Jump to Main ContentJump to Primary Navigation
Top

“Ready for the weekend ride?” Bike manufacturer under fire for sexually suggestive tweet

female cyclist.jpg

A bike company has faced a social media backlash after posting a sexually suggestive and sexist tweet.

The Italian company, Colnago, posted a photograph to its 15,000 followers, of a woman in lycra cycling gear, provocatively bending over a bicycle and looking over her shoulder at the viewer.

Above the photograph read the caption: “ready for the weekend ride?”

Responding to the post, men and women took to twitter to express their rage at the suggestive image, calling it sexist, outdated and off-putting.

ride

The hashtag #MarketingFail was adopted by some.

@revchips said: “Looks like you may have accidentally turned the clock back 30 years there. Supposed to be 1 hour.”

Another user, @adamtranter, said: “What on earth, Colnago? The year is 2015. You sponsor one of the leading women’s cycling teams.”

Some users commented that the woman in the image wasn’t at all ready for the weekend ride anyway, as she wasn’t wearing a helmet or even shoes.

Others noticed that the bike was also completely the wrong size for the woman in the photograph.

After a couple of hours, the tweet was deleted by the company, and Colnago issued a public apology on its Facebook page, saying:

“Colnago deeply regrets the recent posting of an image and accompanying social media post that is offensive to women, and not at all appropriate.

“Colnago has long-supported women’s cycling and continues to provide such support, we do not condone sexism, on or off the bike, and sincerely apologize for posting the image.

“Our social media policies have been clarified internally to prevent such posts from happening in the future. We respect all members of the Colnago community, and we appreciate the needed feedback many have provided to us on this matter.”

Colnago deeply regrets the recent posting of an image and accompanying social media post that is offensive to women, and...

Posted by Colnago on Monday, 26 October 2015

Related

rexfeatures_5226225g.jpg

Salma Hayek urges young girls to forget about fitting in

girl power.jpg

37 incredibly beautiful feminist tattoos

rexfeatures_4786701f.jpg

Marion Cotillard: “I am not a feminist - it creates separation”

rexfeatures_5158286s.jpg

Helen Mirren: “I hate the word beautiful”

rexfeatures-5133029bb.jpg

Emily Blunt on why she's sick of being healthy

rexfeatures_4079425a.jpg

Leading female surgeon hits out at endemic culture of sexism

carol.JPG

The best female-led films at the BFI London Film Festival

Cathy brown.jpg

Meet the women battling sexism to fight for a living

rexfeatures_5148040d.jpg

“It's shitty men are paid more for doing the same thing”

Comments

More

This is why people stay in miserable relationships

New research reveals why people stay with partners who don’t make them happy.

by Moya Crockett
05 Dec 2016

Age UK’s Christmas 2016 advert is heart-breaking, but so important

No one should have no one at Christmas

by Kayleigh Dray
05 Dec 2016

You need to see the 2-minute love story that’s going viral on Facebook

It has a powerful and unexpected message at its core

by Kayleigh Dray
05 Dec 2016

This app tracks women’s experiences of cat-calling

Reclaim the streets.

by Moya Crockett
05 Dec 2016

11 hearty sandwich recipes that are better than a full Sunday Roast

Sandwiches are the new Sunday lunch.

by Amy Lewis
05 Dec 2016

These are the alcoholic drinks least likely to give you a hangover

Or, how to make the Christmas party season a bit more bearable.

by Moya Crockett
05 Dec 2016

How it feels to be a woman in America right now

"There is a sense of impending doom"

02 Dec 2016

Viewers slam Eamonn Holmes for ‘sexist’ treatment of GBBO's Candice

“He’s making me so uncomfortable – poor Candice”

by Kayleigh Dray
02 Dec 2016

The 12 surprising health benefits of mulled wine

Mulled wine, how do we love thee? Let us count the ways…

by Kayleigh Dray
02 Dec 2016

Pensioner, 89, offered bar job after "stop me dying from boredom" ad

We love a story with a happy ending

by Kayleigh Dray
02 Dec 2016