Jump to Main ContentJump to Primary Navigation
Top

The depressed cupcake movement

main-depression.jpg

The cupcake market is suffuse with twee gilding, from cheery pink and yellow icing to silver baubles and intricate butterfly motifs.

Which is why when we came across a fleet of "depressed" cupcakes - in hues of greyish-blue and bearing slogans like "broken" and "lonely" - we sat up and took notice.

This innovative concept is the brainchild of Miss Cakehead, an entrepreneur famed for her edgy, offbeat culinary projects, including this emporium of anatomical and pathologically-inspired treats, featuring squeezable puss cupcakes and human centipede cookies.

This time round mental health takes the spotlight, as Miss Cakehead's company Cakehead Loves launches its Depressed Cake Shop campaign.

This series of pop-ups is running throughout 2013 and revolves around creating baked goodies to do with depression and other mental health issues. The only rule is all treats must be baked in various shades of grey.

The first pop-up was held in London earlier this month, with around 40 more groups signed up to hold their own shops throughout the year so far - in places as far-reaching as Pakistan and Australia.

"One in four people will suffer from mental illness at some point in their lives," says Miss Cakehead. "The Depressed Cake Shop will provide a unique (and delicious cake) platform on which to raise awareness of and discuss mental health issues, whilst at the same time raising valuable funds for various mental health charities.

"It will provide a valuable platform for discussion about mental illness and to engage with people the myriad of complex issues that stem from this disease. It’s an awareness campaign, as opposed to a fundraising one, so each of the cake shops will be donating money to the mental health charity of their choice."

Depressed cakes on show so far include a fortune cookie with the slogan "just pull yourself together" and "Black Dog" macarons (Black Dog is a metaphor for depression used by Winston Churchill, who suffered from episodes of manic depression). There's also a Swiss roll labelled "psycho".

Take a look at some of the treats that have been dreamt up as part of the Depressed Cake Shop project, below, and find out more about the initiative here.

Related

Tuna-Ceviche-with-Soy-sauce-and-chilli-3hero.jpg

Don't be scared of ceviche

Denbies-Wine-Estate.jpg

England's wonderful wineries

Turnberry-Resort.jpg

Britain's best seafood escapes

Comments

Latest...

Cheese addicts, science says that brie could help you live longer

We can’t brie-lieve it…

by Kayleigh Dray
28 Apr 2017

These cheesy, cheesy recipes will give you life

Get a load of this fromagerie

by Jasmine Andersson
27 Apr 2017

Black goth ice cream is here to save 2017

Wednesday Addams, eat your heart out

by Sarah Biddlecombe
27 Apr 2017

11 craft beers to make you feel summery whatever the weather

Bottles and cans to lift your spirits (beers)

by Amy Swales
26 Apr 2017

Here’s how to put your gin habit to good use

Mother’s ruin is charity’s gain

by Amy Swales
25 Apr 2017

Here's how to get free cake in London this week

Best be quick though...

by Anna Pollitt
24 Apr 2017

11 delicious and affordable places for afternoon tea in London

High tea, high style, low price

by Moya Crockett
24 Apr 2017

Oreo peanut butter ice cream sandwiches are now available in the UK

This is not a drill

by Kayleigh Dray
20 Apr 2017

Unicorn frappuccinos have landed and people are going wild for them

If you thought the unicorn food trend had reached its peak, think again.

19 Apr 2017

How to unlock the hidden health benefits of a cup of tea

And it only takes 30 seconds

by Sarah Biddlecombe
12 Apr 2017