Jump to Main ContentJump to Primary Navigation
Top

New Barbie advert features boy playing with doll for the first time

barbie-boy-advert.jpg

If you google 'playing with Barbie' photos of young girls holding the doll will flood your page. But as of yesterday, this is no longer the case.

In a move to challenge gender stereotypes placed on children, toy giant Mattel has featured a boy in their campaign for a new doll created in collaboration with Italian fashion house Moschino. 

The video sees the boy playing alongside two girls and describes his doll as "so fierce".

"This almost made me cry! I used to play with my sister's Barbies and felt such shame afterward," wrote one YouTube user in response to the advert. "I'm so glad we can just let kids be kids. Thank you for this! Boys like dolls too!"

Another said: "I'm Swedish and this reminds me of my homeland. So glad progressive values are finally taking root. I mean it's 2015, come on!"

The new doll, which costs $150 (£98), sold out less than an hour after they went on sale on Tuesday, American Vogue reports. 

Mattel made headlines last month with its advert that encouraged girls to 'Imagine the possibilities' through playing with Barbie dolls of varying careers.

In the video, young girls assumed the position of professional women: one is a university professor, one a vet, while another coaches a male American football squad. 

“We want to remind the world what Barbie stands for...This ongoing initiative is designed to remind today's parents that through the power of imagination, Barbie allows girls to explore their limitless potential,” Evelyn Mazzocco, global senior vice-president and general manager of Barbie, said at the time.

And it's no different for boys.  

Related

spanish-catalogue_3492080b.jpg

Toy company fights gender stereotypes in non-sexist catalogue

Screen Shot 2015-10-16 at 11.19.14.png

Has Barbie finally found a way to empower a new generation of women?

hipster barbie.JPG

'My work here is done.' Hipster Barbie parody account quits Instagram

rexfeatures_5363245i.jpg

Doctor donates to charity every time she gets a hateful tweet

female russian astronauts.jpg

Female astronauts shut down sexist questions about make-up in space

fridakahlo.png

Meet the artist transforming Bratz dolls into feminist icons

Period Party 5.jpg

The Lammily doll now comes with Period Party sanitary towels

barbie and ken dolls.jpg

Playing with Barbies encourages girls to be passive

Diverse Barbie Fashionista colelction.jpg

Barbie embraces diversity with 23 new dolls and Sophia Webster flats

Comments

More

March for a more equal world

Your essential guide to making your voice heard this Saturday

by The Stylist web team
17 Jan 2017

Everything you need to know about the Women’s March on London

From where to meet to what to wear.

by Moya Crockett
17 Jan 2017

Gossiping is good for you, study suggests

We knew it.

by Sarah Biddlecombe
17 Jan 2017

Family celebrate little girl’s first period in a very unique way

“My family is super extra”

by Kayleigh Dray
17 Jan 2017

Tampon sales in the UK have plummeted dramatically, but why?

New figures show that women in the UK are buying five million fewer packets of tampons each year.

by Harriet Hall
17 Jan 2017

Expert tips on making your money last through January

How to survive the leanest month

by The Stylist web team
17 Jan 2017

More men cry after a work performance review than women, study finds

22% of us cry following a review

by Sarah Biddlecombe
17 Jan 2017

First Dates fans praise woman who witnessed husband's murder

“I told myself that I had to be happy because I knew that’s what he’d want for me”

by Kayleigh Dray
17 Jan 2017

Turbo G&T is the new gin trend taking over our Instagram feeds

Gin lovers, pay attention…

by Kayleigh Dray
16 Jan 2017

Politician arrested for grabbing a woman's groin - sound familiar?

Sound familiar?

by Anna Pollitt
16 Jan 2017