Explaining the appeal of Twitter and Facebook for all those over-sharers out there, a new study suggests we talk about ourselves because our brain likes the way it feels.
A recent study was conducted by Harvard University researchers to find out how much people liked talking about themselves and why, reports Time.com. Their experiments ranged from tracking brain activity using MRI scans to testing whether participants would rather share personal information with other people or keep it to themselves.
No matter the test, the Harvard psychologists found the results all pointed the same way: humans get a biochemical buzz from talking about ourselves. When we share personal information, activity increases in the reward area of the brain – the same area that lights up in response to rewards like food and sex.
The study found that we spend up to 40% of conversations talking about ourselves, and are particularly fond of disclosing personal information when we know other people are listening – which goes a long way to explaining the all those TMI posts on Twitter and Facebook.
What do you think? Is it acceptable to talk about yourself all of the time? Tell us your thoughts on Twitter or in the comments section below.
Picture credit: Rex