Jump to Main ContentJump to Primary Navigation

Grab a piece of this fiery new Oreo cookie trend


As one of America’s most iconic biscuit brands, Oreo is no stranger to wild and wonderful flavour combinations.

Just last month, we celebrated the arrival of the Oreo peanut butter ice-cream sandwich on British shores.

And now, the confectionery giant has pulled another trick out of its well-plumed hat.

The beloved cookie – which is consumed 20.5 million times a day – is available in a new limited edition range.

Meet Firework Oreo:

Firework Oreo

(Image: Nabisco/Instagram)

This marvellous invention comes courtesy of “The Oreo Wonder Vault” (who knew there was such a thing?) and was commissioned to mark forthcoming 4th July celebrations in the States.

Its creme filling comes complete with red and blue popping candy, for a suitably exuberant nod to Independence Day.

And the taste certainly sounds like it packs a punch.

Read more: The world’s most indulgent breakfast recipes

Time magazine describes the sensation of eating Firework Oreos as akin to “sparklers in your mouth”.

“Firework Oreos start subtle before bursting into play like a party in your molars as you crunch through the cookie,” says writer Raisa Bruner, in a wonderfully evocative description.

“There's a bit of heat involved, and the feeling of sparkling bits subtly exploding in your mouth lasts long after you've masticated the treat into subservience.”

The reaction of this man and his dog suggests Firework Oreos are worth a dabble – as the reviewer duo hail their “very interesting texture, flavour and experience”...

The novelty launch marks the start of a crowd-sourcing competition by Oreo to find its next wacky flavour.

They’re offering  $500,000 (£386,000) to the person who comes up with the most innovative cookie concept, which they will then put into production.

Ideas submitted so far under #MyOreoCreation and #Contest hashtags on Twitter and Instagram include a vanilla cookie with an apple pie filling, Krispy Kreme blended Oreos, a red wine variety and a maple bacon twist.

Read more: Cronut inventor unveils chocolate chip cookie shots

Sadly, us lot in the UK can’t enter the contest and Firework Oreos aren’t yet available on our shelves.

But fingers crossed, they’re coming soon.

We could do with a little sparkle in our biscuit...

Photos: iStock and Nabisco/Instagram



Cloud eggs are the latest Insta-friendly way to do brunch

cookie piece.jpg

Cookie dough parlour arrives in the UK

cadbury (2).jpg

It’s official: Dairy Milk is bringing back this beloved chocolate bar



This gin is one of the best in the world – and costs under £10

It keeps topping the polls in industry taste tests, but leaves you change from a tenner

by Amy Swales
27 Jul 2017

These are the UK's best bars for indulging your love of gin

G&T, anyone...?

by Jenny Tregoning
27 Jul 2017

Pink gin has arrived to make our summer 100% better

Our go-to tipple, infused with strawberries, raspberries and redcurrants

by Anna Brech
27 Jul 2017

An espresso martini festival is coming to the UK this summer

All aboard for an homage to the suave and punchy concoction

by Anna Brech
26 Jul 2017

How a 'coffee nap' can supercharge your work day

Brew up the caffeine and then hit snooze

by Anna Brech
26 Jul 2017

The world’s best cocktail bar is officially in London

Boasting botany-inspired cocktails, dreamy interiors and stunning views

by Moya Crockett
25 Jul 2017

Feed your inner Morticia Addams at these gothic London eateries

And not a unicorn in sight

by The Stylist web team
20 Jul 2017

Designer lattes are the new coffee trend taking over Instagram

Meet the new drink du jour

by The Stylist web team
20 Jul 2017

Bon Appétit! 15 of the best French eateries across the UK

Think quick croissants, boozy brunches and hearty Gallic meals

by Nicola Colyer
14 Jul 2017

Haagen-Dazs has launched a boozy ice-cream collection

Vodka key lime pie ice cream, anyone?

by Jasmine Andersson
14 Jul 2017