Jump to Main ContentJump to Primary Navigation
Top

Shoppin, ravin, chattin: the new pro-EU campaign posters aimed at young people

eu ref.png

Remember when you were a teenager and your parents would try and speak your ‘lingo’ so they could relate?

Well, the Britain Stronger In Europe campaign group have decided to channel that spine-tinglingly uncomfortable feeling in a new video aimed to encourage young people to vote remain in June’s EU referendum.

The video and accompanying posters signal the launch of the #Votin campaign, designed to remind young people that they must register by 7 June if they are to have their say in what politicians have referred to as the ‘decision of a generation’.

Each poster has an image of a ‘youth’ engaging in youthful activities such as splashing around in the sea in fluorescent sunglasses, being arty or being super keen at school, over which some #inspirational words are pasted, such as ‘learnin’, ‘mixin’, ‘workin’ ‘chillin’; before the hashtag #votin.

The campaign is a hip and trendy approach to politics which plays on the way in which today’s ‘youths’ speak, by dropping key consonants – in this case, the letter ‘G’.

votein

Speaking to BuzzFeed News, the group say they were seeking a “completely unique look and tone” to showcase “how young people benefit from the EU and how EU membership is vital for jobs, the NHS, travelling and studying abroad, keeping prices down and protecting the environment”.

Scott Townsin, one of the designers at venturethree responsible for the adverts, told the site that the posters speak to the "Easy Jet generation" as they’d like to be spoken to:

“The campaign talks to young people as young people, cutting jargon and cliché” with an “anti-establishment feel.”

The launch is backed by education minister Sam Gyimah MP, who has written an accompanying blog post in which he emphasises that young people will be the worst affected if Britain votes to leave, “finding it harder to get a job, suffering the squeeze of lower wages and higher prices, and forfeiting their automatic right to work, study and travel abroad.”

votein

A recent Observer poll revealed that young people could be the key to keeping Britain in the EU, as they are most likely to vote Remain…if they turn up to vote (rather than sleepin).

But, rather than having the desired effect, people have taken to twitter to mock the posters, just wishin and hopin and prayin they're a joke:

votein

Whatever you think of them, you’ll want to be registerin to votin before the 7 June and you can do that here

But not before you've watched this bangin vid:

Related

vote.jpg

Why feminists should vote ‘remain’ in the EU referendum

HiRes.jpg

Should we stay in the European Union?

harman.jpg

Harriet Harman criticises lack of female voices in EU debate

nude lingerie.jpg

About time: a nude lingerie collection for all shades of woman

abortion 4.jpg

These women are demanding to be prosecuted for taking abortion pills

support.jpg

A leg up: uplifting quotes on the power of women helping one another

tess hlliday bikini.jpg

Facebook sorry for banning this “undesirable” picture of Tess Holliday

got.jpg

Game of Thrones frees the penis, but it's not redressing the balance

rexfeatures_5345742p.jpg

Angelina Jolie set to teach a unique course about women in London

Comments

More

US school girl campaigned against her school's tank top ban and won

She arrived at school with the words #IAmNotADistraction on her arm.

by Hayley Spencer
21 Apr 2017

Science has revealed why your Tinder first date is always rubbish

Getting past swiping right can be hard enough

by Jasmine Andersson
21 Apr 2017

This campaign is changing the way images of women are used in media

And it's already had a huge impact.

by Hayley Spencer
21 Apr 2017

Rashida Jones "lifts the veil" on porn industry in new Netflix series

Hot Girls Wanted: Turned On is out today

by Sarah Biddlecombe
21 Apr 2017

Giraffes to be listed as endangered in bid to prevent “silent extinct”

Environmentalists say we are at risk of the “silent extinction” of the world’s tallest land animal

by Hayley Spencer
21 Apr 2017

Why introverts are more likely to excel in their chosen career path

All hail the quietly powerful

by Kayleigh Dray
21 Apr 2017

This mother and daughter’s cancer battle is inspiring women everywhere

Their story has touched the hearts of social media users

by Kayleigh Dray
20 Apr 2017

Why everyone is talking about Netflix's 13 Reasons Why

From alternate endings to that potential second series

by Jasmine Andersson
20 Apr 2017

This is why your cat won’t stop lying on your things

Nope, they’re not just being irritating on purpose.

by Hayley Spencer
20 Apr 2017

New video for Repeal the 8th campaign makes its point beautifully

The battle for reproductive rights in Ireland will reach fever pitch this weekend

by Elle Griffiths
20 Apr 2017