Jump to Main ContentJump to Primary Navigation
Top

New social experiment challenges you to take a 99-day break from Facebook

hero.jpg
hero2.jpg

If you can't get yourself to quit Facebook for good, could you take an extended break from the social network instead?

A new experiment is challenging Facebook users to stop using the website for 99 days to see if it brings them more happiness.

The campaign was created by Netherlands-based creative agency Just in response to Facebook's controversial psychology experiment, where for one week in January 2012 the news feeds of some 700,000 unwitting users were skewed either more positively or negatively to see if it changed users' subsequent posts and mood.

The Facebook-detox experiment named '99 Days of Freedom' asks users to replace their profile picture with a 'time-off' image, share a personalised 99-day countdown clock on their wall and then log out.

During the hiatus, participants will be contacted on the 33rd, 66th and 99th day to complete an anonymous survey on happiness.

There is also a message board for people to share how the break is impacting their lives.

According to Facebook, its 1.2 billion users spend an average of 17 minutes per day on the website. Over a three-month period that equals to more than 28 hours.

The experiment's creators feel that this time could be spent on more emotionally fulfilling activities, such as learning a new skill, performing volunteer work or spending time with friends and family in person.

"We think that real happiness happens in real life," said Just's art director Merijn Straathof. "I will always prefer a real compliment over a ‘like’, just as I prefer talking to people in person rather than talking to them on my phone."

The results of the non-profit experiment will be posted on 99daysoffreedom.com as they are compiled.

Related

swackett.jpg

10 life-changing apps you've never heard of

detox.jpg

10 ways to unplug and digitally detox your life

leoniedog.jpg

'Why I quit Facebook, and you should too'

hero.jpg

Increase productivity and manage your time better with this handy infographic

hero.jpg

The 10 routine changes that are proven to make you happier

miserable.jpg

10 things that are scientifically proven to make you unhappy

Comments

More

Woman opens up about having her grandmother as her bridesmaid

“She’s my best friend”

by Kayleigh Dray
21 Feb 2017

Artist captures how mental illness feels with sketches of houses

“It belongs to our lives and we must not stigmatise it”

by Sarah Biddlecombe
21 Feb 2017

Pair cheese and wine like a pro with this incredible interactive map

Winchester Aged Gouda with a glass of Amarone della Valpolicella, anyone?

by Moya Crockett
21 Feb 2017

Elderly woman finds £5 note worth £50k, donates it to “young people”

She’s the hero we need right now, if not the one we deserve.

by Moya Crockett
21 Feb 2017

Watch Emma Watson sing ‘Belle’ in new Beauty and the Beast clip

“There goes the baker with his tray, like always…”

by Kayleigh Dray
21 Feb 2017

The worst date I’ve ever witnessed: waiters share their stories

From the toe-curlingly awkward to the jaw-on-floor shocking.

by Moya Crockett
20 Feb 2017

Men open up about “the one that got away” in thought-provoking video

But not all is as it seems…

by Kayleigh Dray
20 Feb 2017

This app tells you where sex crimes have been committed in your area

But would you use it?

by Moya Crockett
20 Feb 2017

Meet the woman who converted a trailer into a prosecco-filled vino van

All aboard the Vino Van...

by Sarah Biddlecombe
20 Feb 2017

TV show praised for startlingly realistic portrayal of panic attack

“Never seen a truer portrayal of the signs, symptoms, and fallout of anxiety”

by Kayleigh Dray
20 Feb 2017