The new editor of The Sun announced today that the paper will continue to print a picture of a topless woman every day on its page three.
Responding to mounting criticism of the practice, David Dinsmore said it is a "good way of selling newspapers" and argued that a new art exhibition is "far more explicit" than the newspaper's daily shots of bare-breasted young women.
Speaking to LBC Radio, Dinsmore compared coverage of a Japanese art exhibition with his paper's "Page 3 Girls."
"This is Japanese art - Spring Pictures as it's euphemistically called. It's given the editor of The Times the opportunity to put a naked Japanese lady on page 3, which as we know is a good way of selling newspapers."
He described the Page 3 concept as "safe," adding: "This stuff at the British Museum is far more explicit and raunchy."
Raunchy? The Greek goddess of love Aphrodite, on display at the British Museum
While The Sun plans to continue its 42 year old tradition of paying models to go topless to help it sell news, Dinsmore confirmed it has dropped the segment's 'News in Briefs', which falsely attributes mini commentaries on current affairs to the women it features.
The decision to keep featuring topless models follows a No More Page 3 campaign organised by Lucy Holmes that has so far attracted almost 107,000 signatures.
Earlier this month Holmes told The Independent: "It’s time to speak for those who feel disempowered by a newspaper that feels the most important thing about women is how sexy men find them in their pants when they’re about 20."
What do you think? Should The Sun stop printing pictures of topless women?
Words: Anna Pollitt. Images: Rex Features