Jump to Main ContentJump to Primary Navigation
Top

This is how you decide what to eat for lunch

mean girls.png

If you're anything like us, your daily life often takes on a food-centric cycle of rotation.

You wake up immediately considering what to have for breakfast and, by the time you’ve left the house, you’re already pondering what to eat for lunch. Your decision about what to eat for dinner is then generally tied up by the time you leave the office, and there’s always plenty of time to muse over the option of evening snacks as you make your way home.

And while we always felt a little, well, greedy spending so much time thinking about food, it turns out we are not alone. 

In fact, a group of researchers have taken it one step further by analysing the thought processes behind how we decide what to eat for lunch, and some of their findings were a little surprising.

Lunch: one of the most important meals of the day

Lunch: one of the most important meals of the day

The researchers from Canvas 8 sat down with 20 men and women from across the UK to grill them on their lunch preferences and discover what made them eat the things they ate.

Unsurprisingly, the three biggest factors affecting the decision-making process were convenience (38%), taste (37%) and price (35%) – after all, why wouldn’t you opt for a lunch that was easy to purchase, delicious and reasonably priced?


Read more: 20 batch lunch and dinner recipes for summer


However, perhaps more interestingly, the research also showed a trend for making decisions based on the weather, with people going for light options such as salad on warmer days and comforting options such as a hearty soup when the weather turns colder.

Others were also influenced by what their colleagues and friends were doing, with group trips to cafes or payday splurges to restaurants ranking high on the decision factors.

Finally, of course, the participants gave a nod to hangovers, with carbohydrate-packed essentials such as a giant cheese sandwich ranking high on the priority list for those with slightly sore heads.

We hear you, guys.

And if you need to consider what not to have for lunch, watch our video below...

Related

avolatte video 1.PNG

This is an avocado filled with coffee because the avolatte is upon us

pink pineapple edible patent.jpg

Pink pineapples could soon be brightening up your breakfast

Freddo.PNG

Stop what you're doing and revel in the art of Freddo hot chocolate

Latest...

A vanilla ice cream shortage is currently sweeping the UK

But it’s still 99-with-a-flake season!

by Moya Crockett
15 Aug 2017

This mobile artisanal gin bar brings the party straight to your door

Roll up, roll up

by Moya Crockett
14 Aug 2017

We would screw over our friends for free pizza, study says

Well, it is pretty good. Sorry.

by Amy Swales
10 Aug 2017

The gin bauble game just got updated for Christmas 2017

We look forward to trees entirely decorated in things we can eat and drink

by Amy Swales
10 Aug 2017

The untranslatable foreign words all foodies need in their vocabulary

Put down your grief bacon and read this

by Amy Swales
09 Aug 2017

This gin is one of the best in the world – and costs under £10

It keeps topping the polls in industry taste tests, but leaves you change from a tenner

by Amy Swales
27 Jul 2017

These are the UK's best bars for indulging your love of gin

G&T, anyone...?

by Jenny Tregoning
27 Jul 2017

Pink gin has arrived to make our summer 100% better

Our go-to tipple, infused with strawberries, raspberries and redcurrants

by Anna Brech
27 Jul 2017

An espresso martini festival is coming to the UK this summer

All aboard for an homage to the suave and punchy concoction

by Anna Brech
26 Jul 2017

How a 'coffee nap' can supercharge your work day

Brew up the caffeine and then hit snooze

by Anna Brech
26 Jul 2017