A new takeaway outlet is threatening to mess with our heads by dishing up brain food of a very literal variety.
The Gory Gourmet storms onto the London food scene from today (Wednesday 22 August) with a mouth-watering array of gastronomic "brain food" from chef Mark Jankel.
Customers can choose from array of tempting titbits including the big brain burger, feet and thyroid nuggets and crispy chunks of brain with wild rocket and tarragon mayo.
If that's not enough to whet your appetite, there's also nuggets of pig’s feet and cow thyroid with herb mayo and crispy brain dippers up for grabs.
It's not clear where exactly all this "Offaly good" food comes from, but we're assured that the entire menu comprises "responsibly sourced British ingredients."
Appropriately enough, the bloodthirsty concept was dreamt up to celebrate next week’s release of zombie thriller series The Walking Dead Season 2.
"I can’t wait to bring this completely new offering to the public this week," commented Jankel, the man behind mobile food company Street Kitchen. "It’s a great opportunity to use some unusual British ingredients. After a heavy morning in the office our customers should have the appetite of the Walking Dead, lucky for us it means we should have some long queues!"
Fancy some brain grub? The Gory Gourmet will park up at world-renowned Camden Lock Market today and will give away free servings of the dishes on offer to the lucky customers who are first in the lunchtime queue from 12.30pm.
Tomorrow it will move on to a Lower Marsh Market, Waterloo for another lunchtime serving up the dishes to hungry Londoners, again on a first-come-first served basis. Further locations will be confirmed over the coming weeks and interested parties will be able to track the trailer’s progress by visiting facebook.com/TheWalkingDeadUK
The Walking Dead Season 2 arrives on DVD and Blu-ray on Monday 27 August
What do you think - would you try a brain burger? Let us know in the comments section below