Heston Blumenthal's ice-cream obsession broke records over the weekend.
He's fused some of Britain's favourite savoury flavours with ice-cream (bacon and egg, mustard, meat pie) but now the zany chef has gone for substance over style with a one-tonne vanilla 99.
Heston's ice cream architects donned their goggles and hard hats to put the finishing touches to the vanilla feast and Coca-Cola flavoured waffle cone, above
Cranes and a fork-lift truck were needed to erect the four-metre dessert in Gloucester Park, where hundreds of ice-cream lovers and curious passers-by gathered to watch as workers shot strawberry sauce onto the giant Mr. Whippy using "laser-guided canons".
Even Adam Man Vs. Food Richman would cower from this 6,666 scoop food challenge, which also came with a Flake and sprinkles
The humungous Mr. Whippy, which had been frozen for a month before the big day, smashed the previous record for the world's largest ice-cream by 2.5 metres.
Is that strawberry sauce or ketchup? The experimental chef dished out the spoils to the crowd, above
Despite it's simple vanilla flavouring, Dave Baker, project manager at ice-cream manufacturer Walls told The Gloucester Citizen that the exact ingredients of Blumenthal's creation were "a closely guarded secret".
Blumenthal poses in front of his rapidly melting dessert, above, and bottom, an ice cream van decorated in his honour
Heston admitted, "We were a bit worried about the seagulls so we covered the cone with a white tarpaulin cover." Phew.
An extreme ice cream lover shows off her sweet headgear at the event, above
How much ice cream can you eat in one go? Let us know on Twitter or in the comments section below.
Words: Anna Pollitt. Pictures: Rex Features