We're a little too reliant on hitting our good friend the snooze button when it comes to waking up in the mornings, particularly during the cold, dark days of January.
Luckily, a team of entrepreneurs have come up with the perfect solution - an alarm clock that literally forces you to get out of bed and wake up when it goes off.
The adorably named Ruggie is billed as "the world's first talking rug alarm clock" and it only turns off if you stand on it for three seconds. That means no more nudging of the snooze button while you burrow under your duvet or throwing your iphone to the other side of the room when it goes off at an ungodly hour (we've all been there).
Even better, the talking rug will congratulate you on making it out of bed by chirping a motivational quote as it turns off. This is because, according to the website, "one small positive thought in the morning can change your whole day".
Made with soft memory foam padding and covered in a premium felt, the Ruggie also features a touch sensor digital display and powerful built in speakers, proving that it's more than just any rug.
The entrepreneurs behind the concept hope the alarm will not only help to wake people up more efficiently, but also to improve their general sense of well being.
They claim Ruggie will lead to a number of benefits including, a healthier routine, with less stress from rushing out of the house after snoozing, more time to ourselves and, our favourite, the ability to just get shit done.
You can find out more about Ruggie on the Kickstarter page.