main ContentJump to Primary Navigation

Meet Bill. The stick person dividing the internet with his Facebook etiquette tips


You know Bill, right? The one who's all over Facebook? The one who claims to always know what's right?

If not - of if you're wondering why there's a stick man filling up your news feed - let us introduce you to the latest craze taking the internet by storm.

'Be Like Bill' is a collection of memes that have been dispensing social media etiquette tips in a very polite, light and matter-of-fact fashion. 

From not posting countless pictures per day to not inviting friends to play games he knows they don't play, Bill is the face of many of our online frustrations. 

And the message is always the same: “This is Bill. Bill does [blank]. Be like Bill.”

Popularity of the images have surged and it now has its own page on the social network with over 1.5 million followers, and a female spin-off "Be Like Emily".

There are even versions in Arabic (as Bilal), in Malaysia (as Rashid) and in Spanish (as Jose).

This is bill

“It’s hard to put a finger on what exactly makes a good meme,” said Debabrata Nath, one of two men behind Bill’s English-language Facebook page. “[But] we feel it has to be something that doesn’t take itself too seriously, is simple to understand and at the same time can make people relate.”

But not everyone is happy about the Bill effect and a backlash is underway. Critics say the messages are narcissistic, arrogant and judgemental.

"Bill represents social media's worst impulse: the claim to moral superiority wrapped in nagging, passive-aggressive complaint," writes Brian Feldman, a non-fan, on nymag.com. "Bill is every subtweet, every behavior-policing Facebook status update, every smug and condescending comment, illustrated exactly as crudely as the sentiment deserves."

Entire Facebook pages have been aimed at mocking Bill by using the same stick drawing and a parody caption. 

One read: "This is Bill. He claims not to be attention seeking. He has a Facebook page to post exclusively about him. Bill needs to review his ego/id balance. Don't be like Bill."

Take a look at a few of the original Bill posts to make your own mind up...

This is bill
This is bill
This is Bill
This is bill


kim kardashian kanye west selfie.jpg

The compulsive Instagram habit that spells bad news for your relations


How this one “honest signal” on Facebook could affect your career


Lena Dunham challenges the stigma of women taking anti-depressants


These newlyweds were blown away by an incredible surprise wedding haka


This is the (small) amount of friends you can rely on in a crisis


The three new acronyms that will sum up your social life in 2016


Why every woman should have a Fuck Off Fund


Struggling to concentrate at work? You could be a genius


Intimate photo of woman 24 hours after giving birth goes viral



Our kind of cauldron: darkly delicious Halloween cocktail recipes

Jacked-up Negronis and chilli-laced concoctions

by Amy Swales
25 Oct 2016

“Why we need to remove the term Essex Girl from the dictionary”

It's time to reclaim the term once and for all

by Sarah Biddlecombe
25 Oct 2016

Revealed: the 20 most fashionable baby names in France

These melodic French baby names are très bien

by Kayleigh Dray
25 Oct 2016

Small fibs could turn you into a full-blown liar, study finds

“What a tangled web we weave...”

by Anna Pollitt
25 Oct 2016

Bake Off’s Mary Berry confirmed for brand-new cooking show

And it’s hitting our screens in time for a very Berry Christmas…

by Kayleigh Dray
25 Oct 2016

This 'Very British Problems' Twitter account is all of us

"Best weekend activity: a really nice sitdown"

by Sarah Biddlecombe
24 Oct 2016

13 Going on 30 is the latest film to get a musical makeover

by Amy Swales
24 Oct 2016

This streaming service is so boring it will send you to sleep

Forget Netflix and chill

by Harriet Hall
24 Oct 2016

Poldark slammed by women’s rights campaigners as “romanticising rape”

“It’s worse than if it had been a straightforward rape scene”

by Kayleigh Dray
24 Oct 2016

The selfie vs. the group photo: which actually makes us happier?

Time for an Instagram break?

by Moya Crockett
24 Oct 2016