Jump to Main ContentJump to Primary Navigation
Top

These are the most complained about TV adverts in 2017

UKS_307_Unit_00462_R.jpg

We’re the first to admit that some adverts, more than others, can leaving us feeling a little irked. Whether we quickly switch to mute when it comes on, change the channel or go and make another cup of tea, an annoying advert can sometimes get the blood following faster.

But some of the British public have been so angered by three TV adverts in particular this year alone they’ve filed complaints.


Read more: These shocking 21st-century adverts are a grim reminder that sexism is alive and well


And these are the most complained about TV adverts, according to the Advertising Standards Authority.  

1.  Moneysupermarket.com

We’ve all seen it, since it’s actually been gracing our small screens for two years: Moneysupermarket’s dance-off ad featuring men wearing denim hotpants and high heels. The advert has received the most complaints this year alone – 455 – of any campaign in any medium. Viewers felt it was offensive, overtly sexual, possibly homophobic and having the potential to encourage hate crimes. The ASA declined to ban it. 

2. Match.com

The dating website’s ad featuring a woman removing another woman’s top and then proceeding to passionately kiss her pulled in 293 complaints between January and June of this year.


Read more: People are furious with Love Island, but not for the reason you’d expect


3. McDonald’s

The advert showed a mother comforting her grieving son by discussing his father’s favourite burger with him. However, the poor-taste ad wasn’t well received from the get-go and the company quickly pulled it. As such, the Advertising Standards Agency didn’t investigate it further. The ad still received 255 complaints, but the ASA didn't take action, judging it to be inoffensive.

With all of the advertising mediums out there, TV adverts have irritated us more than online ads (which was the same in 2016). 5,127 complaints have been made about 2,272 TV ads this year alone. With online ads receiving 4,062 complaints about 3,852 ads, respectively. 

And it seems men continue to complain more about ads than women. In total, men lodged 7,729 complaints compared to 5,031 by women. With women more likely to file a complaint about harm and offence, while men are more concerned about misleadingness.

With Christmas adverts soon to drop, we do wonder which ones will steal our hearts – or leaving us feeling like Scrooge. 

Images: Netflix

Related

jeremy-bishop-blueplanet.jpg

The trailer for Blue Planet II has arrived, and it's beyond beautiful

feminist moomins tove jansson subversive the invisible child.png

The feminist backstory that will make you love The Moomins even more

princess_bride1.jpg

The greatest life lessons from The Princess Bride

More

“Why all men must work to stamp out sexual harassment and abuse”

In wake of the Weinstein allegations, one writer argues why men need to be counted

19 Oct 2017

Drinking alcohol can help with foreign language skills, study finds

Anyone for a dash of Dutch courage?

by Anna Brech
19 Oct 2017

Muggles can attend the Harry Potter Yule Ball in the actual Great Hall

You even get your own wand!

by Megan Murray
19 Oct 2017

Walking for just 17 minutes a day has a dramatic effect on your health

Want to prolong your life? A bit of gentle exercise is better than none at all

by Anna Brech
19 Oct 2017

SATC writer admits the team argued over Carrie's unrealistic lifestyle

“I like my money where I can see it – hanging in my closet”

by Megan Murray
19 Oct 2017

WhatConsentMeansToMe hashtag sparks vital conversation on Twitter

“No matter what I wear, no matter what you think – no means no”

by Anna Brech
19 Oct 2017

The Netflix shows you’re most likely to devour in 24 hours

You, my friend, are a ‘binge racer’

by Nicola Colyer
18 Oct 2017

There’s a psychological reason you’re in love with Starbucks’ red cups

It’s not just because Christmas is coming

by Gemma Crisp
18 Oct 2017

Have a wonderfully macabre Christmas with this anti-advent calendar

Bah humbug

by Megan Murray
18 Oct 2017

Nigella Lawson says this is the next big food trend

Will this steal avocado’s crown?

by Nicola Colyer
18 Oct 2017