Jump to Main ContentJump to Primary Navigation
Top

Calorie-free chocolate: can it ever really be the same as the real thing?

chocolate-hero-2.jpg
cravings-hero.jpg

It may sound like an oxymoron, but it could soon be real...

'Chocolate' and 'bad for you' are, sadly, two phrases that go hand-in-hand.

But a Kickstarter project has been set up to provide all the flavour, with none of the nasties. Sort of.

Before you run to the vending machine, we have to break it to you: it's not really chocolate.

California resident Ian Goldfarb has set up a Kickstarter project to raise funding to create chocolate-flavoured dissolvable strips.

Sound tasty? The idea is similar to Listerine strips but instead of freshening up your breath, they give you the idea that you're eating something sugary.

The 'edible film' that the strips are made of dissolves on the tongue, giving you a flavour, but nothing else - including calories.

Ian's company is called Cravings. The strips are aimed at people on the sort of diet that cuts out tasty treats, but can't stop craving them - hence the highly original name.

We all know the temptation to reach for the biscuits when the dreaded three o'clock slump rolls around, and the pocket-sized dispenser might be able to stave off the desire for chocolate if you kept one on your desk.

Chocolate is apparently the most craved foodstuff when somebody is on a diet, which meant it was the first and most important flavour for Ian and his team to develop, but other tastes in the pipeline included pizza, hamburgers and even macaroni and cheese.

The entrepreneur aimed to raise $40,000 by this month, promising free tasters, t-shirts and wristbands to those who contributed.

Sadly, he didn't manage to reach his target, so the world may have to wait a little longer for calorie-free chocolate.

But we can't say we're too devastated - nothing can really live up to the real thing, can it?

What do you think? Would you relish chocolate with no calories or can nothing beat the sensation of chowing down on a chocolate bar? Let us know in the comments section or on Twitter @stylistmagazine.

Photos: Kickstarter, Rex Features

Related

oreo-pancakes-hero.jpg

Is anything more tempting than Oreo pancakes?

hero-2.jpg

Chocolate 'can make you slim'

choco-snacks-hero.png

Infographic of all your favourite chocolate bars

audrey.jpg

Audrey Hepburn stars in new chocolate ad

mm-lola-012.jpg

Marmite cupcakes are set to divide the nation

main-hero.jpg

The rise of chocolate snobbery

Comments

Latest...

Are you ready for savoury cheese hot cross buns?

Step aside, currant buns – there’s a new baked good in town for Easter 2017

by Kayleigh Dray
27 Feb 2017

The rising stars of food and drink making waves in 2017

Load up your palettes with purple food and Mexican spirit

by Amy Swales
23 Feb 2017

Stop what you're doing and try these Crème scotch eggs

They’re a chocoholic’s dream come true…

by Kayleigh Dray
23 Feb 2017

Calling all vino fans: are you ready for red wine ice cream?

Ice cream and red wine, together at last…

by Kayleigh Dray
21 Feb 2017

Pair cheese and wine like a pro with this incredible interactive map

Winchester Aged Gouda with a glass of Amarone della Valpolicella, anyone?

by Moya Crockett
21 Feb 2017

This Yorkshire bakery has created an entire range of unicorn bakes

Move over rainbow toast/bagels/toasties

by Amy Swales
16 Feb 2017

This is the best drink to pair your cheese with (no, it’s not wine)

Is it gin? Is it Prosecco? No, it’s…

by Kayleigh Dray
16 Feb 2017

A free cheese and wine festival is coming to London

And there’s chocolate involved, too

by Moya Crockett
16 Feb 2017

Thirteen unusual orders for serious coffee nerds

How many have you tried?

by The Stylist web team
15 Feb 2017

Chocolate crumpets are here to make brunch even more decadent

Breakfast will never be the same again...

by Kayleigh Dray
15 Feb 2017