Jump to Main ContentJump to Primary Navigation
Top

New Apple Christmas advert tells story of teenage girl's powerful gift to her grandma

APPLE.jpg
val.jpg

In line with the newest tradition of big brands creating charming Christmas adverts, Apple have released their festive campaign for Christmas 2014.

Following on from the heartwarming John Lewis advert, 'Monty The Penguin', and Sainsbury's popular offering, set during World War I, Apple's new ad is titled 'The Song' and tells the story of a teenage girl using her Apple products to create a gift for her grandmother at Christmas.

Disc

An old recording becomes a new duet in Apple's Christmas advert

The girl finds a recording of her grandmother, Valerie, singing a jazz standard Love Is Here To Stay for her late husband Raymond, while searching through old records. The recording appears to have been lost and the girl decides to recreate it, using her Apple computer.

We see the young girl listening to the song over and over, trying to get it right as her family prepare for the festive season.

Then, on Christmas Day, Valerie finds a handmade card and a digitally remastered recording, A Duet, to which the granddaughter has added her own vocals, as well as a collection of touching photographs of herself and her husband.

The advert is a lovely reminder of how technology can unite rather than separate older and younger people.

Duet

The granddaughter creates a new song for her grandmother

Apple have released Christmas adverts for the last few years - and their products are some of the most-bought presents each year. Last year, their offering was called 'Misunderstood', and was about a boy who seemed to be wrapped up in his iPhone and ignoring his family, but turned out to be making a touching Christmas video for his family.

Watch this year's advert below:

Words: Victoria Gray, Images: Youtube

Related

rexfeatures_4313907k.jpg

This week's best-dressed stars

External21.jpg

The UK's most expensive one-bedroom house goes on sale for £1.8million

rexfeatures_3907573a.jpg

Cooking apps to help with a calm and organised Christmas day

Comments

More

The loneliness crisis: can you really make friends on an app?

"I’m filled with a warm, first term at Malory Towers-style hope"

17 Feb 2017

People are more scared of deadlines than they are of actually dying

Makes sense to us.

by Moya Crockett
17 Feb 2017

Seven year old girl asks Google for a job - and gets the best response

"Dear Google boss, when I am bigger I would like a job."

by Sarah Biddlecombe
17 Feb 2017

The Love Actually cast have already started filming their reunion

And there are behind-the-scenes photos. WE CAN’T DEAL.

by Moya Crockett
17 Feb 2017

“You were my best friend”: watch the heart-breaking #HurtBae video

“I did everything… I had sex with other girls. I did everything.”

by Amy Lewis
16 Feb 2017

This Yorkshire bakery has created an entire range of unicorn bakes

Move over rainbow toast/bagels/toasties

by Amy Swales
16 Feb 2017

This is the best drink to pair your cheese with (no, it’s not wine)

Is it gin? Is it Prosecco? No, it’s…

by Kayleigh Dray
16 Feb 2017

Science says this is the one incredible benefit of staying single

It seems as if staying single may be the best route to a happy-ever-after…

by Kayleigh Dray
16 Feb 2017

Quiz: which Love Actually character are you?

It's time to find out which of the film's most iconic characters you're actually like...

by Kayleigh Dray
16 Feb 2017

A free cheese and wine festival is coming to London

And there’s chocolate involved, too

by Moya Crockett
16 Feb 2017