Jump to Main ContentJump to Primary Navigation

“Brilliantly filthy”: new Maltesers ad aims to break the taboo surrounding disabled people and sex


A cheeky new Maltesers ad featuring a disabled protagonist has been lauded on Twitter for its deliciously naughty use of innuendo.

It's part of the brand's Look On The Light Side of Disability campaign in collaboration with Channel 4. The chocolate manufacturer beat 89 other applicants to win the opportunity to work on a series of ads which put more disabled people on air.

The first ad, named New Boyfriend, aired during the Paralympics Opening Ceremony earlier this week. The response on Twitter to the "brilliantly filthy" trailer was immediate and rapturous, with many claiming it helped to break the stigma about disabled people and sex.

Read more: These are all the women who've won Paralympic medals so far

The scene opens with three friends around a table eating Maltesers, with disabled actress Storme Toolis playing Jo, who is relaying a story about her new boyfriend. 

She says they had been hanging out when things started "getting a little frisky."

"My hands may have been wandering slightly. And then I start having a spasm, which he misinterprets," she says.

Then she gesticulates with her Maltesers packet, and as a result her chocolates spill all over the table. No prizes for guessing what she's miming.

She then quips: "He wasn't complaining."

And her friends reply: "You're so bad."

With Storme joking in return: "That's what he said."

There are two further ads to come in the series - one about a wedding-themed mishap involving a wheelchair and the bride's foot, and the other about a hearing aid that goes missing thanks to a new dog. 

Let's hope this is the start of a more consistent number of adverts featuring disabled people in key roles. 

As the behind-the-scenes video for the ad series reminds us, 12 million people in the UK are disabled - or 20% of the population. "And yet we're largely invisble," notes Rosemary Frazer, campaign manager for disability charity Scope.


disability paralympics.jpg

Why we need to talk more openly about disability every day


Why am I so tired? Five foolproof ways to beat office fatigue

Van Badham Steve Price QA.png

Writer branded “hysterical” during TV debate reveals online abuse


Disabled teenager heartbroken at being excluded from family wedding


Wolf whistles could be recorded as hate crimes against women


How the Paralympics lead the way in sports equality

tube seat.jpg

Groundbreaking tube scheme will help those with hidden disabilities


20 soothing, beautiful songs guaranteed to help you fall asleep

An expert picks the ultimate classical music playlist

by Sarah Biddlecombe
20 Oct 2017

Puppy dog eyes are a thing and your dog makes them just for you

A study says dogs change their facial expressions when humans are looking

by Amy Swales
20 Oct 2017

Here’s how to buy a house or a flat for the princely sum of £1

It's time to enter the real-estate raffle

by Megan Murray
20 Oct 2017

Oxford University under fire for shocking lack of racial diversity

One MP called the revelations an example of “social apartheid”

by Moya Crockett
20 Oct 2017

This prosecco festival is the best way to start feeling Christmassy

Bubbles, bubbles everywhere

by Susan Devaney
20 Oct 2017

Missing your 16-25 railcard? We have good news for you

Rail bosses have taken pity on cash-strapped millennials

20 Oct 2017

This man’s response to his friend’s period while hiking is everything

“I had NOTHING on me and I was wearing shorts”

by Susan Devaney
20 Oct 2017

Why anxiety makes it harder to follow your intuition

It can have a paralysing effect on decision-making

by Anna Brech
19 Oct 2017

“Why all men must work to stamp out sexual harassment and abuse”

In wake of the Weinstein allegations, one writer argues why men need to be counted

19 Oct 2017

Rage, lust, power and warmth: how it feels to experience ‘red emotions

“I grew up being told my body was terrifying and my voice was unimportant”

by The Stylist web team
19 Oct 2017