Jump to Main ContentJump to Primary Navigation
Top

Chocolate fans outraged by Toblerone's “horrifying” new look

toblerone.JPG

They’ve been a staple of our diets for years, and always stand in as the perfect Christmas present for people we’re never sure what to buy for.

But now the humble Toblerone has been irreversibly changed, and chocolate fans aren’t happy.

The new Toblerone shape was revealed on the chocolate’s official Facebook page last month, with the usual chunky triangles shown to be replaced by much thinner versions.

The announcement, which has been shared 60 times, has garnered 279 comments, with Toblerone enthusiasts taking to the page to lament the new slimline chocolate.

The new Toblerone shape

The new Toblerone shape

“It looks wrong, it's not aesthetically pleasing and it no longer looks like a premium product,” wrote Facebook user Alex Barrett.


Read more: How to make red wine chocolate, aka the ultimate winter drink


“This is the final straw. I'll now refuse to buy any of your products,” added user Greg William Flucker.

The original Toblerone

The original Toblerone

Mondelez International, the company that owns Toblerone, defended the new shape by stating that Toblerone “remains one of the best value and most delicious Swiss chocolate products in the market”.


Read more: Ten of the best champagnes under £25


The company also added that the change was made due to “higher costs” for ingredients. Despite the size of the packaging remaining the same, the chocolates have reduced in size, with a 400g bar now weighing in at 360g and a 170g bar weighing 150g.

You can see the full statement below:

Related

bake off mary berry screaming.png

Mary Berry has been confirmed to front brand-new BBC baking show

alcohol hot chocolate recipe.jpg

Deliciously boozy hot chocolate recipes

Curly Wurly Recipe 1.PNG

How to make Crunchies, Hobnobs and Curly Wurlys

Latest...

The best and coolest gluten-free restaurants, cafes and bakeries in the UK

We bring you 29 places to chow down sans gluten

23 Aug 2017

This prosecco advent calendar will have you waving goodbye to summer

We're suddenly very excited about Christmas

by Megan Murray
22 Aug 2017

Lidl is selling £3.33 bottles of prosecco – but there’s a catch

Bring on the bubbles

by Megan Murray
21 Aug 2017

A vanilla ice cream shortage is currently sweeping the UK

But it’s still 99-with-a-flake season!

by Moya Crockett
15 Aug 2017

The mobile bar that delivers gin straight to your door

Gin that delivers

by Moya Crockett
14 Aug 2017

We would screw over our friends for free pizza, study says

Well, it is pretty good. Sorry.

by Amy Swales
10 Aug 2017

The gin bauble game just got updated for Christmas 2017

We look forward to trees entirely decorated in things we can eat and drink

by Amy Swales
10 Aug 2017

The untranslatable foreign words all foodies need in their vocabulary

Put down your grief bacon and read this

by Amy Swales
09 Aug 2017

This gin is one of the best in the world – and costs under £10

It keeps topping the polls in industry taste tests, but leaves you change from a tenner

by Amy Swales
27 Jul 2017

These are the UK's best bars for indulging your love of gin

G&T, anyone...?

by Jenny Tregoning
27 Jul 2017