Jump to Main ContentJump to Primary Navigation

“She would get lost in the sky.” Video sees children explain why Santa couldn't be a woman

Screen Shot 2015-12-11 at 10.22.15.png

Old Saint Nick. Father Christmas. Santa. He’s a figure for whom we’ve all reserved a special place in our hearts. Because, well, anyone who brings us a sock stuffed with gifts is alright by us.

But did we ever stop and think how things might be different if Father Christmas were a woman? Would things even be different at all?

Creative agency, Anomaly London decided to seek an answer to this burning question.

For their Christmas video this year, Anomaly decided to conduct a social experiment, and filmed while they asked children the question “If Santa was a woman, could she do the job?” To determine how conditioned children are by gender stereotypes.

In the resulting 90 second video, the sad answer from most of the children seemed to be that no, no she couldn’t.


The children's reasons for their responses included the following stereotypes:

The ‘women can’t do directions’ stereotype:

“She would get lost in the sky.”

The ‘women have babies and therefore can’t do other things too, stereotype:

“If she had a baby then she’d be like doing the presents, taking care of the baby, giving it milk…”

The ‘women are delicate flowers’ stereotype:

“She would get a headache.”

Although one super boy responded by saying: “Girls aren’t any different than boys” (bravo son, bravo), the video ends with one boy saying what he thought a female Santa would be best at, which he has concluded would be “Cooking.”

Oh dear. 


The adorable, but sadly exposing video directed by the RSA’s Grey Fay, reveals that if we want to achieve gender equality, we have to begin by educating children.

Anomaly Partner, Alex Holder, and Co-Executive Creative Director, says:

“Even Christmas’s top job is taken by a man. We want to get people thinking about the lack of powerful female role models, and where better to start than the Head of Christmas?”

Stuart Smith, Anomaly Partner and Chief Strategy Officer says:

 “What started as a bit of elfish fun about one issue, surfaced another...who and what are shaping our children's gender perceptions?”

Anomaly is hoping that their video will encourage parents to ask their children the same question, and educate them about gender equality. 


bikini body.jpg

The fearless feminists of 2015


Winning Christmas? The life-size gingerbread house


The tales of Christmas: short story special


Faking it: wrap up with this season’s fierce faux furs

HK_5ApplesTall lacquer only.jpg

Hello Kitty nail varnishes are coming to the UK


Ariel will have blonde hair in The Little Mermaid remake

Screen Shot 2015-12-04 at 10.01.46.png

Delicate and chic tattoos inspired by children's books

tina-fey-amy-poehler (2).jpg

Amy Poehler and Tina Fey talk all things Christmas with Stylist


The joy of dressing up for Christmas



Revealed: the most profitable second languages that we need to learn

Time to go back to school...

by Kayleigh Dray
27 Oct 2016

The two little words you should never use when asking for a raise

Don’t blow it.

by Moya Crockett
27 Oct 2016

The one word you should never say to your partner

It can ruin your relationship, experts have revealed

by Kayleigh Dray
26 Oct 2016

Five orgasm myths busted and how to have better sex

Finding the fireworks

by The Stylist web team
26 Oct 2016

Ryanair are having a £2 seat sale to over 170 holiday destinations

But there’s a catch…

by Kayleigh Dray
26 Oct 2016

Quiz: Bake Off fans, which iconic GBBO star are you?

Are you a Mary Berry, Mel Giedroyc, Sue Perkins, or Paul Hollywood? Time to find out…

by Kayleigh Dray
26 Oct 2016

Police have shocking reaction to woman being groped on a plane

Police have shocking reaction to woman being groped on a plane

by Sarah Biddlecombe
26 Oct 2016

Drop everything: chocolate butter is finally here

The stuff breakfast dreams are made of

by Sarah Biddlecombe
26 Oct 2016

Cool cocktail recipes with unusual ingredients

Expert mixologist Oskar Kinberg reveals his sipping secrets

by Amy Swales
26 Oct 2016

Gin lovers, we have distressing news for you…

And there we were thinking 2016 couldn’t get any worse

by Kayleigh Dray
26 Oct 2016