Jump to Main ContentJump to Primary Navigation
Top

Website which calculates your 'Nigerian wife value' sparks anger

untitled-3.jpg
rexfeatures-1929177a.jpg

A Nigerian design company has created a web app that calculates a virtual monetary value of women, sparking outcry from readers.

Based on factors such as skin colour, skin condition, nationality, spoken accent and level of education, the website, Brideprice.com.ng, quantifies a price tag for a woman.

Stylist.co.uk tested the website and after a series of questions, which also asks users to rank 'facial beauty' and 'leg shape', users are given a score and description, such as: "Super Premium Babe! Your bride price is going to cause a war in this Africa" (pictured above).

Anakle, the company behind the website, told African technology news website Human Ipo that the app "should not be taken seriously" and that it "was a joke the company had not planned to launch and was not planning to take any further".

However, the website is still live and a petition to pull it down is underway on Change.org.

The petition reads, "The Bridepricecheck app promotes racism, sexism, discrimination against women. By assigning a price tag it devalues the true worth of a woman; it promotes the ideology that women are the lesser gender, and are expected to please men.

"The app assigns a lesser monetary value for having darker skin and a greater value for being mixed-race/ lighter. The app assigns greater value for being tall, having no tribal marks, and deducts value for having a particular accent. It even goes as far as limiting the level of ambition and education women are expected to have (by deducting monetary value for women who obtain a PhD degree).

"This is not in anyway different from the mentality that the terrorist group Boko Haram have towards women, and how they have demonstrated this with the kidnapping of over 200 Chibok school girls."

On 14 April, more than 200 schoolgirls, mostly aged between 16 and 18 who were taking their final year exams in the town of Chibok, were abducted by Islamist militant group Boko Haram, who are said to be against the education of women.

Boko Haram's leader, Abubakar Shekau, threatened to "sell" the students, saying they should not have been in school in the first place, but rather should get married.

The girls are still thought to be held in the Sambisa forest, a remote and inaccessible area of country and 53 have reportedly managed to escape.

Related

rexfeatures-3413235a.jpg

Malala Yousafzai on abducted Nigerian school girls: "If we forget these girls, it's like we are forgetting our own sisters"

rexfeatures-2698010ag.jpg

Kirstie Allsopp: focus on having children first, save your career for later in life

rexfeatures-3748236bd.jpg

Mindy Kaling: 'calling me chubby cannot hurt me in the way it does millions of women'

untitled-2.jpg

Furore over 'fetishising' thigh gap video

rexfeatures-3558054j.jpg

Music and misogyny: why we're all listening to sexist lyrics

use.jpg

Shock, awe and love: dads on the day their babies are born

Comments

More

Always late? Science says it proves something incredible about you…

Good news for all those people who are never, ever on time

by Kayleigh Dray
27 Feb 2017

Are you ready for savoury cheese hot cross buns?

Step aside, currant buns – there’s a new baked good in town for Easter 2017

by Kayleigh Dray
27 Feb 2017

Oscars 2017: La La Land incorrectly announced as Best Picture winner

The awards ceremony was plunged into chaos following the awkward mistake

by Kayleigh Dray
27 Feb 2017

Witches are casting a spell on Donald Trump at midnight tonight

It’s set to be “the largest mass binding spell in history”.

by Moya Crockett
24 Feb 2017

This new yoga class is all about the healing power of gin

Empty your mind… and your glass

by Kayleigh Dray
24 Feb 2017

Best friends build community of tiny houses so they can live together

Welcome to bestie row…

by Kayleigh Dray
24 Feb 2017

Behold Ikea's incredible flat-pack indoor garden

Bring the outdoors in

by Sarah Biddlecombe
24 Feb 2017

Successful women “give up” on the idea of work-life balance, says CEO

Grace Bonney, founder of DesignSponge, says that the idea of a work-life balance is “not rooted in reality”.

by Moya Crockett
24 Feb 2017

Woman becomes internet sensation for documenting life as a third wheel

"Love makes the world go round. Unless you're me."

by Sarah Biddlecombe
24 Feb 2017

First Dates is offering us all free food to sit in the background

Couples and singles can both apply

by Kayleigh Dray
24 Feb 2017