It's no secret that, here at stylist.co.uk, we love a crazy food invention.
And the latest food to grab our attention are these incredible rainbow bagels.
Bold and beautiful, the bagels will certainly brighten up mealtimes (and your Instagram feeds).
The trend first kicked off in New York (as many great food trends, such as the Cronut, did) and the colourful breads have now reached London.
Made by Yummies Deli, each bagel is created using six plaited strands of coloured dough that give the bread a rainbow appearance.
The painstaking technique means the team can only create 100 bagels per hour, compared to 2,500 plain bagels per hour.
With this in mind, it would be rude not to give one a try...
A photo posted by Selfridges Food (@selfridgesfood) on
Rainbow bagels are now available in Selfridges Food Hall, priced at £4.99 for five.