Jump to Main ContentJump to Primary Navigation
Top

New Barbie advert features boy playing with doll for the first time

barbie-boy-advert.jpg

If you google 'playing with Barbie' photos of young girls holding the doll will flood your page. But as of yesterday, this is no longer the case.

In a move to challenge gender stereotypes placed on children, toy giant Mattel has featured a boy in their campaign for a new doll created in collaboration with Italian fashion house Moschino. 

The video sees the boy playing alongside two girls and describes his doll as "so fierce".

"This almost made me cry! I used to play with my sister's Barbies and felt such shame afterward," wrote one YouTube user in response to the advert. "I'm so glad we can just let kids be kids. Thank you for this! Boys like dolls too!"

Another said: "I'm Swedish and this reminds me of my homeland. So glad progressive values are finally taking root. I mean it's 2015, come on!"

The new doll, which costs $150 (£98), sold out less than an hour after they went on sale on Tuesday, American Vogue reports. 

Mattel made headlines last month with its advert that encouraged girls to 'Imagine the possibilities' through playing with Barbie dolls of varying careers.

In the video, young girls assumed the position of professional women: one is a university professor, one a vet, while another coaches a male American football squad. 

“We want to remind the world what Barbie stands for...This ongoing initiative is designed to remind today's parents that through the power of imagination, Barbie allows girls to explore their limitless potential,” Evelyn Mazzocco, global senior vice-president and general manager of Barbie, said at the time.

And it's no different for boys.  

Related

spanish-catalogue_3492080b.jpg

Toy company fights gender stereotypes in non-sexist catalogue

Screen Shot 2015-10-16 at 11.19.14.png

Has Barbie finally found a way to empower a new generation of women?

hipster barbie.JPG

'My work here is done.' Hipster Barbie parody account quits Instagram

rexfeatures_5363245i.jpg

Doctor donates to charity every time she gets a hateful tweet

female russian astronauts.jpg

Female astronauts shut down sexist questions about make-up in space

fridakahlo.png

Meet the artist transforming Bratz dolls into feminist icons

Period Party 5.jpg

The Lammily doll now comes with Period Party sanitary towels

barbie and ken dolls.jpg

Playing with Barbies encourages girls to be passive

Diverse Barbie Fashionista colelction.jpg

Barbie embraces diversity with 23 new dolls and Sophia Webster flats

Comments

More

Witches are casting a spell on Donald Trump at midnight tonight

It’s set to be “the largest mass binding spell in history”.

by Moya Crockett
24 Feb 2017

This new yoga class is all about the healing power of gin

Empty your mind… and your glass

by Kayleigh Dray
24 Feb 2017

Best friends build community of tiny houses so they can live together

Welcome to bestie row…

by Kayleigh Dray
24 Feb 2017

Behold Ikea's incredible flat-pack indoor garden

Bring the outdoors in

by Sarah Biddlecombe
24 Feb 2017

Successful women “give up” on the idea of work-life balance, says CEO

Grace Bonney, founder of DesignSponge, says that the idea of a work-life balance is “not rooted in reality”.

by Moya Crockett
24 Feb 2017

Woman becomes internet sensation for documenting life as a third wheel

"Love makes the world go round. Unless you're me."

by Sarah Biddlecombe
24 Feb 2017

First Dates is offering us all free food to sit in the background

Couples and singles can both apply

by Kayleigh Dray
24 Feb 2017

The Netflix gems to binge-watch based on your favourite TV shows

These are the unmissable Netflix TV shows you need to know about...

by Kayleigh Dray
24 Feb 2017

Inside Nepal’s forced marriage revolt

When love and tradition collide

by Corinne Redfern
23 Feb 2017

Demi Lovato on her mental health documentary: “I’m bipolar and proud”

The singer opened up about her new mental illness documentary to Ellen DeGeneres.

by Moya Crockett
23 Feb 2017