Jump to Main ContentJump to Primary Navigation

Vivienne Westwood launches star-studded Save the Arctic Campaign


Sixty celebrities have taken part in a new Greenpeace campaign to save the Arctic hosted by fashion designer and activist, Dame Vivienne Westwood.

Models including Kate Moss, Naomi Campbell, Lily Cole and David Gandy appear in the campaign, wearing ‘Save the Arctic’ Westwood t-shirts.


Kate Moss

Also appearing in the campaign to save the Arctic’s landscape, wildlife and indigenous peoples’ wellbeing, are actors Dame Judi Dench, David Tennant, Sienna Miller and Tom Hiddleston.

Fashion designer and environmentalist, Stella McCartney, donned a t-shirt for the photographs, as have pop stars Kylie Minogue, Rita Ora, Jessie J and Chris Martin.


Naomi Campbell

Pamela Anderson, who also features in the photographs, has said:

“Some of the most vulnerable potential victims of Big Oil in the Arctic – the whales, walruses, migrating eider ducks, and polar bears – have no voice. But we do. Time to save the Arctic.”

Dame Judi Dench

Dame Judi Dench

The photographs were taken over 18 months by photographer, Andy Gotts MBE, and are being exhibited on the walls of London Underground’s Waterloo station – covering every advertising spot along the escalators,

The Save the Arctic project has been running since 2012, but this latest campaign is hoping to thwart plans for Shell to commence drilling for oil in the Arctic, off the coast of Alaska.

Sienna Miller

Sienna Miller

There are huge risks associated with offshore drilling in arctic conditions, with a 75% likelihood of a major oil spill over the lifetime of Shell’s leases.

If such an oil spill were to occur, the Arctic’s wildlife would be severely endangered.

Seven million people, worldwide, have pledged to oppose Shell’s drilling plans.

David Gandy

David Gandy

The photographs will be seen by all employees of Shell’s London HQ, which is adjacent to Waterloo station.

Greenpeace UK’s Executive Director John Sauven said:

“Behind the 60 famous faces in this collection, there are millions more rising up to demand Arctic protection. The global movement to defend the Arctic is snowballing – with seven million people already calling for its protection.”

Rita Ora

Rita Ora

Model Lily Cole, who features in the campaign, has said:

“Drilling for oil in the Arctic is only possible because man-made climate change is already causing this region to grow warmer twice as fast as the rest of the planet. The melting ice makes these huge reserves of oil and gas more accessible. We need to leave it in the ground.”

George Clooney

George Clooney

The t-shirts worn in the campaign are all made of organic, unbleached cotton from a 20 year-old cooperative in Peru.

Jessie J

Jessie J

Dame Vivienne Westwood, who launched the campaign alongside designer Sadie Frost and Greenpeace UK has said that:

“People all over the world understand that the Arctic melting will affect us all. If we’re to save it, the time to act is now.”

“This drilling madness in the Arctic has to stop. There are 7 million people signed up to Save the Arctic, with global public opinion still growing – we need to continue this momentum until it becomes a torrent they can’t afford to ignore,” said the designer.

Georgia May Jagger

Georgia May Jagger

The photographs will be on display at Waterloo underground station and will remain there until Sunday 26th July 2015.

You can buy the t-shirt here

To read more about the campaign, visit greenpeace.org.uk

Grayson Perry

Grayson Perry

Images: Greenpeace UK



UK companies will be forced to reveal gender pay gap from next year


New campaign celebrates what women really look like underneath


Night Tube is finally coming: everything you need to know


Topshop are launching their first ever sustainable fashion line


Tavi Gevinson: "Beauty isn't a frivolous thing"


'My nightmare Tinder date exposed an unsaid culture of body shaming'


What is perspecticide and could it be happening in your relationship?

This form of coercive control is incredibly damaging

by Megan Murray
16 Oct 2017

5 of the best indulgent baking books

Take a moment for yourself and make yourself some sweet baked goodness

16 Oct 2017

Here’s why your NHS doctor may ask you about your sexuality

The new directive will start in 2019

by Susan Devaney
16 Oct 2017

UK police investigate 5 sexual assault claims against Harvey Weinstein

Including one brought by Hollyoaks actress Lysette Anthony

by Moya Crockett
16 Oct 2017

#WomenBoycottTwitter: Here’s why women are refusing to tweet today

How will women going silent help their cause?

by Kayleigh Dray
13 Oct 2017

Lucy Mangan on why it's OK to feel vulnerable in these dark times

It’s reasonable to feel shaken by horrific news stories – we just mustn’t let them change us permanently

by Lucy Mangan
12 Oct 2017

Here’s what to do if your work space is driving you to distraction

Do you function better amid the chatter of colleagues?

12 Oct 2017

7 female characters from 90s horror films to channel this Halloween

Here's all the inspiration you need for all Hallow's Eve

by Susan Devaney
12 Oct 2017