Jump to Main ContentJump to Primary Navigation

Forget prosecco: it’s time to talk about progrigio


Prosecco, as we all know, is one of the best boozy drinks around (especially when you consider the fact that it’s delicious and packs in some unexpected health benefits).

However, as ever, there’s no sunshine without rain, and there’s no booze without inflated post-Brexit prices.

Read more: Prosecco tea is the ultimate drink for the office

Given we’re about to be hit in the pocket by increased alcohol duties, the price of prosecco has been predicted to rise by nine percent, thanks to inflation and potential alcohol-duty increases post-Brexit.

Miles Beale, chief executive of the Wine and Spirit Trade Association, told The Telegraph: “Unless the government reviews this policy, the rise in inflation will slap a further £60m on spirits consumers. 

“And wine consumers could face a double blow if potential duty rises of £120m are added to the impact of the devaluation of the pound, which – together – could cost over £400m this year alone.”

Now an unlikely new hero has stepped in to defend our purse strings from prosecco taxes.

And that hero is progrigio.

The brainchild of Asda, this new fusion drink blends prosecco with white wine – or, to be more specific, with pinot grigio.

Each bottle, priced at a meagre £5, promises to deliver a truly unique taste experience (and, yes, we mean that in a good way).

“Progrigio is a new Italian sparkling wine aimed at the prosecco and pinot grigio customer to try something familiar but just a little different,” the supermarket’s wine buyer Jack Clayton explains

“It is a fresh, floral and aromatic wine balanced by citrus fruits, white peaches and minerality.”

Read more: The unexpected health benefits of drinking Prosecco

Asda have tried to keep everything as authentically Italian as possible, by producing their new fizz 1250 miles away on the Mediterranean.

They’ve also used a blend of Italian grapes called Glera - which are traditionally used to make prosecco - and Italian pinot grigio wine.

So, when you consider that the average bottle of prosecco costs between £6 and £11 at Asda, it definitely seems as if this budget bottle of booze is well worth a try.

After all, is there anything sweeter than the taste of a good bargain?

Images: Asda/iStock



This is the best drink to pair your cheese with (no, it’s not wine)


Is the world ready for the first ‘edible’ prosecco nail polish?

drink station wedding pimp prosecco.PNG

The top 5 food and drink trends you’ll be seeing at weddings this year



The 5 most surprising things I learnt from appearing on First Dates

What's it really like to appear on First Dates?

by Jasmine Andersson
22 Jun 2017

Rihanna just gave a heartbroken fan the best relationship advice

The pop star took time out to give a fan this brilliant tip

by Stylist
22 Jun 2017

First Dates fans respond to “shocking” mansplaining incident

“A frightened, insecure monkey hanging on to his patriarchal perch for dear life”

by Kayleigh Dray
22 Jun 2017

Golden rules of work happiness from Europe’s female tech leaders

From nap rooms to therapists and no overtime

by Anna Brech
22 Jun 2017

Hero mum has more fun at university orientation than student daughter

“I made some friends. Don’t wait up!”

by Amy Swales
22 Jun 2017

The personality trait you're most likely to inherit from your parents

How far does the apple fall from the tree?

by Nicola Colyer
22 Jun 2017

Theresa May: 600 tower blocks have similar cladding to Grenfell Tower

Thousands of homes across the country may be at risk from ‘combustible’ panelling

by Moya Crockett
22 Jun 2017

Grenfell Tower survivors to be rehomed in 'luxury' flats

by Nicola Colyer
22 Jun 2017

Australian politician expertly shuts down manterrupter

"You're not my type either mate"

by Jasmine Andersson
22 Jun 2017

Why cycling to the office could be the best thing you do all day

Skip the hellish commute, get on your bike

by Moya Crockett
22 Jun 2017