Jump to Main ContentJump to Primary Navigation

Meet Entrepreneur Barbie. She carries a smartphone and is 'ready for her next big pitch'


In 1965, she was an astronaut, in the Eighties she gained a seat in the boardroom as a CEO and in the Nineties she ran for President. Today, Barbie has become an entrepreneur.

Inspired by 10 real-life businesswomen, the latest doll from Mattel wears a pink and black belted dress, carries a smart phone, tablet and briefcase and is "ready to make a bold business move".

The tech-savvy doll is the '2014 career of the year doll' and is part of a larger push to rebrand Barbie as an empowered woman.

"Alongside Barbie, female entrepreneurs are changing the world, surpassing their goals and showing girls they can be both capable and captivating," Mattel announced on Wednesday.

Entrepreneur Barbie's webpage features 10 businesswomen, including Reshma Saujani of Girls Who Code, a non-profit organization that seeks to empower young women by teaching them advanced computer skills sought after in today’s job market.

Much like Facebook COO Sheryl Sandberg's "ban bossy" campaign, which encourages girls to lead, the plastic doll has her own Twitter campaign, using the hashtag #unapologetic to help start a conversation for girls.

"In essence, Barbie is always asked to apologize for what she looks like," said Michelle Chidoni, a spokeswoman for Mattel in in an interview with Time magazine in February. "And the message there is to be unapologetic."

Mattel kicked off their sales of the doll on Wednesday by offering young girls tips and advice from the ten participating businesswomen on Twitter, using the hashtag #barbiechat.

However, despite Barbie's focus on careers - she's had over 150 different jobs so far, from an engineer to a paleontologist and a ballet dancer - a recent study by Oregon State University, showed that girls between the ages of 4 and 7 who played with Barbies were more likely to perceive themselves as having limited career options—regardless of whether the Barbie had a career herself.

So, what do you think of Entrepreneur barbie? Would you have liked to have played with her or would you gift her to a young girl?



Meet Lammily, the anti-Barbie doll with a real female body


Critics slam 'Barbie' holiday for little girls


Feminist Barbie is a size 16 with tattoos and a hijab


Book your ticket now for Stylist's next Life Lessons event with Kirstie Allsopp, June Sarpong and Leyla Hussein


Kate Middleton's off-duty style hits


Victoria Beckham's first date dress revealed



All the scrumptious food you can eat at Stylist Live

From gourmet doughnuts to pimped up mac and cheese by Harriet Hall

09 Oct 2015

Top tips for becoming a magazine editor with Stylist's Lisa Smosarski

Here are the lessons I learnt en-route to becoming Stylist's editor-in-chief by Harriet Hall

09 Oct 2015

Behold the world's best bar (it's right here in Britain)

"It is a place of pilgrimage – not just for the trade but for travellers of all ilk" by Sejal Kapadia

09 Oct 2015

A third of vegetarians admit to eating meat when drunk

And 69% keep their tipsy meat-eating secret by Harriet Hall

09 Oct 2015

Woman praises man who stood up against sexual harassment on a bus

“You humanised assault. You didn't turn away.” by Sejal Kapadia

09 Oct 2015

Facebook unveils new buttons that give ‘likes’ an emotive makeover

A new experience that is "elegant and fun" by Harriet Hall

09 Oct 2015

20 easy ways to instantly update your living space in £100 or less

Make a dull room beautiful with a single purchase by Sejal Kapadia

09 Oct 2015

The best illustrators to follow on Instagram

From Bake-Off sketches to whimsical fashion drawings by Sejal Kapadia

08 Oct 2015

One father's perfect response to his son dressing up as Frozen's Elsa

“He wants to be Elsa. He also wants me to be Anna. Game on.” by Sejal Kapadia

08 Oct 2015

The Honest Body Project: new mums bare all in striking portraits

"Society puts so much pressure on women to 'bounce back' after giving birth." by Emily Badiozzaman

08 Oct 2015