Jump to Main ContentJump to Primary Navigation
Top

Ye olde Starbucks tea shop

Starbucks-Coffee-store.jpg
Starbucks-Coffee-London.jpg
Starbucks-logo.jpg

Starbucks is planning to open its first tea-only store near the company’s headquarters in Seattle.

Slated to open this autumn, the new tea shop will operate under the Tazo brand (previously a Portland-based US tea firm) which Starbucks acquired in 1999, and will sell hot teas, iced teas and tea lattes. Plus, as an additional USP, the store will also feature a blending station where customers can create their own versions of Tazo tea blends, reports The Seattle Times.

However, customers should not expect the usual on-the-go experience present in the majority of Starbucks coffee shops. No, the brand is planning to make tea high-brow:

“It's not going to be the typical grab-and-go experience,” Starbucks spokesperson Holly Hart told the CNNMoney blog. “If you think about going to wine tastings where you're standing up, sipping and talking about the flavour profile, that's what this store will look like. It's about the interaction, talking about the flavour and the blend of the tea.”

"We want to raise customer expectations for tea the same way Starbucks did for coffee," explained Tazo vice president Charlie Cain to The Seattle Times.

While Starbucks can in part be credited with giving the general public a heightened sensibility about coffee (after all few Brits knew what a latte was twenty years ago), if the chain attempted to bring their tea-only store to the UK, we think they'd have a tough time. What on earth could the US chain teach us Brits about our national beverage? The concept of the ‘builders’ would surely be lost on them.

What do you think? Could Starbucks tea shops take off in the UK, or do you think the chain should just stick to coffee? Tell us your thoughts on Twitter or in the comments section below

Image credit: Rex

Related

Sign_rex_20apr12.jpg

Starbucks' secret menu

Starbucks-Logo-Wallpaper-cr.jpg

Starbucks doubles up

Cat-cafe2.jpg

If Starbucks did cats

Comments

More

Muslim witness of Westminster attack responds to Islamophobic trolls

A picture of the woman walking on Westminster Bridge has been shared widely

by Nicola Colyer
24 Mar 2017

Bright, beautiful and bold Easter cake inspiration

Stylish bake ideas to nick and claim as your own

by Amy Swales
24 Mar 2017

An Avengers-style Disney princesses film could be in the works

24 Mar 2017

All the new emojis set to light up our keyboards

From breastfeeding to broccoli

24 Mar 2017

There's a sex side-effect which benefits you for 48 hours, study finds

It's all about what's known as the sex "afterglow".

by Hayley Spencer
24 Mar 2017

This is how much the houses in Big Little Lies cost

Spoiler: they're VERY expensive.

by Hayley Spencer
23 Mar 2017

Scientists reveal why you need to stop flaking on plans with friends

Don't flake it 'til you make it

by Kayleigh Dray
23 Mar 2017

Revealed: the number one reason that women break up with their partner

The truth hurts

23 Mar 2017

Been zombied? There’s now a name for this confusing dating behaviour

It's time to talk about the zombies of the dating world...

23 Mar 2017

10 female anthems to share with your mum this Mother's Day

The most moving anthems about motherhood by our favourite female artists.

by Alice Vincent
23 Mar 2017