With summer finally upon us (fingers crossed), the desire for ice cream comes with a renewed sense of urgency - all the more reason to invest in Ben & Jerry’s quirky Euphori- Lock.
The special combination lock carries the missive: 'I’m terribly sorry but there is no “u” in “my pint”', and is designed to keep greedy fingers off your favourite pint of Ben & Jerry’s ice cream. The American firm came up with the idea after a customer suggested they sell Ben & Jerry's tubs in stainless steel containers with padlocks on them.
Although the Euphori-Lock is intended to keep others out of your ice cream, forgetting the combination code might equally come in handy for those needing a bit of self-restraint when faced with a pint of Cookie Dough.
What do you think? Would the Euphori-Lock keep you away from a tub of Ben & Jerry's ice cream? Tell us your thoughts on Twitter or in the comments section below.