Jump to Main ContentJump to Primary Navigation

This viral Reebok tweet expertly schools Trump on his misogyny

donald trump.jpg

It seems we can barely go a full 24 hours without President Trump making some kind of ill-informed sexist comment, and his state visit to France last week provided ample opportunities for the seasoned misogynist to work his particularly toe-curling brand of magic.

Upon meeting the country’s first lady, Brigitte Macron, the 71-year-old felt it necessary to tell her that she was “in such good shape…. beautiful”, before swivelling around to reiterate the opinion to her husband, President Macron, by adding “she’s in such good physical shape”.

While the internet predictably went into meltdown following the sexist exchange, there was one particular brand that decided to school Trump on his sexism, all via the medium of Twitter.

So hats off to Reebok, whose brilliant flow chart (below) well and truly educates us all on when it’s appropriate to say “you’re in such good shape… beautiful” (read: never).

With arrows leading out from the statement “when is it appropriate to say, "You're in such good shape...beautiful”, the brand helpfully adds some instances where such a comment is unnecessary.

These include, “are you a world leader greeting the spouse of a head of state?”, “are you at the gym working out next to a woman?” and “are you in line next to a woman ordering your morning coffee?” – all of which lead on to the word “no”.

Read more: Trump meets Brigitte Macron, is ridiculously sexist, world despairs

In fact, the only time it is deemed necessary to make such a statement is when you answer yes to the following question: “did you just find a forgotten action figure from your youth, unscathed after decades, in your parents’ basement?”

The charming moment when Trump met Brigitte Macron

The charming moment when Trump met Brigitte Macron

Unsurprisingly, the tweet quickly went viral, amassing some 45,000 retweets and 77,000 favourites (at the time of writing).

And personally, we feel it’s real power is in not mentioning Trump personally by name.

Bravo, Reebok. Bravo.

Images: Rex Features / Twitter



Trump meets Brigitte Macron, is ridiculously sexist, world despairs


Meryl Streep has an insane Barack and Michelle Obama handbag

desiree laugh sessions hearing jail.jpg

Woman arrested after laughing at Attorney General faces year in jail



This gin is one of the best in the world – and costs under £10

It keeps topping the polls in industry taste tests, but leaves you change from a tenner

by Amy Swales
27 Jul 2017

30-year-old pilot becomes youngest ever woman to captain a Boeing 777

And she's shared her best career advice

by Sarah Biddlecombe
27 Jul 2017

Research says that half the atoms in our body come from another galaxy

You are a celestial being and should be treated as such

by Jasmine Andersson
27 Jul 2017

Veterans react with outrage to Trump’s transgender military ban

“I risked my life for all, including you”

by Amy Swales
27 Jul 2017

Elderly man spoon-feeds his wife ice cream, internet can't handle it

An act of true, unmitigated love

by Anna Brech
27 Jul 2017

These are the UK's best bars for indulging your love of gin

G&T, anyone...?

by Jenny Tregoning
27 Jul 2017

The 10 songs that DJs have banned from wedding playlists

If you were planning on playing this at your wedding, think again

by Megan Murray
27 Jul 2017

‘Not having sex with your husband is abuse,’ insists Malaysian MP

The MP previously said nine-year-old girls were "physically ready" for marriage

by Jasmine Andersson
27 Jul 2017

The one thing you should never include on your LinkedIn profile

Employers are less likely to hire someone who does this...

by Megan Murray
27 Jul 2017

How to spot if your boss has psychopathic tendencies

“The most obvious, immediate behaviour is that they lie”

by Anna Brech
27 Jul 2017