Jump to Main ContentJump to Primary Navigation
Top

“She would get lost in the sky.” Video sees children explain why Santa couldn't be a woman

Screen Shot 2015-12-11 at 10.22.15.png

Old Saint Nick. Father Christmas. Santa. He’s a figure for whom we’ve all reserved a special place in our hearts. Because, well, anyone who brings us a sock stuffed with gifts is alright by us.

But did we ever stop and think how things might be different if Father Christmas were a woman? Would things even be different at all?

Creative agency, Anomaly London decided to seek an answer to this burning question.

For their Christmas video this year, Anomaly decided to conduct a social experiment, and filmed while they asked children the question “If Santa was a woman, could she do the job?” To determine how conditioned children are by gender stereotypes.

In the resulting 90 second video, the sad answer from most of the children seemed to be that no, no she couldn’t.

santa

The children's reasons for their responses included the following stereotypes:

The ‘women can’t do directions’ stereotype:

“She would get lost in the sky.”

The ‘women have babies and therefore can’t do other things too, stereotype:

“If she had a baby then she’d be like doing the presents, taking care of the baby, giving it milk…”

The ‘women are delicate flowers’ stereotype:

“She would get a headache.”

Although one super boy responded by saying: “Girls aren’t any different than boys” (bravo son, bravo), the video ends with one boy saying what he thought a female Santa would be best at, which he has concluded would be “Cooking.”

Oh dear. 

santa

The adorable, but sadly exposing video directed by the RSA’s Grey Fay, reveals that if we want to achieve gender equality, we have to begin by educating children.

Anomaly Partner, Alex Holder, and Co-Executive Creative Director, says:

“Even Christmas’s top job is taken by a man. We want to get people thinking about the lack of powerful female role models, and where better to start than the Head of Christmas?”

Stuart Smith, Anomaly Partner and Chief Strategy Officer says:

 “What started as a bit of elfish fun about one issue, surfaced another...who and what are shaping our children's gender perceptions?”

Anomaly is hoping that their video will encourage parents to ask their children the same question, and educate them about gender equality. 

Related

bikini body.jpg

The fearless feminists of 2015

gingerbread.jpg

Winning Christmas? The life-size gingerbread house

299_tablet_feat_xmasfiction_lead_v1.jpg

The tales of Christmas: short story special

fashion_style_faux_fur_high_street_4.jpg

Faking it: wrap up with this season’s fierce faux furs

HK_5ApplesTall lacquer only.jpg

Hello Kitty nail varnishes are coming to the UK

ariel-make-up.jpg

Ariel will have blonde hair in The Little Mermaid remake

Screen Shot 2015-12-04 at 10.01.46.png

Delicate and chic tattoos inspired by children's books

tina-fey-amy-poehler (2).jpg

Amy Poehler and Tina Fey talk all things Christmas with Stylist

christmas.jpg

The joy of dressing up for Christmas

Comments

More

BMA votes to make abortion legal in England and Wales

It is still an offence punishable by life in prison

by Amy Swales
28 Jun 2017

36 fashionable Irish baby names taking the world by storm

These melodic baby names all hail from the emerald isle…

by Kayleigh Dray
28 Jun 2017

Rosé ice cream is the summer treat we all deserve

The latest food fad combines two of our favourite things

by Elle Griffiths
28 Jun 2017

Power plant makes girls compete for internships in bikini competition

We can't even.

by Sarah Biddlecombe
28 Jun 2017

Original and imaginative: the perks of people who like being alone

Those who are unafraid of being single have 'greater self-esteem in relationships'

by Anna Brech
28 Jun 2017

The Department of Education reveals how much less it pays women

And teachers have responded

by Sarah Biddlecombe
28 Jun 2017

Lauren Graham is so ready for the Gilmore Girls Christmas film

The actor is game for playing Lorelai in another installment

by Elle Griffiths
28 Jun 2017

High-street chemist finally slashes price of morning-after pill

The chain has been hailed as “trailblazing” for its attitude to sexual health

by Amy Swales
28 Jun 2017

USA Gymnastics apologises in wake of sexual abuse scandal

The governing body failed to act when coaches were suspected of abusing underage athletes

by Anna Brech
28 Jun 2017

New law cracks down on domestic violence by UK citizens overseas

Legislation will show perpetrators "there is nowhere to hide"

by Anna Brech
28 Jun 2017