Jump to Main ContentJump to Primary Navigation
Top

New Barbie advert features boy playing with doll for the first time

barbie-boy-advert.jpg

If you google 'playing with Barbie' photos of young girls holding the doll will flood your page. But as of yesterday, this is no longer the case.

In a move to challenge gender stereotypes placed on children, toy giant Mattel has featured a boy in their campaign for a new doll created in collaboration with Italian fashion house Moschino. 

The video sees the boy playing alongside two girls and describes his doll as "so fierce".

"This almost made me cry! I used to play with my sister's Barbies and felt such shame afterward," wrote one YouTube user in response to the advert. "I'm so glad we can just let kids be kids. Thank you for this! Boys like dolls too!"

Another said: "I'm Swedish and this reminds me of my homeland. So glad progressive values are finally taking root. I mean it's 2015, come on!"

The new doll, which costs $150 (£98), sold out less than an hour after they went on sale on Tuesday, American Vogue reports. 

Mattel made headlines last month with its advert that encouraged girls to 'Imagine the possibilities' through playing with Barbie dolls of varying careers.

In the video, young girls assumed the position of professional women: one is a university professor, one a vet, while another coaches a male American football squad. 

“We want to remind the world what Barbie stands for...This ongoing initiative is designed to remind today's parents that through the power of imagination, Barbie allows girls to explore their limitless potential,” Evelyn Mazzocco, global senior vice-president and general manager of Barbie, said at the time.

And it's no different for boys.  

Related

spanish-catalogue_3492080b.jpg

Toy company fights gender stereotypes in non-sexist catalogue

Screen Shot 2015-10-16 at 11.19.14.png

Has Barbie finally found a way to empower a new generation of women?

hipster barbie.JPG

'My work here is done.' Hipster Barbie parody account quits Instagram

rexfeatures_5363245i.jpg

Doctor donates to charity every time she gets a hateful tweet

female russian astronauts.jpg

Female astronauts shut down sexist questions about make-up in space

fridakahlo.png

Meet the artist transforming Bratz dolls into feminist icons

Period Party 5.jpg

The Lammily doll now comes with Period Party sanitary towels

barbie and ken dolls.jpg

Playing with Barbies encourages girls to be passive

Diverse Barbie Fashionista colelction.jpg

Barbie embraces diversity with 23 new dolls and Sophia Webster flats

More

The deadly secret hidden within that creepy Game of Thrones hug

Spoilers are coming…

by Kayleigh Dray
18 Aug 2017

Why it’s totally fine if you don’t have a ‘work wife’

Having friends at work is nice – but it’s not the be all and end all

by Moya Crockett
18 Aug 2017

Meteorologist’s epic response to troll who called her “disgusting”

“Enough is enough.”

by Sarah Biddlecombe
18 Aug 2017

Acts of love, humanity and solidarity following the Barcelona attack

In the darkness, there is light.

by Moya Crockett
18 Aug 2017

How you can help those caught up in the Barcelona attack

The ways you can support the victims, survivors and investigation

by Kayleigh Dray
18 Aug 2017

People are furious about Trump’s response to the Barcelona attack

The world is sick of his double-standard on terrorism

by Kayleigh Dray
18 Aug 2017

Ryan Phillipe on how he tackles depression

“I’m thinking about how to focus and steady myself”

by Susan Devaney
17 Aug 2017

Are black girls being forced to grow up too fast?

A study has shown that black girls as young as five are seen as more adult than their white peers

by Kemi Alemoru
17 Aug 2017

Teen receives sickening messages after asking for career advice

This businessman's response was shocking

by Sarah Biddlecombe
17 Aug 2017

We want everything from this new high-street Disney collaboration

Seriously magical

by Megan Murray
17 Aug 2017