Jump to Main ContentJump to Primary Navigation
Top

Judith Kerr's Mog the Cat brought to life in witty Sainsbury's Christmas advert

ad_187694145.jpg

Put down the tissue box. You won't be needing it.

This year Sainsbury's has opted out of a tear-jerking Christmas advert by resurrecting childhood favourite Mog the Cat in a witty short film.

Voiced by Emma Thompson, the advert sees author Judith Kerr's famous cat character, Mog, set off a chain of unfortunate events which almost ruin Christmas for the Thomas family.

But when all seems lost, the neighbours come to rescue the day (OK, that part is actually rather touching). 

Ninety-two-year-old Kerr, who also wrote The Tiger who Came to Tea, makes a guest appearance in the film and has also written and illustrated the first new Mog book since 2002 titled Mog's Christmas Calamity, exclusively for the supermarket giant.

Sales of the book will be donated to Save the Children to contribute towards improving child literacy in the UK. 

Mog the cat

Judith Kerr makes a guest appearance in the advert

The three minute video quickly proved a hit among on social media when it was released on Thursday night:

Watch the advert below:

Last year, the Sainsbury's Christmas advert depicted a real scene from World War One in 1914 when German and British soldiers held a series of unofficial ceasefires over Christmas Eve and Christmas Day, called the Christmas truce. Soldiers from both sides even walked across to no-man's land to exchange gifts and food. Watch it here.

Related

jumpers-tout.jpg

30 Christmas jumpers to suit every taste

tea advent calendar christmas 1.jpg

The best advent calendars for grown-ups

John-Lewis-Man-On-The-Moon.jpg

Watch: John Lewis' most tearjerking Christmas ad yet

ThinkstockPhotos-475917291.jpg

The best new books of November

21augyolkin.jpg

Goodbye Cronuts. These are the hottest new baking creations

alanis 1.PNG

Alanis Morrisette updates Ironic lyrics for the digital age

natale_hogwarts.jpg

Harry Potter fans can finally eat Christmas dinner at Hogwarts

LP42009t.jpg

The greatest wisdom from Roald Dahl books for grown-up life

1965515_771008519644345_8471209781946133314_o.jpg

The greatest ever 'Winnie the Pooh' quotes for all moments in life

Comments

More

The worst date I’ve ever witnessed: waiters share their stories

From the toe-curlingly awkward to the jaw-on-floor shocking.

by Moya Crockett
20 Feb 2017

Men open up about “the one that got away” in thought-provoking video

But not all is as it seems…

by Kayleigh Dray
20 Feb 2017

This app tells you where sex crimes have been committed in your area

But would you use it?

by Moya Crockett
20 Feb 2017

Meet the woman who converted a trailer into a prosecco-filled vino van

All aboard the Vino Van...

by Sarah Biddlecombe
20 Feb 2017

TV show praised for startlingly realistic portrayal of panic attack

“Never seen a truer portrayal of the signs, symptoms, and fallout of anxiety”

by Kayleigh Dray
20 Feb 2017

Emma Watson on why Disney's Belle isn't a victim of Stockholm Syndrome

She has some strong words for critics of Beauty and the Beast's relationship

by Kayleigh Dray
20 Feb 2017

The loneliness crisis: can you really make friends on an app?

"I’m filled with a warm, first term at Malory Towers-style hope"

17 Feb 2017

People are more scared of deadlines than they are of actually dying

Makes sense to us.

by Moya Crockett
17 Feb 2017

Seven year old girl asks Google for a job - and gets the best response

"Dear Google boss, when I am bigger I would like a job."

by Sarah Biddlecombe
17 Feb 2017

The Love Actually cast have already started filming their reunion

And there are behind-the-scenes photos. WE CAN’T DEAL.

by Moya Crockett
17 Feb 2017