Jump to Main ContentJump to Primary Navigation
Top

New social experiment challenges you to take a 99-day break from Facebook

hero.jpg
hero2.jpg

If you can't get yourself to quit Facebook for good, could you take an extended break from the social network instead?

A new experiment is challenging Facebook users to stop using the website for 99 days to see if it brings them more happiness.

The campaign was created by Netherlands-based creative agency Just in response to Facebook's controversial psychology experiment, where for one week in January 2012 the news feeds of some 700,000 unwitting users were skewed either more positively or negatively to see if it changed users' subsequent posts and mood.

The Facebook-detox experiment named '99 Days of Freedom' asks users to replace their profile picture with a 'time-off' image, share a personalised 99-day countdown clock on their wall and then log out.

During the hiatus, participants will be contacted on the 33rd, 66th and 99th day to complete an anonymous survey on happiness.

There is also a message board for people to share how the break is impacting their lives.

According to Facebook, its 1.2 billion users spend an average of 17 minutes per day on the website. Over a three-month period that equals to more than 28 hours.

The experiment's creators feel that this time could be spent on more emotionally fulfilling activities, such as learning a new skill, performing volunteer work or spending time with friends and family in person.

"We think that real happiness happens in real life," said Just's art director Merijn Straathof. "I will always prefer a real compliment over a ‘like’, just as I prefer talking to people in person rather than talking to them on my phone."

The results of the non-profit experiment will be posted on 99daysoffreedom.com as they are compiled.

Related

swackett.jpg

10 life-changing apps you've never heard of

detox.jpg

10 ways to unplug and digitally detox your life

leoniedog.jpg

'Why I quit Facebook, and you should too'

hero.jpg

Increase productivity and manage your time better with this handy infographic

hero.jpg

The 10 routine changes that are proven to make you happier

miserable.jpg

10 things that are scientifically proven to make you unhappy

More

Elisabeth Moss isn’t done with powerful dramas about women’s rights

Call Jane is set to be as relevant for Trump's America as its 60s setting

by Amy Swales
20 Sep 2017

Why we all think we’re the least popular one in our group of friends

If you believe everyone’s hanging out without you, you’re not alone

by Moya Crockett
20 Sep 2017

Why that Doctor Foster conversation is so incredibly important

We really need to talk about last night’s episode…

by Kayleigh Dray
20 Sep 2017

What is panic disorder – and do you suffer from it?

Nadiya Hussain described it as a 'monster'

by Megan Murray
20 Sep 2017

This is the one thing people would rather have than a pay rise

And it makes us a lot happier

by Susan Devaney
20 Sep 2017

Nutella's newest product sounds like all kinds of deliciousness

Nutella feasting can now happen any time, any place

by Megan Murray
20 Sep 2017

Man recreates Chandler proposal so he can ask Friends fan to marry him

And he did it in the actual Friends apartment, too

by Kayleigh Dray
20 Sep 2017

Bake Off viewers are genuinely furious over THAT ‘shock twist’ ending

“Is there no justice in this world?”

by Kayleigh Dray
20 Sep 2017

Students told to submit dresses for approval ahead of school dance

“These are the roots of rape culture, frankly”

by Amy Swales
19 Sep 2017

This is why hardly any men are taking shared parental leave in the UK

Women are still doing the lion’s share of childcare, while men go out to work

by Moya Crockett
19 Sep 2017