Jump to Main ContentJump to Primary Navigation
Top

Ye olde Starbucks tea shop

Starbucks-Coffee-store.jpg
Starbucks-Coffee-London.jpg
Starbucks-logo.jpg

Starbucks is planning to open its first tea-only store near the company’s headquarters in Seattle.

Slated to open this autumn, the new tea shop will operate under the Tazo brand (previously a Portland-based US tea firm) which Starbucks acquired in 1999, and will sell hot teas, iced teas and tea lattes. Plus, as an additional USP, the store will also feature a blending station where customers can create their own versions of Tazo tea blends, reports The Seattle Times.

However, customers should not expect the usual on-the-go experience present in the majority of Starbucks coffee shops. No, the brand is planning to make tea high-brow:

“It's not going to be the typical grab-and-go experience,” Starbucks spokesperson Holly Hart told the CNNMoney blog. “If you think about going to wine tastings where you're standing up, sipping and talking about the flavour profile, that's what this store will look like. It's about the interaction, talking about the flavour and the blend of the tea.”

"We want to raise customer expectations for tea the same way Starbucks did for coffee," explained Tazo vice president Charlie Cain to The Seattle Times.

While Starbucks can in part be credited with giving the general public a heightened sensibility about coffee (after all few Brits knew what a latte was twenty years ago), if the chain attempted to bring their tea-only store to the UK, we think they'd have a tough time. What on earth could the US chain teach us Brits about our national beverage? The concept of the ‘builders’ would surely be lost on them.

What do you think? Could Starbucks tea shops take off in the UK, or do you think the chain should just stick to coffee? Tell us your thoughts on Twitter or in the comments section below

Image credit: Rex

Related

Sign_rex_20apr12.jpg

Starbucks' secret menu

Starbucks-Logo-Wallpaper-cr.jpg

Starbucks doubles up

Cat-cafe2.jpg

If Starbucks did cats

Comments

More

Clueless nearly never got made because of Hollywood sexism

As Cher would say, as if

by Jasmine Andersson
23 Jun 2017

Starbucks are hiring 2,500 refugees across Europe

by Nicola Colyer
23 Jun 2017

Man carries out flower girl duties with immense pride and solemnity

His commitment is quite something

by Amy Swales
23 Jun 2017

Shocking US law says men can finish sex if woman withdraws consent

Shocking

by Moya Crockett
23 Jun 2017

Serial fans, Adnan Syed has been given a second chance in court

New hope for Syed supporters

by Kayleigh Dray
23 Jun 2017

The scientific reason summer turns you into a horrible person

A new study confirms that we’re not very nice when we’re too hot

by Moya Crockett
23 Jun 2017

The 5 most surprising things I learnt from appearing on First Dates

What's it really like to appear on First Dates?

by Jasmine Andersson
22 Jun 2017

Rihanna just gave a heartbroken fan the best relationship advice

The pop star took time out to give a fan this brilliant tip

by Stylist
22 Jun 2017

First Dates fans respond to “shocking” mansplaining incident

“A frightened, insecure monkey hanging on to his patriarchal perch for dear life”

by Kayleigh Dray
22 Jun 2017

Golden rules of work happiness from Europe’s female tech leaders

From nap rooms to therapists and no overtime

by Anna Brech
22 Jun 2017