Jump to Main ContentJump to Primary Navigation

This is how you decide what to eat for lunch

mean girls.png

If you're anything like us, your daily life often takes on a food-centric cycle of rotation.

You wake up immediately considering what to have for breakfast and, by the time you’ve left the house, you’re already pondering what to eat for lunch. Your decision about what to eat for dinner is then generally tied up by the time you leave the office, and there’s always plenty of time to muse over the option of evening snacks as you make your way home.

And while we always felt a little, well, greedy spending so much time thinking about food, it turns out we are not alone. 

In fact, a group of researchers have taken it one step further by analysing the thought processes behind how we decide what to eat for lunch, and some of their findings were a little surprising.

Lunch: one of the most important meals of the day

Lunch: one of the most important meals of the day

The researchers from Canvas 8 sat down with 20 men and women from across the UK to grill them on their lunch preferences and discover what made them eat the things they ate.

Unsurprisingly, the three biggest factors affecting the decision-making process were convenience (38%), taste (37%) and price (35%) – after all, why wouldn’t you opt for a lunch that was easy to purchase, delicious and reasonably priced?

Read more: 20 batch lunch and dinner recipes for summer

However, perhaps more interestingly, the research also showed a trend for making decisions based on the weather, with people going for light options such as salad on warmer days and comforting options such as a hearty soup when the weather turns colder.

Others were also influenced by what their colleagues and friends were doing, with group trips to cafes or payday splurges to restaurants ranking high on the decision factors.

Finally, of course, the participants gave a nod to hangovers, with carbohydrate-packed essentials such as a giant cheese sandwich ranking high on the priority list for those with slightly sore heads.

We hear you, guys.

And if you need to consider what not to have for lunch, watch our video below...


avolatte video 1.PNG

This is an avocado filled with coffee because the avolatte is upon us

pink pineapple edible patent.jpg

Pink pineapples could soon be brightening up your breakfast


Stop what you're doing and revel in the art of Freddo hot chocolate


This prosecco festival is the best way to start feeling Christmassy

Bubbles, bubbles everywhere

by Susan Devaney
20 Oct 2017

There’s a psychological reason you’re in love with Starbucks’ red cups

It’s not just because Christmas is coming

by Gemma Crisp
18 Oct 2017

Nigella Lawson says this is the next big food trend

Will this steal avocado’s crown?

by Nicola Colyer
18 Oct 2017

The UK's first permanent avocado restaurant is coming to London

It’s everything we avo wanted

by Megan Murray
18 Oct 2017

Your Starbucks Halloween Frappuccino fix is here and it’s fangtastic

Sink your teeth into this

by Megan Murray
17 Oct 2017

Hold up, there's an avocado chocolate bar – AND it’s vegan

Don't fight it

by Megan Murray
17 Oct 2017

Percy Pig has had a scary Halloween revamp (but he’s still delicious)

Percy ain’t so cute anymore

by Megan Murray
12 Oct 2017

This company wants to pay YOU to eat pizza

This is going to be a tough role to fill

by Susan Devaney
11 Oct 2017

2017’s best bar in the world is right here in the UK

And it’s a Martini glass of old-school glamour

by Amy Swales
10 Oct 2017

Lidl has launched hangover-free prosecco, and no you're not dreaming

We've just got our Sunday mornings back

by Megan Murray
10 Oct 2017