Jump to Main ContentJump to Primary Navigation

New app helps avoid party gaffes


Remember that cringe worthy part in The Devils Wear Prada where Emily Blunt struggles to remember the name of a guest at her boss Miranda Priestly's Vogue party?

Or in fact, any of those panic-stricken moments when you've been floundering to put a name to a face...

Such gaffes and embarrassments may soon become a thing of the past with a new iPhone app that promises to identify a person's name simply by taking a photo of them - as long as you are already connected on Facebook.

There are a number of mobile apps starting to use this technology, including Klik, rolled out by an Israeli start-up company at the beginning of this month.

Utilising technology created by internet facial recognition service Face.com, it automatically identifies a face when it appears in real time view of an iPhone's camera.

For privacy reasons, the app is limited to people you are already friends with on Facebook at the moment. But given most people have an average of 300 friends - many of which include old high school acquaintances - this could still include some unknowns, whom you would struggle to recognise in real life.

The Klik app claims to have 90% accuracy and Face.com calls it "magical," although it has admitted suffering to "a few bugs" in field tests.

"Face recognition has always had a lot of promise but was never quite there — we want to change that, and make it a reality," said Gil Hirsch, Face.com's founder. He claims the photo app is so accurate, it could even recognise someone's mood from a photo.

According to CNN, facial recognition technology is still some way off being able to identify a complete stranger instantly; to match two photos of unconnected people in the US would still take around four hours even with the most sophisticated equipment, say experts in the area.

In the meantime, Klik and other similar apps will certainly jazz up chance encounters with friends from the past - if nothing else.

Picture credit: Rex Features



Miso ice cream: yum or yuk?


30 kick-ass TV heroines


Meet the fashion pugs



Gin lovers, we have distressing news for you…

And there we were thinking 2016 couldn’t get any worse

by Kayleigh Dray
26 Oct 2016

The new Gilmore Girls trailer has us very worried about Lorelai

Lorelai and Rory fans, prepare for a series of bombshells…

by Kayleigh Dray
26 Oct 2016

Our kind of cauldron: darkly delicious Halloween cocktail recipes

Jacked-up Negronis and chilli-laced concoctions

by Amy Swales
25 Oct 2016

“Why we need to remove the term Essex Girl from the dictionary”

It's time to reclaim the term once and for all

by Sarah Biddlecombe
25 Oct 2016

Revealed: the 20 most fashionable baby names in France

These melodic French baby names are très bien

by Kayleigh Dray
25 Oct 2016

Small fibs could turn you into a full-blown liar, study finds

“What a tangled web we weave...”

by Anna Pollitt
25 Oct 2016

Bake Off’s Mary Berry confirmed for brand-new cooking show

And it’s hitting our screens in time for a very Berry Christmas…

by Kayleigh Dray
25 Oct 2016

This 'Very British Problems' Twitter account is all of us

"Best weekend activity: a really nice sitdown"

by Sarah Biddlecombe
24 Oct 2016

13 Going on 30 is the latest film to get a musical makeover

by Amy Swales
24 Oct 2016

This streaming service is so boring it will send you to sleep

Forget Netflix and chill

by Harriet Hall
24 Oct 2016