It’s official: our undying love for the rainbow-coloured unicorn knows no bounds.
And now the mystical creature has reached the sugary heights of breakfast cereal, in the form of Unicorn Fruit Loops.
Taking to Instagram to release a teaser for the new multi-coloured crunch (below), the brand shared a snap of the brightly coloured packaging covered in glitter sequins – and cereal fans were full of approval.
A post shared by Kellogg's UK & Ireland (@kelloggs.uk) on
“The appeal of limited edition character takeovers on pack and embracing current trends is something that works well in store and is popular with our consumers,” Michaela Mayoh, brand manager for cereal marketing at Kellogg’s, said in a press release.
And, of course, social media users have found a happy reason to roll out of bed in the morning, with numerous people taking to Twitter to express their delight at the new product.
Got unicorn cereal today. Life is complete.— Megan🦄 (@MissMeganForbes) September 13, 2017
Priced at just £2 per box, the cereal is available in Asda for a limited time only.
You’re welcome, fellow unicorn lovers.