Jump to Main ContentJump to Primary Navigation
Top

Top 10 most risqué adverts

Untitled-1.jpg
Ann-Summers-Flick-Your-Bean.jpg
Ikea-ad.jpg
Kylie-Minogue-Agent-Provoca.jpg

A new advert for a sex toy company set to air on British daytime TV next week - making it the first of its kind to be aired before the 9pm watershed - has caused controversy.

The 30-second commercial for adult entertainment firm Lovehoney, which features a couple kissing passionately with the tagline 'Live a Sexier Life', has been described as "breaking the last advertising taboo" by some newspapers.

However, the commercial is not the first to raise eyebrows, and - as naughty ads go - it pales in comparison next to the likes of Ann Summers' Flick Your Bean campaign or Ikea's Tidy Up commercials.

Below, you'll find our selection of the top 10 most risqué ads - including many that were banned from broadcast...

1. Lovehoney's Live A Sexier Life advertisement

Lovehoney's 'Live A Sexier Life' commercial is Britain's first ever TV advertisement for a sex toy company to air on daytime TV. Focusing on a couple locked in a passionate embrace, it barely scatches the surface of naughtier ads to follow...

2. Ikea's Tidy Up advertisement

Launched in 2001, this genius series of commercials aimed to draw in a new generation of hip young things to Ikea's flat-pack empire. Envisaging various reasons to tidy up - including a toddler's encounter with a vibrator - it's not difficult to see why they courted controversy.

3. Ann Summers' flick your bean advertisement

A lesson in the art of subtle advertising, Ann Summers' 2005 digital campaign contained no graphic images. However, with the tag line "flick your bean better" from sex toy firm Ann Summers - "the bean flicking experts" - it was bound to raise a few eyebrows, and never aired on terrestrial TV.

4. Kylie Minogue's Agent Provocateur advertisement

Kylie Minogue's infamous Agent Provocateur commercial sees the suspender-clad singer gyrating sexily on a rodeo bull before inviting all the men in the audience to "stand up ... no?" The ad was only allowed to air in cinemas but quickly became a YouTube hit.

5. The Vegetarian Society's advertisement

Who knew vegetables could be quite so erotic? Not surprisingly this ad campaign from the UK Vegetarian Society never saw the light of day on British TV - but the dripping asparagus and sizzling chilli are about as near to food porn as you could ever hope to get.

6. Victoria's Secret Christmas advertisement

When Victoria's Secret aired the first of its titillating Christmas commercials in 2004, it was enough to shock, stun and seduce a global audience of millions. Featuring a line-up of some of the world's best-known models - all modelling the label's saucy lingerie and urging their viewers to "excite me" - its little wonder it created a stir.

7. Zazoo condoms' supermarket advertisement

It stands to reason that a screaming kid is the best advert for contraception there is, but this hilarious commercial from Zazoo condoms perhaps took the message a little too literally. It was banned from European TV but went on to become a YouTube hit.

8. Durex and its sperm army advertisement

Starring a fresh-faced Dominic Cooper, this Durexcommercial is another example of condom manufacturers spelling out their cause just a little too clearly. Featuring an army of adult-sized sperm, it was banned from terrestrial broadcast.

9. Levis' blind man ad

With a supposedly "blind" man watching a woman strip off in the gents toilets, this commercial from Levis was always going to be controversial. It was banned from UK TV but took the internet by storm - we wonder why...

10. Bud Light's banned Super Bowl commercial

This Budweiser commercial was banned from the 2007 US Super Bowl on the grounds of its risqué storyline. Namely, a couple go skinny dipping unbeknownst to their appreciative underwater audience...

Related

hero2.jpg

50 female pop pioneers

viral3.jpg

The 20 best viral videos of all time

sex.jpg

The book that won the 2016 Bad Sex award is inadvertantly hilarious

Comments

More

These rape prevention tips are going viral for all the right reasons

Whistles and buddy systems feature

by Kayleigh Dray
28 Feb 2017

Always late? Science says it proves something incredible about you…

Good news for all those people who are never, ever on time

by Kayleigh Dray
27 Feb 2017

Are you ready for savoury cheese hot cross buns?

Step aside, currant buns – there’s a new baked good in town for Easter 2017

by Kayleigh Dray
27 Feb 2017

Oscars 2017: La La Land incorrectly announced as Best Picture winner

The awards ceremony was plunged into chaos following the awkward mistake

by Kayleigh Dray
27 Feb 2017

Witches are casting a spell on Donald Trump at midnight tonight

It’s set to be “the largest mass binding spell in history”.

by Moya Crockett
24 Feb 2017

This new yoga class is all about the healing power of gin

Empty your mind… and your glass

by Kayleigh Dray
24 Feb 2017

Best friends build community of tiny houses so they can live together

Welcome to bestie row…

by Kayleigh Dray
24 Feb 2017

Behold Ikea's incredible flat-pack indoor garden

Bring the outdoors in

by Sarah Biddlecombe
24 Feb 2017

Successful women “give up” on the idea of work-life balance, says CEO

Grace Bonney, founder of DesignSponge, says that the idea of a work-life balance is “not rooted in reality”.

by Moya Crockett
24 Feb 2017

Woman becomes internet sensation for documenting life as a third wheel

"Love makes the world go round. Unless you're me."

by Sarah Biddlecombe
24 Feb 2017