Jump to Main ContentJump to Primary Navigation

'My work here is done.' Hipster Barbie parody account quits Instagram

hipster barbie.JPG

This week, Instagram star Essena O’Neill announced that she was quitting social media because of the emotional toll it was taking on her life.

Today, another one bites the dust as parody account Socality Barbie (also known as Hipster Barbie) announced she is quitting Instagram.

Darby Cisneros, the woman behind the account who has remained anonymous until now, revealed herself in the last post - a selfie with the Barbie doll - and explained that "SB’s work here is done".

Coming to our attention in September, when Wired profiled the account, Socality Barbie mocked the digital generation’s obsession with presenting a picture perfect life to the world. Following the interview, the account’s followers sky rocketed from 7000 to over a million.

Cisneros says in her announcement that although “never in 1 million years did I think it would receive the amount of attention that it did," she’s ready to abandon the account because it has fulfilled its purpose: 

“It has open the door to a lot of great discussions like how we choose to present ourselves online, the insane lengths many of us go to to create the perfect Instagram life, and calling into question our authenticity and motives” (sic).

The account poked fun at the farce of social media and our constant need to rake-in ‘likes’ and followers. Cisneros exposed the reality, that instead of presenting an person's individual experience, social media accounts now merely display a cookie-cutter vision of what is considered to be the ‘perfect life.’

Cisneros posted pictures of a mass-produced Barbie doll enjoying all the clichéd activities we see on people’s Instagram accounts - bubble baths, walking through redwood forests and generally loving life, while wearing trendy garb.

She created the account after getting fed up about how “ridiculous social media has become”, telling Wired, “it’s dishonest. Nobody actually lives like this.”

The account became so popular that in a twist of hilarious irony, Cisneros was even offered free flights to the dream hipster holiday destination of Iceland and free products if she featured them in her posts. Of course, Cisneros rejected these offers.

Along with O’Neill, Socality Barbie is the second person in a week to abandon social media; and with Kate Winslet publicly denouncing it as diminishing our collective self-esteem, we can only wonder what the future holds for our digital personalities.

In the meantime, we bid Socality Barbie adieu, we were #Blessed to have known her. 


kate winslet.jpg

Kate Winslet shares her tips for disconnecting from technology

essena o'neill.JPG

Instagram star quits social media saying it's 'not real life'

binge watch.jpg

'Binge-watch' named Word of the Year by Collins Dictionary


What is 'phubbing' and how is it ruining our romantic relationships?

Screen Shot 2015-10-16 at 11.19.14.png

Has Barbie finally found a way to empower a new generation of women?


Barbie account mocks the picture perfect lifestyle snaps of Instagram

Barbie 1.JPG

Barbie now has over one million fashion followers on Instagram

Period Party 5.jpg

The Lammily doll now comes with Period Party sanitary towels


Kate Winslet: “We don’t have social media in my house”



The one word you should never say to your partner

It can ruin your relationship, experts have revealed

by Kayleigh Dray
26 Oct 2016

Five orgasm myths busted and how to have better sex

Finding the fireworks

by The Stylist web team
26 Oct 2016

Ryanair are having a £2 seat sale to over 170 holiday destinations

But there’s a catch…

by Kayleigh Dray
26 Oct 2016

Quiz: Bake Off fans, which iconic GBBO star are you?

Are you a Mary Berry, Mel Giedroyc, Sue Perkins, or Paul Hollywood? Time to find out…

by Kayleigh Dray
26 Oct 2016

Police have shocking reaction to woman being groped on a plane

Police have shocking reaction to woman being groped on a plane

by Sarah Biddlecombe
26 Oct 2016

Drop everything: chocolate butter is finally here

The stuff breakfast dreams are made of

by Sarah Biddlecombe
26 Oct 2016

Cool cocktail recipes with unusual ingredients

Expert mixologist Oskar Kinberg reveals his sipping secrets

by Amy Swales
26 Oct 2016

Gin lovers, we have distressing news for you…

And there we were thinking 2016 couldn’t get any worse

by Kayleigh Dray
26 Oct 2016

The new Gilmore Girls trailer has us very worried about Lorelai

Lorelai and Rory fans, prepare for a series of bombshells…

by Kayleigh Dray
26 Oct 2016

Our kind of cauldron: darkly delicious Halloween cocktail recipes

Jacked-up Negronis and chilli-laced concoctions

by Amy Swales
25 Oct 2016