Jump to Main ContentJump to Primary Navigation
Top

Marmite cupcakes are set to divide the nation

mm-lola-012.jpg
mm-lola-047.jpg

A bakery has created a range of cupcakes using Marmite as the key ingredient, and they're set to cause divisions.

Adore them or loathe them, cupcakes don’t seem to be going anywhere as a treat for birthdays, weddings, or even just a Tuesday afternoon. And just to divide opinion even more, there are now cupcakes made with the ultimate ‘love it or hate it’ ingredient – Marmite.

London-based bakery Lola’s Cupcakes have just created a range of Marmite flavoured cupcakes. With a chocolate sponge casing, a salted Marmite caramel centre and topped with Marmite buttercream and chocolate ganache, there’s no escaping the salty flavour of the famous yeast extract spread.

Asher Budwig, the Managing Director of Lola’s Cupcakes tells us: “Marmite’s saltiness complements the caramel extremely well, but the centre will either be a shock, or a pleasure!”

Using Marmite certainly promises a few more vitamins and minerals within a sugary casing, but there's no guarantee of universal popularity.

From popcorn to sweet ‘n’ sour sauce, combinations of sugary and salty ingredients have historically caused mixed opinions. While salted caramel is currently the ultimate indulgence in the dessert world, other creations such as bacon jam have found it a little less easy to curry favour with foodies.

Twitter has already reacted to the concept of Marmite cupcakes, with opinions ranging unsurprisingly, from "yuck" to "I would".

The Marmite caramel cupcakes cost £2.75 each, and are stocked in Lola’s Cupcakes outlets in Selfridges, Topshop Oxford Circus, Covent Garden, Brent Cross and Bluewater shopping centres, Kings Cross Station and at the cupcake chain's flagship store in Mayfair for the next four weeks.

Does the idea of a Marmite-flavoured cupcake fill you with glee or horror? Would you try one? Let us know in the comments.

Related

hero.jpg

Meet the Angelina Jolie Maleficent cake. It's terrifying

rexfeatures_1269176c(2).jpg

Join the Marmite tribe

hero-2.jpg

The top 10 most incredible cakes on the internet

nujoebh8g9jes0f4cabx.jpg

Twenty-four hour cupcake machine opens in New York

Untitled-2.jpg

Passion Fruit Meringue Cupcakes

rexfeatures-3596384k.jpg

London's first feline cafe offers coffee, cake and cats

Comments

Latest...

Ramadan: The best places to break your fast in London

These London restaurants provide late night openings and special iftar menus

26 May 2017

Londoners, get ready for the G&T ice-cream bar of your dreams

Gin, tonic, and ice cream – what’s not to love, eh?

by Kayleigh Dray
25 May 2017

The world's first hot air balloon bar is coming to the UK

Get ready for some sky-high drinking

by Sarah Biddlecombe
24 May 2017

All the best ways to indulge your love of gin around the UK

Safaris, festivals, teas and tours to get your juniper on

by Amy Swales
24 May 2017

How to chill a bottle of white wine in less than 3 minutes

Because who has time to wait for wine?

by Kayleigh Dray
22 May 2017

This is how you decide what to eat for lunch

Salad or sandwich?

by Sarah Biddlecombe
22 May 2017

This is an avocado filled with coffee because the avolatte is upon us

That's a latte. Inside an avocado, yes.

by Amy Swales
22 May 2017

Pink pineapples could soon be brightening up your breakfast

The candy-coloured food train rumbles on

by Amy Swales
19 May 2017

The goth latte is here to redefine black coffee for 2017

Morticia Addams would 100% approve

by Kayleigh Dray
19 May 2017

Stop what you're doing and revel in the art of Freddo hot chocolate

The iconic bar is now available in powder form

by Anna Brech
19 May 2017