Jump to Main ContentJump to Primary Navigation
Top

Shoppin, ravin, chattin: the new pro-EU campaign posters aimed at young people

eu ref.png

Remember when you were a teenager and your parents would try and speak your ‘lingo’ so they could relate?

Well, the Britain Stronger In Europe campaign group have decided to channel that spine-tinglingly uncomfortable feeling in a new video aimed to encourage young people to vote remain in June’s EU referendum.

The video and accompanying posters signal the launch of the #Votin campaign, designed to remind young people that they must register by 7 June if they are to have their say in what politicians have referred to as the ‘decision of a generation’.

Each poster has an image of a ‘youth’ engaging in youthful activities such as splashing around in the sea in fluorescent sunglasses, being arty or being super keen at school, over which some #inspirational words are pasted, such as ‘learnin’, ‘mixin’, ‘workin’ ‘chillin’; before the hashtag #votin.

The campaign is a hip and trendy approach to politics which plays on the way in which today’s ‘youths’ speak, by dropping key consonants – in this case, the letter ‘G’.

votein

Speaking to BuzzFeed News, the group say they were seeking a “completely unique look and tone” to showcase “how young people benefit from the EU and how EU membership is vital for jobs, the NHS, travelling and studying abroad, keeping prices down and protecting the environment”.

Scott Townsin, one of the designers at venturethree responsible for the adverts, told the site that the posters speak to the "Easy Jet generation" as they’d like to be spoken to:

“The campaign talks to young people as young people, cutting jargon and cliché” with an “anti-establishment feel.”

The launch is backed by education minister Sam Gyimah MP, who has written an accompanying blog post in which he emphasises that young people will be the worst affected if Britain votes to leave, “finding it harder to get a job, suffering the squeeze of lower wages and higher prices, and forfeiting their automatic right to work, study and travel abroad.”

votein

A recent Observer poll revealed that young people could be the key to keeping Britain in the EU, as they are most likely to vote Remain…if they turn up to vote (rather than sleepin).

But, rather than having the desired effect, people have taken to twitter to mock the posters, just wishin and hopin and prayin they're a joke:

votein

Whatever you think of them, you’ll want to be registerin to votin before the 7 June and you can do that here

But not before you've watched this bangin vid:

Related

vote.jpg

Why feminists should vote ‘remain’ in the EU referendum

HiRes.jpg

Should we stay in the European Union?

harman.jpg

Harriet Harman criticises lack of female voices in EU debate

nude lingerie.jpg

About time: a nude lingerie collection for all shades of woman

abortion 4.jpg

These women are demanding to be prosecuted for taking abortion pills

support.jpg

A leg up: uplifting quotes on the power of women helping one another

tess hlliday bikini.jpg

Facebook sorry for banning this “undesirable” picture of Tess Holliday

got.jpg

Game of Thrones frees the penis, but it's not redressing the balance

rexfeatures_5345742p.jpg

Angelina Jolie set to teach a unique course about women in London

Comments

More

This is how Bake Off will change when it moves to Channel 4

From the horse (aka Paul Hollywood)’s mouth itself…

by Kayleigh Dray
08 Dec 2016

Are you the youngest in your family? We have good news for you…

Experts have revealed the surprising trait that all little brothers and sisters share

by Kayleigh Dray
08 Dec 2016

Meet the all-female anti-poaching team saving rhinos in South Africa

Jessica Chastain is set to produce a film about their story.

by Moya Crockett
08 Dec 2016

New-look Baywatch is all about chests, not breasts

But is it really any better... ?

by Kayleigh Dray
08 Dec 2016

Cheers! You can now grow your own Prosecco at home

This could be dangerous...

by Moya Crockett
08 Dec 2016

Is Kim Cattrall already filming a Samantha SATC spin-off?

“Channelling Ms Samantha Jones once again…”

by Kayleigh Dray
08 Dec 2016

Watch the risqué new trailer for Fifty Shades Darker

Christian Grey is back...

by Sarah Biddlecombe
07 Dec 2016

New social platform wants to make sure nobody’s lonely this Christmas

“It’s like Tinder, but for Christmas”

by Amy Lewis
07 Dec 2016

How to buy bubbles: 8 incredible Champagnes under £30

Fantastic fizz

by Amy Swales
07 Dec 2016

Holiday hack gets you 18 days off work in a row, using just 9 days

And for our next trick we’ll turn 9 days of annual leave into 18…

by Kayleigh Dray
07 Dec 2016