Jump to Main ContentJump to Primary Navigation

‘We Want Plates’ campaign backlashes gimmicky serving dishes in restaurants

we want plates.jpg

Pork medallions served in a mini urinal? Bread rolls in a flat cap? For one Twitter group, experimentation with new ways to present food has gone too far.

We Want Plates is making a stand.

Set up by digital content manager Ross McGinnes, from Hebden Bridge, West Yorkshire, the campaign wants what it says; food served on what is fast becoming a dish of old.

McGinnes isn’t against experimenting with taste and flavour of course, he’s just had to catch peas rolling off a slate one too many times.

The Twitter bio of his campaign reads: “The crusade against serving food on bits of wood and roof slates, jam-jar drinks and chips in mugs," and while the protest has been running on social media for over six months, things have just stepped up a gear.

Rather than just sharing images of meals served in disappointingly inventive ways, McGinnes and his followers are now also sending meals back to the kitchen, to be placed on a proper plate. 

They have the before and after pictures to prove it.

“Restaurants are trying to stand out, but they’re just making their customers look like infantilised idiots while eating,” McGinnes tells The Guardian.

“I hope we’ll make a difference,” adds David Martyn, an active We Want Plates follower. “How are you supposed to eat fish and chips off a slate? It’s presentation over practicality. And surely it’s old hat by now?”

While some restaurateurs are welcoming the naming and shaming from We Want Plates in good spirit, others, of course, are not.

Great British Menu contestant Michael O’Hara tweeted: “Absolutely couldn’t give a f*** about We Want Plates,” after his langoustine tartare served inside a giant plastic egg came under fire.

Michelin-starred chef Andrew Pern meanwhile, the man guilty of putting bread rolls in a flat cap, railed against the campaign branding its followers "sad We Want Plates muppets who need to get a life (or a slate)".

From Prosecco chilled in a wellington boot to a prawn cocktail served over a glass containing a live, swimming goldfish, We Want Plates certainly may have a point.

Creativity has gone far beyond quirky cocktails in jam jars.

But judging the wealth of material the campaign's followers are still tweeting, it seems the novelty of innovation is yet to wear off for business owners…




Creamy smoothie bowls: recipes for the latest cult breakfast dish

best office view caernafon harbour.jpg

See the best and worst office window views in Britain

mary poppins dick van dyke and julie andrews original film 1964.jpg

Disney is planning a Mary Poppins film remake


Inside the marginalised world of women and Pop Art


Are you one of the ‘genetically advanced’ four-hours-a-night sleepers?

rexfeatures_4893172e (1).jpg

Game of Thrones Star Emilia Clarke can't stand “gratuitous” sex scenes

101 dalmatians engagement shoot.jpg

Couple celebrates engagement with 101 Dalmatians photoshoot


Facebook announces "dislike" style button is coming soon

female soldiers breast feeding-new mothers in army-tara ruby photograph.png

Female soldiers pose for powerful breastfeeding photograph



Revealed: the 20 most fashionable baby names in France

These melodic French baby names are très bien

by Kayleigh Dray
25 Oct 2016

Small fibs could turn you into a full-blown liar, study finds

“What a tangled web we weave...”

by Anna Pollitt
25 Oct 2016

Bake Off’s Mary Berry confirmed for brand-new cooking show

And it’s hitting our screens in time for a very Berry Christmas…

by Kayleigh Dray
25 Oct 2016

This 'Very British Problems' Twitter account is all of us

"Best weekend activity: a really nice sitdown"

by Sarah Biddlecombe
24 Oct 2016

13 Going on 30 is the latest film to get a musical makeover

by Amy Swales
24 Oct 2016

This streaming service is so boring it will send you to sleep

Forget Netflix and chill

by Harriet Hall
24 Oct 2016

Poldark slammed by women’s rights campaigners as “romanticising rape”

“It’s worse than if it had been a straightforward rape scene”

by Kayleigh Dray
24 Oct 2016

The selfie vs. the group photo: which actually makes us happier?

Time for an Instagram break?

by Moya Crockett
24 Oct 2016

Backlash follows Wonder Woman’s appointment as UN ambassador

The move has been called 'reductive'

by Harriet Hall
24 Oct 2016

Bake Off fans scandalised by Berry and Hollywood news: “I am OUTRAGED”

"It makes me feel sick and empty inside"

by Kayleigh Dray
24 Oct 2016