We’ll give you the top line right from the off: Scarlett Johansson is opening a shop in France, and that shop will be selling popcorn.
Yep, that’s the hugely successful actor Scarlett Johansson – known for Lost in Translation, The Avengers, Home Alone 3 (look it up) – opening a boutique in Le Marais, Paris, dedicated to gourmet versions of the snack we shovel in by the bucket-load while watching her in the cinema.
According to a statement, it has been “a dream of mine and my family for several years to bring our favourite American snack to our favourite European city”, and the shop – Yummy Pop – will serve up seasonal sweet and savoury flavours made fresh on the premises, including Vermont cheddar, truffle, Parmesan and sage, sea salt and olive oil, maple syrup, and strawberries and cream.
The star will reportedly even be serving herself when the shop launches on Saturday (22 October), though the official opening will be later this year.
It may initially seem a bizarre step, but there’s definitely a precedent when it comes to famous people bridging the yawning chasm between us and them with foodie businesses any old member of the public can access. Jessica Biel opened a restaurant, Hugh Jackman’s into fair-trade coffee, and despite being mere mortals, we can sip wines by Drew Barrymore and Brangelina, tequila by George Clooney and vodka from Dan Ackroyd (yep, he’s behind Crystal Head).
Johansson spends a lot of time in Paris as her husband, Romain Dauriac, is French and the couple, who have a two-year-old daughter, Rose Dorothy, will run the business together. Dauriac’s sister will reportedly manage the shop, presumably when Johansson is busy with her other job, you know, being a massively successful Hollywood star and all that.
Johansson said in her statement: “I am so excited to introduce Yummy Pop, a labour of love and epicurean enthusiasm. My hope is for Yummy Pop to become a Parisian snacking staple and a symbol of friendship between my two most beloved cities, Paris and New York.”
The couple are said to have worked with chef Will Horowitz, of New York’s Ducks Eatery .
Anyone else looking up Eurostar tickets?
Images: Rex Features